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P I T C H D E C K
RESILIENT TO EXTREME WEATHER
FLEXIBLE DESIGN & AESTHETICS
FAST & EASY INSTALLATION
EXCELLENT INSULATOR
ENERGY EFFICIENT
REPAIRABLE
ZERO MAINTENANCE
AWARD WINNING TECHNOLOGY
DIRECT
SALES
TECHNOLOGY
LICENSING
$1.5m (USD)
12-15 mths
US market
$200m (USD)
LAUNCH IN TX
EXPAND DIRECT SALES
MODEL
COMPLETE NATIONAL
EXPANSION MODEL
TX
CA
MS
LA
FL
GA
SC
NC
AL
OFFSITE OR ONSITE AMBIDEXTROUS
$ 53 bn
$ 71 bn
$ 211 bn
$ 42 bn
$ 73 bn
$ 265 bn
1989 1992 1995 1996 1998 1999 2001 2003 2004 2005 2008 2011 2012 2016 2017
MARIA
IRMA
HARVEY
SANDYIKERITA
WILMA
KATRINA
IVANANDREW
damaged homes
destroyed homes
Hurricane Harvey:
On average:
of all hurricane damage in the US
is sustained in FL and TX
In the US:
homes along the Gulf and
Atlantic coasts are at risk
for hurricane damage.
buildings destroyed in Barbuda
buildings destroyed in Dominica
Hurricane Irma:
property damage
Hurricane Florence & Michael in 2018:
fatalities in NC, SC, VA, GA and FL.
structures destroyed
fatalities
Wildfires in California in 2017:
>$700 billion
damage caused by hurricanes
in the past 20 years.
AWARD WINNING PROVEN TECHNOLOGY PATENT PROTECTED
• Can withstand wind >200 mph
• In the case of flooding, can be
quickly rehabilitated simply by
pressure cleaning.
• Concrete is the longest lasting
building material, with a design life
of > 60 years.
• Superior design flexibility and
aesthetic properties relative to
other concrete options.
• Concrete filled studs.
• Encapsulated cladding to structure
• connection.
• 2” concrete external surface.
• Monolithic continuous structure.
• Non-organic structural material.
• Precast panels have an almost
unlimited ability to achieve
diverse aesthetic finishes.
• Decorative or ornamental shapes
possible.
• Concrete and steel does not burn.
• Internal insulation options are varied and
customizable. Superior flexibility when
insulating the wall to suit the local climate
needs.
• Thermal mass properties of concrete are
superior to other wall materials.
11
DesignStone TX $per/wall ft2 & Competing Material Analysis (Wall Assembly)
DesignStone`s Modular Precast Steel Form building technology is more resilient than non-concrete wall systems
& presents superior design flexibility & aesthetics than other resilient wall systems.
Primary Type Of Exterior Wall Material
(Cladding)
New Single-Family Houses Completed - Southern USA
35%
1%
21%
22%
18%
3%
Percent Distributed
(2017)
BRICK | Non-Resilient
WOOD | Non-Resilient
VINYL | Non-Resilient
FIBER CEMENT | Non-Resilient
OTHER | Mix
STUCCO | Non-Resilient
Data obtained via: U.S. Department of Commerce Economics and Statistics Administration U.S.
CENSUS BUREAU_https://www.census.gov/construction/chars/pdf/exwallmat.pdf
TX Baseline $per/wall ft2 Material Analysis (Wall Assembly)
Pricing & data is based on 2018 Corpus Christi, Texas rates & subject to variance depending on a) location, b) contractor pricing and c) material trends &
availability. Rates include installation. Rates do not include insulation, wall linings or transport. Baseline refers to entry level facade finishing's and cladding.
$19.00 - $20.50 per/wall ft2
$17.00 - $18.50 per/wall ft2
$15.00 - $16.50 per/wall ft2
$10.00 - $11.50 per/wall ft2
$15.00 - $16.50 per/wall ft2
$14.00 - $15.50 per/wall ft2
INSULATED PRECAST PANEL | Resilient
ICF | Resilient
BRICK | Non-Resilient
WOOD FRAME & STUCCO | Non-Resilient
DESIGNSTONE | Resilient
WOOD FRAME & STONE | Non-Resilient
PHASE 2
EXPAND DIRECT SALES MODEL
• Replicate Texas launch model
• Target hurricane and fire prone markets
• Set up manufacturing to serve these states.
• Florida is our base for the Caribbean
PHASE 1
ESTABLISH A US HQ
• Launch in Texas
• Build and market model home
• Create US HQ & sales office
• Secure necessary approvals
• Build demonstration facilities
PHASE 3
GROW LICENSING (Remaining States)
• Complete national expansion model by way of technology
licensing.
TX
CA
MS
LA
FL
GA
SC
NC
AL
STRATEGIC LAUNCH STARTING IN TEXAS
& THEN ROLL OUT TO OTHER STATES
TX
CA
MS
LA
FL
GA
SC
NC
AL
STRATEGIC LAUNCH STARTING IN TEXAS
& THEN ROLL OUT TO OTHER STATES
DIRECT SALES
WHOLESALE PRICE
GROSS PROFIT
GEOGRAPHY
TECHNOLOGY LICENSING
ONE TIME FEE
MINIMUM PAYMENT
ROYALTY
GEOGRAPHY
Geographical formula.
Guaranteed quarterly payment.
5% wholesale revenue.
All other states.
$11 - $16 per/wall ft2 (Stock product line)
25-35% (Stock product line)
TX, CA, LA, MS, AL, GA, FL, SC, NC (other states assessed
progressively)
NEW HOUSING PERMITS 116,766 85,267 57,132 6,531 12,233 13,557 40,311 28,851 49,366
Medium-to-high-end
market segment
New housing permits
in target states in 2017
Properties within
addressable market
Average DesignStone
sales price per residential supply
Total sales potential
(addressable market)
New housing permits refer to 2017 data. Medium to high end defined as $100 - $150+ per/ft2 to build (resource: US Census). The above excludes the potential for sales in (1) Light Commercial, (2) Multifamily, (3) Coastal Resorts, (4) Disaster Recovery, (5) Low-Income Housing, (6) Future Product Innovation.
Properties most at risk
of storm damage
Resorts
Commercial
Multi Family
Single Family
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
$0.5m $5m
$13m $16m
$23m
$42m
$56m
$77m
$134m
$209m
Combined Revenue & Project Volume Projections
Direct Sale(s): TX, CA, LA, MS, AL, GA, FL, SC, NC
Royalty Sale(s): AZ, AR, CO, IL, IN, KS, KY, MO, NV, NM, OK, TN, VA, WV
= 0.34% Sgl Family Residential Market Share (MS)
= 0.22% Multi Family Market Share (MS)
= No MS Data Pertaining To Commercial & Resorts
DesignStone has already developed strategic industry relationships with some of North Americas most respected building
materials companies.
Financial and operational partnerships will enable DesignStone to realize its North American goals and objectives quickly
and efficiently.
DesignStone LLC seeks to develop strategic partnerships with builders, land
developers and realtors in the following locations; Dallas, Fort Worth, Austin
and San Antonio.
CLOSE CURRENT
FUNDING ROUND
1 IBC ADAPTION &
COMPLIANCE
3 5 INTERNATIONAL CODE
COUNCIL, TX DEPARTMENT
OF INSURANCE
7
EXPAND CERTIFIED
INSTALLER PROGRAM
IN TX
9
ESTABLISH TX
HEADQUARTERS
BUILD TX MODEL HOME
& TRAINING CENTER
PRODUCT TECH INNOVATION,
DEVELOPMENT OF OTHER
SALES CHANNELS
11
MANUFACTURING &
DISTRIBUTION PROCESSES
2 4 6 8 BVI RESORT A/E DESIGN
CLOSURE
10MARKET MODEL
HOME & TRAINING
CENTER
DESIGNSTONEROADMAP
EXPAND CONCRETE
CLADDING PRODUCT
LINE
DesignStone`s founding director and system
expert, Clayton has over 25 years of
manufacturing, installing, specifying and selling
the DesignStone Wall System to the low-to-
medium density residential, commercial,
tourism & remote AEC sectors including
multiple award-winning projects built in
Australia`s most extreme weather regions.
Clayton lead the breakaway initiative
separating the DesignStone product line at the
D.A. Burke Builders Construction Company to
create an independent company. He has
developed many new product lines, patents &
manages the companies IP portfolio which
includes several patents & patents pending. He
regularly works with and is well respected
within the AEC industry & project developer
circles both in Australia, the U.S. & the
Caribbean.
CEO President
DesignStone’s U.S. founder & representative
for 2+ years. A building materials veteran who
ran the Asian business out of Hong Kong and
the European business out of London for
Armstrong World Industries. Tom left
Armstrong to become President of High
Concrete, one of the top five precast concrete
manufacturers in North America.
While at High, he coordinated a project with
Oldcastle to create the Altus Group, an
independent company that developed and
marketed precast concrete reinforced with a
carbon fiber mesh. He also became Chairman
of PCI ( Precast Concrete Institute) during this
time. Tom is a graduate of Williams College
and received a MBA from Emory University.
CFO
DesignStone`s provider of CFO advisory
services, Rodney is responsible for supporting
the financial aspects of operation. This
includes including financial reporting,
forecasting, expense management, business
planning and financial controls to facilitate
growth. With nearly 25 years of experience in
Finance functions across multiple industries, he
is currently employed by Barclays where he has
been since 2007.
In his currently role, Rodney is n delivering the
MIS capabilities of the Risk, Finance, and
Treasury functions. Prior to that he has held a
variety of management roles across the
reporting, planning, and analysis functions for
companies including Mars Inc., Chase, and
KPMG.
Architectural Operations
DesignStone’s Architectural Operations
Manager, Daniela has 15 years of successful
experience in managing construction &
remodeling of small commercial buildings,
residential & franchise projects in Brazil, as
DC.AD owner. Aiming for a rational use of
construction methods & its impact on the
environment, Dani developed partnerships
with builders, land developers, architects &
professionals alike.
Well known for being a knowledgeable &
passionate advocate for superior resilient
construction techniques, Dani collaborated to
educate & expand this idea for use within the
industry. Dani`s constant pursuit of innovative
construction solutions for buildings that have
low environmental impact, fluid architectural
capabilities & absolute durability, led her to
join DesignStone in 2019.
Precast Manufacturing Engineering & Compliance
AU Structural Engineer Research & Development Installation Training
Business Attorney
Patent Attorney
Investor Relations
12-15 mths
US market
$1.5m (USD)
INVESTMENTUSE OF FUNDS
KEY TERMS
CONTACT DETAILS
Resisting storms for over 50 years

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Design stone pitchdeck 12.122019 for Issue

  • 1. P I T C H D E C K
  • 2. RESILIENT TO EXTREME WEATHER FLEXIBLE DESIGN & AESTHETICS FAST & EASY INSTALLATION EXCELLENT INSULATOR ENERGY EFFICIENT REPAIRABLE ZERO MAINTENANCE AWARD WINNING TECHNOLOGY DIRECT SALES TECHNOLOGY LICENSING $1.5m (USD) 12-15 mths US market $200m (USD) LAUNCH IN TX EXPAND DIRECT SALES MODEL COMPLETE NATIONAL EXPANSION MODEL TX CA MS LA FL GA SC NC AL OFFSITE OR ONSITE AMBIDEXTROUS
  • 3.
  • 4. $ 53 bn $ 71 bn $ 211 bn $ 42 bn $ 73 bn $ 265 bn 1989 1992 1995 1996 1998 1999 2001 2003 2004 2005 2008 2011 2012 2016 2017 MARIA IRMA HARVEY SANDYIKERITA WILMA KATRINA IVANANDREW damaged homes destroyed homes Hurricane Harvey: On average: of all hurricane damage in the US is sustained in FL and TX In the US: homes along the Gulf and Atlantic coasts are at risk for hurricane damage. buildings destroyed in Barbuda buildings destroyed in Dominica Hurricane Irma: property damage Hurricane Florence & Michael in 2018: fatalities in NC, SC, VA, GA and FL. structures destroyed fatalities Wildfires in California in 2017: >$700 billion damage caused by hurricanes in the past 20 years.
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  • 8. AWARD WINNING PROVEN TECHNOLOGY PATENT PROTECTED
  • 9. • Can withstand wind >200 mph • In the case of flooding, can be quickly rehabilitated simply by pressure cleaning. • Concrete is the longest lasting building material, with a design life of > 60 years. • Superior design flexibility and aesthetic properties relative to other concrete options. • Concrete filled studs. • Encapsulated cladding to structure • connection. • 2” concrete external surface. • Monolithic continuous structure. • Non-organic structural material. • Precast panels have an almost unlimited ability to achieve diverse aesthetic finishes. • Decorative or ornamental shapes possible. • Concrete and steel does not burn. • Internal insulation options are varied and customizable. Superior flexibility when insulating the wall to suit the local climate needs. • Thermal mass properties of concrete are superior to other wall materials.
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  • 11. 11 DesignStone TX $per/wall ft2 & Competing Material Analysis (Wall Assembly) DesignStone`s Modular Precast Steel Form building technology is more resilient than non-concrete wall systems & presents superior design flexibility & aesthetics than other resilient wall systems. Primary Type Of Exterior Wall Material (Cladding) New Single-Family Houses Completed - Southern USA 35% 1% 21% 22% 18% 3% Percent Distributed (2017) BRICK | Non-Resilient WOOD | Non-Resilient VINYL | Non-Resilient FIBER CEMENT | Non-Resilient OTHER | Mix STUCCO | Non-Resilient Data obtained via: U.S. Department of Commerce Economics and Statistics Administration U.S. CENSUS BUREAU_https://www.census.gov/construction/chars/pdf/exwallmat.pdf TX Baseline $per/wall ft2 Material Analysis (Wall Assembly) Pricing & data is based on 2018 Corpus Christi, Texas rates & subject to variance depending on a) location, b) contractor pricing and c) material trends & availability. Rates include installation. Rates do not include insulation, wall linings or transport. Baseline refers to entry level facade finishing's and cladding. $19.00 - $20.50 per/wall ft2 $17.00 - $18.50 per/wall ft2 $15.00 - $16.50 per/wall ft2 $10.00 - $11.50 per/wall ft2 $15.00 - $16.50 per/wall ft2 $14.00 - $15.50 per/wall ft2 INSULATED PRECAST PANEL | Resilient ICF | Resilient BRICK | Non-Resilient WOOD FRAME & STUCCO | Non-Resilient DESIGNSTONE | Resilient WOOD FRAME & STONE | Non-Resilient
  • 12. PHASE 2 EXPAND DIRECT SALES MODEL • Replicate Texas launch model • Target hurricane and fire prone markets • Set up manufacturing to serve these states. • Florida is our base for the Caribbean PHASE 1 ESTABLISH A US HQ • Launch in Texas • Build and market model home • Create US HQ & sales office • Secure necessary approvals • Build demonstration facilities PHASE 3 GROW LICENSING (Remaining States) • Complete national expansion model by way of technology licensing. TX CA MS LA FL GA SC NC AL STRATEGIC LAUNCH STARTING IN TEXAS & THEN ROLL OUT TO OTHER STATES
  • 13. TX CA MS LA FL GA SC NC AL STRATEGIC LAUNCH STARTING IN TEXAS & THEN ROLL OUT TO OTHER STATES DIRECT SALES WHOLESALE PRICE GROSS PROFIT GEOGRAPHY TECHNOLOGY LICENSING ONE TIME FEE MINIMUM PAYMENT ROYALTY GEOGRAPHY Geographical formula. Guaranteed quarterly payment. 5% wholesale revenue. All other states. $11 - $16 per/wall ft2 (Stock product line) 25-35% (Stock product line) TX, CA, LA, MS, AL, GA, FL, SC, NC (other states assessed progressively)
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  • 15. NEW HOUSING PERMITS 116,766 85,267 57,132 6,531 12,233 13,557 40,311 28,851 49,366 Medium-to-high-end market segment New housing permits in target states in 2017 Properties within addressable market Average DesignStone sales price per residential supply Total sales potential (addressable market) New housing permits refer to 2017 data. Medium to high end defined as $100 - $150+ per/ft2 to build (resource: US Census). The above excludes the potential for sales in (1) Light Commercial, (2) Multifamily, (3) Coastal Resorts, (4) Disaster Recovery, (5) Low-Income Housing, (6) Future Product Innovation. Properties most at risk of storm damage
  • 16. Resorts Commercial Multi Family Single Family Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 $0.5m $5m $13m $16m $23m $42m $56m $77m $134m $209m Combined Revenue & Project Volume Projections Direct Sale(s): TX, CA, LA, MS, AL, GA, FL, SC, NC Royalty Sale(s): AZ, AR, CO, IL, IN, KS, KY, MO, NV, NM, OK, TN, VA, WV = 0.34% Sgl Family Residential Market Share (MS) = 0.22% Multi Family Market Share (MS) = No MS Data Pertaining To Commercial & Resorts
  • 17. DesignStone has already developed strategic industry relationships with some of North Americas most respected building materials companies. Financial and operational partnerships will enable DesignStone to realize its North American goals and objectives quickly and efficiently.
  • 18. DesignStone LLC seeks to develop strategic partnerships with builders, land developers and realtors in the following locations; Dallas, Fort Worth, Austin and San Antonio.
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  • 20. CLOSE CURRENT FUNDING ROUND 1 IBC ADAPTION & COMPLIANCE 3 5 INTERNATIONAL CODE COUNCIL, TX DEPARTMENT OF INSURANCE 7 EXPAND CERTIFIED INSTALLER PROGRAM IN TX 9 ESTABLISH TX HEADQUARTERS BUILD TX MODEL HOME & TRAINING CENTER PRODUCT TECH INNOVATION, DEVELOPMENT OF OTHER SALES CHANNELS 11 MANUFACTURING & DISTRIBUTION PROCESSES 2 4 6 8 BVI RESORT A/E DESIGN CLOSURE 10MARKET MODEL HOME & TRAINING CENTER DESIGNSTONEROADMAP EXPAND CONCRETE CLADDING PRODUCT LINE
  • 21. DesignStone`s founding director and system expert, Clayton has over 25 years of manufacturing, installing, specifying and selling the DesignStone Wall System to the low-to- medium density residential, commercial, tourism & remote AEC sectors including multiple award-winning projects built in Australia`s most extreme weather regions. Clayton lead the breakaway initiative separating the DesignStone product line at the D.A. Burke Builders Construction Company to create an independent company. He has developed many new product lines, patents & manages the companies IP portfolio which includes several patents & patents pending. He regularly works with and is well respected within the AEC industry & project developer circles both in Australia, the U.S. & the Caribbean. CEO President DesignStone’s U.S. founder & representative for 2+ years. A building materials veteran who ran the Asian business out of Hong Kong and the European business out of London for Armstrong World Industries. Tom left Armstrong to become President of High Concrete, one of the top five precast concrete manufacturers in North America. While at High, he coordinated a project with Oldcastle to create the Altus Group, an independent company that developed and marketed precast concrete reinforced with a carbon fiber mesh. He also became Chairman of PCI ( Precast Concrete Institute) during this time. Tom is a graduate of Williams College and received a MBA from Emory University. CFO DesignStone`s provider of CFO advisory services, Rodney is responsible for supporting the financial aspects of operation. This includes including financial reporting, forecasting, expense management, business planning and financial controls to facilitate growth. With nearly 25 years of experience in Finance functions across multiple industries, he is currently employed by Barclays where he has been since 2007. In his currently role, Rodney is n delivering the MIS capabilities of the Risk, Finance, and Treasury functions. Prior to that he has held a variety of management roles across the reporting, planning, and analysis functions for companies including Mars Inc., Chase, and KPMG. Architectural Operations DesignStone’s Architectural Operations Manager, Daniela has 15 years of successful experience in managing construction & remodeling of small commercial buildings, residential & franchise projects in Brazil, as DC.AD owner. Aiming for a rational use of construction methods & its impact on the environment, Dani developed partnerships with builders, land developers, architects & professionals alike. Well known for being a knowledgeable & passionate advocate for superior resilient construction techniques, Dani collaborated to educate & expand this idea for use within the industry. Dani`s constant pursuit of innovative construction solutions for buildings that have low environmental impact, fluid architectural capabilities & absolute durability, led her to join DesignStone in 2019.
  • 22. Precast Manufacturing Engineering & Compliance AU Structural Engineer Research & Development Installation Training Business Attorney Patent Attorney Investor Relations
  • 23. 12-15 mths US market $1.5m (USD) INVESTMENTUSE OF FUNDS KEY TERMS CONTACT DETAILS Resisting storms for over 50 years