Alpha Adventure Safaris is a tour operator founded in Uganda in 2007 that provides tours in 4 countries and over 50 destinations. It was officially registered in 2014 and has since grown to involve over 70 unique communities. The company aims to provide memorable adventures while maintaining a positive environmental, social, and economic impact through its tours. Its mission is to promote the diversity of the East African region with an emphasis on Uganda.

1. COMPANY PROFILE
Last Modified 04.11.2023
Version 1.02
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Rodney Sewava Isaac Tajir Mattar
Alpha Adventure Safaris
1st Floor Life Center Ministries, Nalumunye
P.O. Box 980214, Kajjansi, Uganda

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Our story started in 2007. A friend of Albert Peter Ssemakula
(Our Co-founder) had leased Peter’s car to transport visitors
around the Commonwealth Heads of Government Meeting
(CHOGM) in Uganda that year. The proposed vehicle driver
pulled out at the last minute and Albert stepped in.
What started as a one-day gig ended up spanning throughout
CHOGM and after noticing a huge disconnect between the
communities in the tourist hotspots in Uganda and the tourists,
the idea of Alpha Adventure Safaris was conceived by Albert
and his wife Nilly.
In 2014, Alpha Adventure Safaris was officially registered as a
tour operator and has since grown to provide tours in 4
countries and over 50 destinations involving more than 70
unique communities.
OUR NAME
The name Alpha Adventure Safaris was chosen because of the
following reasons.
The Alpha of a group is usually the strongest and most
dominant individual. We at Alpha are continuously working to
grow and maintain our position in the industry. We see ourselves
and our team as industry leaders.

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The adventure part was chosen because we pride ourselves on
providing unique tailor-made adventures on all our trips. Our
activities are wide and varied ranging from quiet nature walks in
pristine rural areas to the adrenaline rush of white water rafting
on the Nile. Our agents are always up to the challenge of
creating a new adventure just for you.
The Safaris part emphasises our focus on the African
experience. Our team is composed of locals who know the land
intimately. Every team member was born and raised here.
OUR MISSION
Alpha Adventure Safaris is dedicated to providing truly
memorable adventures while maintaining positive
environmental, social and economic impact for the people and
places we take our visitors.
OUR VISION
“Our vision at Alpha Adventure Safaris is to promote the
diversity of the East African Great Lakes region with particular
emphasis on Uganda. We envision a world where travellers from
all walks of life can immerse themselves in the rich cultures,
awe-inspiring landscapes, and diverse wildlife of this remarkable
region. Through our unwavering dedication to social
inclusiveness, sustainable development, and environmental
conservation, we aspire to become a leader in the travel

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industry, leaving a positive and lasting impact on the
destinations we explore and the lives we touch."
OUR SAFARI ADVENTURES
We’ve always believed in crafting the finest Safari Adventures
possible. It's our goal for all our adventures to meet the highest
standards of sustainability, safety and quality, using ethical
sourcing practices to choose the best providers. Our agents
personally curate all our adventures to make sure they meet the
high standards our customers have come to expect.
OUR PARTNERS
Starting from our employees, our partners are the heart of the
Alpha Adventure Safaris experience. We are committed to
making our partners proud and investing in their health,
well-being and success and to creating a culture of belonging
where everyone is welcome. We aspire to be people-positive by
investing in humanity and the well-being of everyone we
connect with, from our partners to the communities we interact
with to the visitors we take on our trips.
WE BELIEVE IN THE PURSUIT OF DOING GOOD
We have always believed Alpha Adventure Safaris can – and
should – have a positive impact on the communities in which we
operate. One person, one trip and one neighbourhood at a

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time. It is our vision that together we will elevate our partners,
customers, suppliers and neighbours to create positive change
in the areas where we can make the biggest impact:
● Leading in sustainability: We aspire to become
resource-positive, giving more than we take from the planet
by storing more carbon than we emit, minimising and
eventually eliminating waste, and providing more clean
freshwater than we use.
● Passion for Adventure: Derived from our company slogan,
we encourage both our staff and our visitors to get out of
their comfort zone and try new things. We firmly believe this
is where the growth of mind and spirit is most likely to
flourish.
● Open, Respectful, and Honest Communication: When
Working with each other, we encourage open, respectful,
honest, courteous, transparent and helpful communication
in all our interactions.
● Strengthening communities: We seek to be a welcoming
Third Place for everyone while supporting the communities
we touch – from volunteering in our local neighbourhoods
to helping families in the communities in which we operate.
● People-Centric Approach: People are at the heart of
everything we do. Our clients, employees, and local
communities are our top priority, and we strive to create
meaningful and positive experiences for them.

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● Creating opportunities: We invest in pathways to
opportunity through education, training and employment;
hiring veterans and military spouses, refugees,
Disadvantaged Youth and those formerly incarcerated,
and helping them build their futures once they are with us.
● Leadership and Dedication: We believe in fostering
Leadership and dedication. Our staff and partners are
actively encouraged to grow and become the leaders of
tomorrow.
● Environmental Stewardship: We share our customers'
commitment to the environment. And we believe in the
importance of caring for our planet and encouraging
others to do the same. We are working to significantly
reduce our environmental footprint through energy and
water conservation, recycling and green construction.
● Ethics & Compliance: We believe that conducting business
ethically and striving to do the right thing are vital to the
success of the company. Our belief in ethics and
compliance supports our mission and values while
protecting our reputation by fostering a culture dedicated
to ethical leadership and conducting business with
integrity by providing resources that help partners make
ethical decisions at work. We do this by advising and
enabling leaders to drive ethical business practices,
partnering with the business to ensure effective legal risk

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management and encouraging partners to speak up if
they have questions or concerns.