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Travel Writing
- 1. “The world is a book, and those who don't travel only read one page.” ― St. Augustine
- 5. Who’s he written for?
- 14. • Know your audience • Find your niche • Keyword research • Pick your domain name: GoDaddy • Choose the best platform: WordPress.org (self-hosted) • Choose a theme • Customise How to Start a Travel Blog
- 15. • Answer someone’s question/solve someone’s problem • Keep a journal • Content strategy/editorial calendar • Be open to every opportunity • Regular/constant posts • Don’t put out crap • Add quotes, images, video, styling… • Market yourself Tips for Travel Blogging Success
- 16. 1. Take a reader´s question/problem. 2. Write a travel blog post that: a) answers/solves it b) is too good to stop reading – Title/heading (max. 64 characters) – Lead/intro paragraph – Body copy (500-1500 words) Exercise 1
- 17. • Answer someone’s question/solve someone’s problem • Keep a journal • Content strategy/editorial calendar • Be open to every opportunity • Regular/constant posts • Don’t put out crap • Add quotes, images, video, styling… • Market yourself Tips for Travel Blogging Success
- 19. http://domain.com/url <head> <title>Titles</title> <meta name="description" content= "Meta descriptions"> </head> <body> <h1>Headings</h1> <h2>Sub-headings</h2> <p>Body text <a href="http://links.com">anchor text</a></p> <img src="http://images.com/imagesource.jpg" alt="Alt text" /> </body> SEO
- 20. • Limit the number of media/platforms • Choose carefully o Major: Facebook, Twitter, Google+, LinkedIn o Images: Instagram, Flickr, Pinterest o Video: YouTube o Niche: Untappd, Vivino o Social bookmarking: StumbleUpon, Reddit, Slideshare… Social Media
- 21. • Destination piece • Special interest • Journey piece • Round-up/Top X… • Side trip/Off the beaten track • Adventure • Event, news or date-specific • Travel advice/tips • Journalism • Travelogue • XX hours in Y • Travel news • Instructional/How to… • Status update • Philosophical/opinion piece/rant • Review • Interview • Anecdote • Image-based • Video-based • Photo essay • Competition/award Types of Travel Writing/ Blog Post
- 22. • Freelance vs. in-house • Online vs. print vs. broadcast media • Newspapers/magazines vs. books • Travel literature vs. guidebook vs. sales copy • Self-published vs. published • Writer vs. editor Travel Writing Jobs
- 23. • Product descriptions • Website copy • Branded/corporate blog posts • Guest posts/articles • Social media content • Ad copy (e.g. PPC) • Destination/travel guides • E-books • Press releases Travel Writing Jobs
- 24. • Check your facts • Peg to something topical • Travel often • Get beyond “the sights” • Follow general advice for good writing: – Hit all 5 senses – Beginning, middle and end – Write like you speak – Ask Orwell – Cut! – It’s all in the hips lead Travel Writing – DOs
- 25. “Why on earth would you, or did you, expect me to go see the Eiffel Tower made of Bucky Buckmaster's steel ribs and ozone? How dull can you get riding an elevator and getting the mumps from being a quarter mile in the air? I already done that orf the Hempire State Building at night in the mist with my editor.” ― Jack Kerouac
- 26. • Check your facts • Peg to something topical • Travel often • Get beyond “the sights” • Follow general advice for good writing: – Hit all 5 senses – Beginning, middle and end – Write like you speak – Ask Orwell – Cut! – It’s all in the hips lead Travel Writing – DOs
- 27. Don’t: • Use cliches*: – Soft white sand; transparent, turquoise blue sea – The size of Wales – Old meets new – East meets west – …Mecca/magnet/paradise/pearl of the… • Be a snob, racist, reverse-racist, etc. • Get too negative • State the obvious • Overdo the adjectives Travel Writing – DON’Ts *Except “useful cliches”
- 28. 1. Choose a place you’ve been. 2. Choose an article type from Slide 22. 3. Write about that place, taking into account the Travel Writing DOs and DON’Ts. (Max. 800 words.) Exercise 2
- 31. Want to see more of this man?
- 32. The Drinking Traveller @DrinkTraveller Roy Duffield roy.th@drinkingtraveller.com Want to see more of this man?
- 33. Good Travel Blogs thebohemianblog.com willpeach.com myspanishadventure.com/2012/alone-and-naked-in-lisbon insideotherplaces.com drinkingtraveller.com Good Travel Lit On the Road, Jack Kerouac Satori in Paris, Jack Kerouac As I Walked Out One Midsummer Morning, Laurie Lee Fear and Loathing in Las Vegas, Hunter S. Thompson The Rum Diary, Hunter S. Thompson The Grapes of Wrath, John Steinbeck Travels with Charley, John Steinbeck Tropic of Cancer, Henry Miller Jupiter's Travels, Ted Simon Traveling With Che Guevara, Alberto Granado Gog, Andrew Sinclair Really Bad Travel Lit The Great Railway Bazaar, Paul Theroux Free Travel Writing Competitions Just Back: telegraph.co.uk/travel/travel-writing-competition/ Travel Blogging Conferences #TRAVERSE #BlogStock Resources for Freelancers wanderful-world.com facebook.com/groups/goingfreelance facebook.com/groups/globalbloggersnetwork indeed.co.uk upwork.com (formerly oDesk and Elance) Gumtree freelancer.com uk.fiverr.com SEO moz.com List of Google ranking factors: backlinko.com/google-ranking- factors Misc. Learn HTML, CSS, etc: codecademy.com Learn to touch type: typingstudy.com Test your speed: typing-speed-test.aoeu.eu Domains and hosting: uk.godaddy.com WordPress.org Cool Resources
- 34. “...the first words of a story. You never quite know where they’ll take you.” – Beatrix Potter