2. WHAT IS DIGITAL MARKETING?
Digital Marketing is a yet another platform of
Marketing which uses the internet and online based
digital technologies to promote products and
services.
It digitally captures businesses appropriate target
audiences. It helps reach the consumer digitally
using technologies like desktop computers, mobile
phones and other digital media and platforms.
4. TYPES OF DIGITAL MARKETING SERVICES
Search Engine Optimization
• SEO is the process of maximizing the number of visitors to a
particular website.
Search Engine Marketing
• SEM is a type of internet marketing that involves the progression
of websites by increasing their visibility in search engine results.
Social Media Marketing
• SMM is utilization of social media platforms like Facebook, Twitter,
Instagram etc. to promote any services or products.
5. TYPES OF DIGITAL MARKETING
Pay per click
• PPC marketing is a path to rank a website higher and
be a part of top search results.
Content Marketing
• Content Marketing is about creating and sharing online
material such as videos, social media posts and blogs.
Marketing Analysis
• Marketing analysis is a study based on dynamics of a
special market for a special industry.
6. BENEFITS:
ONLINE VS OFFLINE MARKETING
• Targeting the exact business audience /
customers.
• Majority of target audience can be reached.
• Maximizes the ROI- Return on Investments.
• Widely customize the advertising of products /
services based on time, days and hours.
• And can be managed based on budget, location
and time.
7. CONCLUSION
Digital marketing is the new era of marketing
products and services by making use of digital
technologies to enhance the visibility of the
products or services online; targeting the
correct audience of the business, designing and
optimizing the websites to improve their
ranking on relevant search engines.
