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Fundraising for the early-stage start-ups
The document outlines a fundraising agenda presented by Rudolf Falat, a seasoned corporate finance professional with extensive experience in fintech and strategy. It covers essential aspects for startups, including defining their product, market opportunity, scaling strategies, financials, and legal considerations, alongside tips for effectively engaging with investors. Additional resources and book recommendations are provided to enhance understanding of the startup ecosystem.
Fundraising for the early-stage start-ups
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- 2. Agenda • You andthe Idea • Your Product • Opportunity • Path to Scale • Financials • Legal Stuff • Wrap Up • Contacts • Additional Resources
- 3. About me • RudolfFalat is a senior Corporate Finance and Strategy professional with a strong international profile and extensive experience in the Financial Services • Rudolf has led strategic M&A transactions for Credit Suisse and Deutsche Bank worldwide for more than ten years • Rudolf is a FinTech and Tech enthusiast, startup mentor, adviser, business angel, executive education coach at INSEAD and podcaster • Rudolf holds an MBA from INSEAD and a Master's degree in Finance from the University of Economics in Prague
- 4. 1 2 3 Research the teamyou are meeting Only tell them what they need to know Watch their reactions and time! Know your audience
- 5. You and theidea RF
- 6. Your Team Katie BerryBilly Gordon Chief Design Officer Mike Sam Hannah Lee CTOCOOCEO Diversity! You need people different from you, with complementary skillsets and backgrounds
- 7. The Problem Define theproblem you are trying to solve Or, if you are a delight start-up, explain the context how you will delight the customers
- 8. Your Solution Explain itlike you would to your grandmother or a child Stay away from the technicalities, unnecessary details Time yourself! Keep an eye contact with the audience!
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- 10. Product Overview Demo wouldbe great! A short video as if it worked Remember, the picture is worth thousands words! Re Place Your Screen Here Re Place Your Screen Here
- 11. Don’ t worrytoo much about investors stealing your idea Technical Details Focus on your USP However, don’t get too technical and explain every detail Re Place Your Screen Here
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- 13. Market Size 100million But: explainyour logic and stay credible Think big! The world is your oyster! DACH is not enough! Switzerland 7.3 billion!8 million
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- 15. Marketing and Sales 1 2 3 Areyou a B2C to B2B or B2BC business? Enterprises Sales take much longer, but might have much bigger impact Building a B2C brand takes time and lots of money!
- 16. Expansion Plan SG US CH Remember, VCstake a portfolio approach to investing. With 90% probability that the investment will not work out, they are looking for 10x growth. So should you! Venture capital math
- 17. Your Milestones 2020 Ideation 2021 Product-Market Fit ? Growth 2025 Scale Yourstart-up is a learning vehicle. But you can only learn if you have objectives / milestones in mind and you act on what you have learnt when you reached them! Planning or not?
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- 19. CAC Back up yourunit economics analysis with reasonable assumptions LTV Unit economics Cost of acquiring customer Long term value of a customer Unit economics Business Model
- 20. Sound Logic From UnitEconomics to Business Plan 1 2 3 Combine with your Market Analysis …and with your Milestones …and stress test, investors will too!
- 21. 0 25 5075 100 2020 2021 2025 2020 Based on your weekly, monthly and quarterly forecasts 2021 In line with your estimated runway 2025 Again, think big! Business Plan
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- 23. Term Sheet 1 2 3 Ownership Governance Rights andobligations 4 Compliance and regulatory matters
- 24. Cap Table Shareholder CHFStake Management 600,000 60% Employees 100,000 10% Friends and family 100,000 10% Business Angels 100,000 10% VC 100,000 10% Plan ahead for dilution. Check liquidation preference clauses!
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- 27. Lorem Ipsum DolorSit Amet Company Name RF Thank you!
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- 30. Book Tips • TheLean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries: https://amzn.to/2XSdy6T • Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin: https://amzn.to/2XGvugB • Zero to One: Notes on Start Ups, or How to Build the Future Blake Masters: https://amzn.to/2O68DLZ • Brad Feld and Jason Mendelson: Venture Deals: https://amzn.to/33hDBEl
- 31. Book Tips • “Secretsof Sand Hill Road: Venture Capital-and How to Get It” by Scott Kupor, Managing Partner at Andreessen Horowitz: https://amzn.to/2LwptQA • Good to Great by Jim Colins: https://amzn.to/2JEyPsn • Entrepreneurial Finance: The Art and Science of growing Ventures: https://amzn.to/2TWarZ6
- 32. PESTLE Analysis POLITICAL SOCIAL TECHNOLOGICAL ECONOMIC The extentto which a government may influence the economy Economy’s performance that directly impacts a company Laws and regulations that affect the business environment Cultural trends, demographics etc. Technology innovations that may affect the industry Factors determined by the surrounding environment ENVIROMENTAL LEGAL
- 33. Customer Personas Foothold customerpersona Other customer personas Top social jobs Top emotional jobs Top functional jobs Customer quotes Customer journey: Steps & emotions | Pain & delight points
- 34. Solution Canvas • Hypothesis •Prototype & Experiment • Target Metric • Result • Insight & Jobs • Decision Solution storming Assumptions Experimenting Type and importance of uncertainty regarding your assumptions
- 35. Business Model Canvas Key Partners Key Activities Value Proposition Customer Relationships Customer Segments Key Resources Channels CostStructure Revenue Streams Essential tool to get your thinking about your idea in order!
- 36. Remote Working • Mural •Confluence • Zoom • Webex Collaboration tools Communication tools Productivity tools • Grammarly • TextExpander