This is a curated document of graphic design work I've done over the past few years.

1. graphic design
portfolio by
Russell Dela
Bueno Balad.
includes ...
publication design
print design
+ other selected work

2. rdbb. personal portfolio
1. publication.
Foodlink Foundation Annual
Report 2016 — 2017
Foodlink Foundation is a non-
profit organization that aims
to fight hunger in Hong Kong.
Founded in 2001, Foodlink has
since been actively pursuing its
goal of providing warm meals
to those in need and spreading
awareness of food-related
issues.
I was given the opportunity
to design the company’s first
printed annual report.

3. rdbb. personal portfolio
Inner cover spread Front cover

4. rdbb. personal portfolio
Various page spreads

5. rdbb. personal portfolio
2. publication.
Diversity Magazine
City University of Hong Kong’s
magazine DiverCity (previously
titled Diversity) is a student
publication that celebrates and
explores cultural diversity.
I was asked by the publication
team to design the cover of
their 2016 publication.
To convey the vastness of
CityU’s cultural communities,
photos of students from all
walks of life were superimposed
onto a network of shapes
that formed into a complex
structure.

6. rdbb. personal portfolio
3. publication.
Trailblazers 50th
Anniversary
Edition
Trailblazers is an annual
publication by Delia Memorial
School (Broadway) that
celebrates the school year.
I designed the cover of
this special edition of the
publication that commemorates
the 50th anniversary of the Delia
Group of Schools.

7. rdbb. personal portfolio
CityU Welcome Week
Promotional Material
The Student Residence Office
of City University of Hong
Kong asked me to design a
set of promotional material
to welcome the new batch of
students for the year. Bright
and colorful illustrations were
used to help new students ease
into the terrifying transition
that is entering university while
simultaneously conveying
an atmosphere of fun and
excitement.
Footbridge banner
Table Display (to be folded triangularly)
4. print design + illustration.

8. rdbb. personal portfolio
Larger poster for Student Halls

9. rdbb. personal portfolio
5. cover art.
Bad Dreams
I produced a couple of
electronic soundtracks
largely influenced by the
characteristics of 80s music,
television, and pop culture as
a whole, otherwise known as
“Synthwave”.
“Bad Dreams” was one of the
first tracks composed and I
wanted to create some cover
art to help capture the song’s
ominous yet mysterious feeling.
“Out of Reach” and “Tunnel
Vision” are two other songs
featured in the EP.
Cover art for “Bad Dreams”
Designs for other compositions

10. rdbb. personal portfolio
6. logo redesign.
Sportomics Hong Kong
Sportomics Hong Kong is a physical
education center that provides a
wide variety of quality sports training
specifically designed for young children.
Sportomics reached out to me to help
redesign their logo but maintain key
elements of the original design.
It was also important to them that I
emphasized the idea of variety in their
sports education.
I kept the color consistent with the
original design but darkened it to help
elicit a sense of strength and discipline.
Symbols representing different sports
were colored in a striking orange,
evoking energy, enthusiasm, and
excitement.
Original logo design
Logo redesign
Original logo sketch
Sample logo exports based on original sketch
Design Process and Original Concept

11. rdbb. personal portfolio
Final logo with English and Chinese
Icon variants
Banner variants

12. rdbb. personal portfolio
7. logo redesign.
Original logo design
Logo redesign
Identity Analysis
Logo Concept
Clark’s Comics
In my “Graphic
Communication” class, one
of our assignments was to re-
brand an existing business.
Being a major comic book fan
and collector, I decided to focus
on Clarks Comic, a comic book
and figures shop in
Causeway Bay.
Cluttered
Outdated (Since ‘93)
No concept behind the logo
Forgetable
Too much information
A common comic book attribute Strength and speed (symbolised
by the fist and the streak)
The “C” in “Clark’s”
+ +
Speech Bubbles Clark Kent / Superman Aspects of the Original Logo

13. rdbb. personal portfolio
Business card sample

14. rdbb. personal portfolio
T-Shirt samples

15. rdbb. personal portfolio
8. poster.
Neck Problems
According to the Hong Kong
Polytechnic University and the Hong
Kong Physiotherapy Association, 70%
of surveyed adults suffered from neck
pain stemmed from excessive smart
phone usage.1
To better convey the modern day
ailment that is “Text Neck”, I took
the aforementioned statistic and
emphasized the issue in my design.
I was also inspired by public service
announcements found on MTR
billboards. I took it a step further
and created a stylistic rendering of a
common scene in our daily commutes.
1. The Hong Kong Polytechnic University, Department
of Rehabilitation Sciences. (2013, September 01).
PolyU expert studies the health effects of using
portable electronic devices [Press release]. Retrieved
from https://www.polyu.edu.hk/web/en/media/
media_releases/index_id_2595.html

16. rdbb. personal portfolio
9. poster.
“Stay here or take away?”
The prompt was “Dine In, Don’t
Take Away”.
My aim for the poster was to
cut to the chase and imply
the wastefulness of “taking
away” food over eating in the
restaurant. I collected leftover
trash from classmates and put
them in a pile.
Brands were intentionally
obscured or blurred.
Alternate posterAlternate poster
Alternate poster

17. russellbalad.com
russellbalad@gmail.com
+852 6775 5350