DESIGNSTONE is a hurricane and fire-proof wall system for residential and commercial construction.
Keywords: Construction Hurricane Fire-proof Real Estate Building Materials
2. RESILIENT TO EXTREME WEATHER
FLEXIBLE DESIGN & AESTHETICS
FAST & EASY INSTALLATION
EXCELLENT INSULATOR
ENERGY EFFICIENT
REPAIRABLE
ZERO MAINTENANCE
AWARD WINNING TECHNOLOGY
DIRECT
SALES
TECHNOLOGY
LICENSING
$1.5m (USD)
12-15 mths
US market
$200m (USD)
LAUNCH IN TX
EXPAND DIRECT SALES
MODEL
COMPLETE NATIONAL
EXPANSION MODEL
TX
CA
MS
LA
FL
GA
SC
NC
AL
OFFSITE OR ONSITE AMBIDEXTROUS
3.
4. $ 53 bn
$ 71 bn
$ 211 bn
$ 42 bn
$ 73 bn
$ 265 bn
1989 1992 1995 1996 1998 1999 2001 2003 2004 2005 2008 2011 2012 2016 2017
MARIA
IRMA
HARVEY
SANDYIKERITA
WILMA
KATRINA
IVANANDREW
damaged homes
destroyed homes
Hurricane Harvey:
On average:
of all hurricane damage in the US
is sustained in FL and TX
In the US:
homes along the Gulf and
Atlantic coasts are at risk
for hurricane damage.
buildings destroyed in Barbuda
buildings destroyed in Dominica
Hurricane Irma:
property damage
Hurricane Florence & Michael in 2018:
fatalities in NC, SC, VA, GA and FL.
structures destroyed
fatalities
Wildfires in California in 2017:
>$700 billion
damage caused by hurricanes
in the past 20 years.
9. • Can withstand wind >200 mph
• In the case of flooding, can be
quickly rehabilitated simply by
pressure cleaning.
• Concrete is the longest lasting
building material, with a design life
of > 60 years.
• Superior design flexibility and
aesthetic properties relative to
other concrete options.
• Concrete filled studs.
• Encapsulated cladding to structure
• connection.
• 2” concrete external surface.
• Monolithic continuous structure.
• Non-organic structural material.
• Precast panels have an almost
unlimited ability to achieve
diverse aesthetic finishes.
• Decorative or ornamental shapes
possible.
• Concrete and steel does not burn.
• Internal insulation options are varied and
customizable. Superior flexibility when
insulating the wall to suit the local climate
needs.
• Thermal mass properties of concrete are
superior to other wall materials.
10.
11. 11
DesignStone TX $per/wall ft2 & Competing Material Analysis (Wall Assembly)
DesignStone`s Modular Precast Steel Form building technology is more resilient than non-concrete wall systems
& presents superior design flexibility & aesthetics than other resilient wall systems.
Primary Type Of Exterior Wall Material
(Cladding)
New Single-Family Houses Completed - Southern USA
35%
1%
21%
22%
18%
3%
Percent Distributed
(2017)
BRICK | Non-Resilient
WOOD | Non-Resilient
VINYL | Non-Resilient
FIBER CEMENT | Non-Resilient
OTHER | Mix
STUCCO | Non-Resilient
Data obtained via: U.S. Department of Commerce Economics and Statistics Administration U.S.
CENSUS BUREAU_https://www.census.gov/construction/chars/pdf/exwallmat.pdf
TX Baseline $per/wall ft2 Material Analysis (Wall Assembly)
Pricing & data is based on 2018 Corpus Christi, Texas rates & subject to variance depending on a) location, b) contractor pricing and c) material trends &
availability. Rates include installation. Rates do not include insulation, wall linings or transport. Baseline refers to entry level facade finishing's and cladding.
$19.00 - $20.50 per/wall ft2
$17.00 - $18.50 per/wall ft2
$15.00 - $16.50 per/wall ft2
$10.00 - $11.50 per/wall ft2
$15.00 - $16.50 per/wall ft2
$14.00 - $15.50 per/wall ft2
INSULATED PRECAST PANEL | Resilient
ICF | Resilient
BRICK | Non-Resilient
WOOD FRAME & STUCCO | Non-Resilient
DESIGNSTONE | Resilient
WOOD FRAME & STONE | Non-Resilient
12. PHASE 2
EXPAND DIRECT SALES MODEL
• Replicate Texas launch model
• Target hurricane and fire prone markets
• Set up manufacturing to serve these states.
• Florida is our base for the Caribbean
PHASE 1
ESTABLISH A US HQ
• Launch in Texas
• Build and market model home
• Create US HQ & sales office
• Secure necessary approvals
• Build demonstration facilities
PHASE 3
GROW LICENSING (Remaining States)
• Complete national expansion model by way of technology
licensing.
TX
CA
MS
LA
FL
GA
SC
NC
AL
STRATEGIC LAUNCH STARTING IN TEXAS
& THEN ROLL OUT TO OTHER STATES
13. TX
CA
MS
LA
FL
GA
SC
NC
AL
STRATEGIC LAUNCH STARTING IN TEXAS
& THEN ROLL OUT TO OTHER STATES
DIRECT SALES
WHOLESALE PRICE
GROSS PROFIT
GEOGRAPHY
TECHNOLOGY LICENSING
ONE TIME FEE
MINIMUM PAYMENT
ROYALTY
GEOGRAPHY
Geographical formula.
Guaranteed quarterly payment.
5% wholesale revenue.
All other states.
$11 - $16 per/wall ft2 (Stock product line)
25-35% (Stock product line)
TX, CA, LA, MS, AL, GA, FL, SC, NC (other states assessed
progressively)
14.
15. NEW HOUSING PERMITS 116,766 85,267 57,132 6,531 12,233 13,557 40,311 28,851 49,366
Medium-to-high-end
market segment
New housing permits
in target states in 2017
Properties within
addressable market
Average DesignStone
sales price per residential supply
Total sales potential
(addressable market)
New housing permits refer to 2017 data. Medium to high end defined as $100 - $150+ per/ft2 to build (resource: US Census). The above excludes the potential for sales in (1) Light Commercial, (2) Multifamily, (3) Coastal Resorts, (4) Disaster Recovery, (5) Low-Income Housing, (6) Future Product Innovation.
Properties most at risk
of storm damage
16. Resorts
Commercial
Multi Family
Single Family
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
$0.5m $5m
$13m $16m
$23m
$42m
$56m
$77m
$134m
$209m
Combined Revenue & Project Volume Projections
Direct Sale(s): TX, CA, LA, MS, AL, GA, FL, SC, NC
Royalty Sale(s): AZ, AR, CO, IL, IN, KS, KY, MO, NV, NM, OK, TN, VA, WV
= 0.34% Sgl Family Residential Market Share (MS)
= 0.22% Multi Family Market Share (MS)
= No MS Data Pertaining To Commercial & Resorts
17. DesignStone has already developed strategic industry relationships with some of North Americas most respected building
materials companies.
Financial and operational partnerships will enable DesignStone to realize its North American goals and objectives quickly
and efficiently.
18. DesignStone LLC seeks to develop strategic partnerships with builders, land
developers and realtors in the following locations; Dallas, Fort Worth, Austin
and San Antonio.
19.
20. CLOSE CURRENT
FUNDING ROUND
1 IBC ADAPTION &
COMPLIANCE
3 5 INTERNATIONAL CODE
COUNCIL, TX DEPARTMENT
OF INSURANCE
7
EXPAND CERTIFIED
INSTALLER PROGRAM
IN TX
9
ESTABLISH TX
HEADQUARTERS
BUILD TX MODEL HOME
& TRAINING CENTER
PRODUCT TECH INNOVATION,
DEVELOPMENT OF OTHER
SALES CHANNELS
11
MANUFACTURING &
DISTRIBUTION PROCESSES
2 4 6 8 BVI RESORT A/E DESIGN
CLOSURE
10MARKET MODEL
HOME & TRAINING
CENTER
DESIGNSTONEROADMAP
EXPAND CONCRETE
CLADDING PRODUCT
LINE
21. DesignStone`s founding director and system
expert, Clayton has over 25 years of
manufacturing, installing, specifying and selling
the DesignStone Wall System to the low-to-
medium density residential, commercial,
tourism & remote AEC sectors including
multiple award-winning projects built in
Australia`s most extreme weather regions.
Clayton lead the breakaway initiative
separating the DesignStone product line at the
D.A. Burke Builders Construction Company to
create an independent company. He has
developed many new product lines, patents &
manages the companies IP portfolio which
includes several patents & patents pending. He
regularly works with and is well respected
within the AEC industry & project developer
circles both in Australia, the U.S. & the
Caribbean.
CEO President
DesignStone’s U.S. founder & representative
for 2+ years. A building materials veteran who
ran the Asian business out of Hong Kong and
the European business out of London for
Armstrong World Industries. Tom left
Armstrong to become President of High
Concrete, one of the top five precast concrete
manufacturers in North America.
While at High, he coordinated a project with
Oldcastle to create the Altus Group, an
independent company that developed and
marketed precast concrete reinforced with a
carbon fiber mesh. He also became Chairman
of PCI ( Precast Concrete Institute) during this
time. Tom is a graduate of Williams College
and received a MBA from Emory University.
CFO
DesignStone`s provider of CFO advisory
services, Rodney is responsible for supporting
the financial aspects of operation. This
includes including financial reporting,
forecasting, expense management, business
planning and financial controls to facilitate
growth. With nearly 25 years of experience in
Finance functions across multiple industries, he
is currently employed by Barclays where he has
been since 2007.
In his currently role, Rodney is n delivering the
MIS capabilities of the Risk, Finance, and
Treasury functions. Prior to that he has held a
variety of management roles across the
reporting, planning, and analysis functions for
companies including Mars Inc., Chase, and
KPMG.
Architectural Operations
DesignStone’s Architectural Operations
Manager, Daniela has 15 years of successful
experience in managing construction &
remodeling of small commercial buildings,
residential & franchise projects in Brazil, as
DC.AD owner. Aiming for a rational use of
construction methods & its impact on the
environment, Dani developed partnerships
with builders, land developers, architects &
professionals alike.
Well known for being a knowledgeable &
passionate advocate for superior resilient
construction techniques, Dani collaborated to
educate & expand this idea for use within the
industry. Dani`s constant pursuit of innovative
construction solutions for buildings that have
low environmental impact, fluid architectural
capabilities & absolute durability, led her to
join DesignStone in 2019.
22. Precast Manufacturing Engineering & Compliance
AU Structural Engineer Research & Development Installation Training
Business Attorney
Patent Attorney
Investor Relations
23. 12-15 mths
US market
$1.5m (USD)
INVESTMENTUSE OF FUNDS
KEY TERMS
CONTACT DETAILS
Resisting storms for over 50 years