Journalism responsibilities

2. Journalism
It is a form of writing that
tells people about things
that really happened, but
might not have been known
already.

3. What is
journalism?
Journalism is storytelling with a purpose.
* The purpose is to provide people with
information they need to understand
* The first challenge is finding the information
that people need
* The second is to make it meaningful, relevant,
and engaging.”

4. Scope of Journalism
Journalism covers three channels
1. Audio
2. Audio-visual
3. Print
4. Online Journalism
5. Citizen journalism

5. Functions of
Journalism
• Local report
• National report
• International reports and news
• Opinions on new ventures
• Educate reader, viewer and listener
• Provide entertainment

6. 1. Inform
2. Educate
3. Interpret
4. Mold opinion
5. Enable informed decision-making
6. Agent of change
Functions of
Journalism

7. Purposes of
journalism
1. Informed Citizenry: The
primary purpose of journalism
is to ensure a well informed
citizenry for our social and
political structure.

8. 2. Informed media
It is to provide knowledge to the media.

9. 3. Focus on writing and
reading about people’s
issues

10. 4. Promotion of
multiperspectival
approach
To encompass all the important
viewpoints from people with different
values, interests, incomes.
Multiperspectivism means reporting all
ideas that could resolve issues and help
problems, even if the ideas come from
ideologically small groups.

11. 5. Sociological
context
Journalism need to be more
sociological -- more about
understanding and
interpreting what underlies
experience.

12. What needs to be done
while writing …
1. Reader’s interest
2. Accuracy
3. Objectivity
4. Credibility
5. Readability
6. Significance
7. Clarity

13. Types of
journalism
1. Print
2. Electronic --
broadcast
3. Digital
4. Social media

14. Modes of
journalism
a. Advocacy journalism
b. Yellow journalism
c. Tabloid journalism
d. Investigative journalism

16. Advocacy
journalism
It deals with writing to advocate
particular viewpoints or influence the
opinions of the audience.
• It also describes the use of
journalism techniques to promote a
specific political or social cause.

17. Broadcast
journalism
It is the field of news and journals which
are broadcast or in other words it is
published by electronic methods, instead
of the older methods such as printed
newspapers and posters.
• e.g. Radio and Television

18. Investigative
journalism
It tries to discover information of
public interest that someone is
trying to hide.
• It includes serious crimes,
political corruption or corporate
wrongdoings.

19. Tabloid
journalism
It is a newspaper of small format giving
the news in condensed form, usually with
illustrated often sensational material.
• It puts more stress on crime stories,
astrology, gossip columns about the
personal lives of celebrities and sports
stars and junk food news.

20. Yellow
journalism
Also known as sensationalism, it is
writing which emphasizes
exaggerated claims or rumors.
• It highlights little or no legitimate
well-researched news and instead
uses eye-catching headlines to sell
more newspapers.

21. Online
journalism
It is based on the internet-
transmitted news.
* It has introduced a
fundamentally different culture
built on interactivity, fewer
rules, and fewer limits.

22. Part of the online
journalism
1. Mainstream news websites
2. Index and category websites
3. Meta and comment websites
4. Share and discussion websites

23. Characteristics of
Online journalism
• Hypertextuality
• Interactivity
• Multimodality

24. Points to be
noted
• Know your reader
• Agenda must be only based on reader interest.
• What makes you stop at the Headline!
• Immersion, Structure, Tone, Voice, Opinion,
Character, Personality, Balance
• Be unafraid of outrageous statements, but
back them up with facts.

25. Obligations of
Journalism
• First obligation is to tell the truth
First loyalty is to the citizens.
• Obligation of verification
• Independence and neutrality
• Independent monitor of power

26. Conclusion
• Journalism as one part of mass
communication and media studies.
• Journalism is the practice of investigation and
reporting of events, issues and trends to a
broad audience in a timely fashion.
• Journalism also covers cultural aspects of
society such as arts and entertainment.
• The field includes editing, photojournalism and
documentary-making.