Masterclass: Catherine Dix, Head of Content Marketing & SEO at Web Profits presented on How to Get Your Content In Front of Consumers in The Online World at Mumbrella360.

1. Catherine Dix
Web Profits

2. How to Get Your Content in
Front of Consumers in the
Online World

3. Client Experience

4. The Current Landscape
http://www.gartner.com/newsroom/id/2522415

5. Australian Digital Reach
* All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above.
Sta>s>cs compiled by SocialMediaNews.com.au for January 2017. Stats and research produced by the Vivid Social – Social Media Agency. Figures correct as of 31/01/17.
hQps://www.socialmedianews.com.au/social-­‐media-­‐sta>s>cs-­‐australia-­‐april-­‐2017/
17 M
Monthly Ac=ve Users
15.2 M
Monthly Visitors
5 M
Monthly Ac=ve Users
4 M
Daily Ac=ve Users
4 M
Monthly Ac=ve Users
3.8 M
Monthly Ac=ve Users
3.1 M
Monthly Ac=ve Users
3 M
Monthly Ac=ve Users

6. Content Marke=ng
*Note, the dips in search traffic correspond each year with December and the holiday season.

7. What is Content Marke=ng?
Content marketing is a strategic
marketing and business process focused
on creating and distributing valuable,
relevant, and consistent content to attract
and retain a clearly defined audience,
and ultimately, to drive profitable
customer action.

8. Build Your Content Marke>ng
Strategy Into Your
Sales Funnel

12. Awareness Stage Overview

13. Considera=on Stage Overview

14. Conversion Stage Overview

15. Loyalty + Advocacy Stages Overview

16. Content Marke=ng Case Study
for

17. Awareness Stage
Metrics
➔ Reach
➔ Clicks + Traffic
➔ Engagement [Likes, Shares, Follows]
➔ Impressions
➔ Time on Site
➔ Length of Video watched
➔ Email Database growth

18. Considera=on Stage Strategy
Metrics
➔ Email Database growth
➔ Emails Sent
➔ Open Rates
➔ Length of Video watched
➔ Time on Site

19. Conversion Stage Strategy
Metrics
➔ Click Through Rates
➔ Conversion Rate
➔ Cost Per Acquisi=on

20. Loyalty + Advocacy Strategy
Metrics
➔ Engagement [Likes, Shares, Follows]
➔ Time on Site
➔ Open Rates
➔ Email database
#bellamysbuddies
#bellamysdreamers

22. Sydney Melbourne Brisbane
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