1. ENVIRONMENT
AND MARKET
ROWELL L. MARQUINA
Animation NC II Teacher /
ICT Strand Coordinator
TUNASAN NATIONAL HIGH SCHOOL
ANIMATION NC II
TUNASAN NATIONAL HIGH SCHOOL
SDO – MUNTINLUPA CITY
2. LEARNING
OBJECTIVES
CONTENT STANDARDS:
The learner demonstrates
understanding of “environment
and market” in the animation field
in one’s locality/town.
PERFORMANCE STANDARDS:
The learner independently creates
a business vicinity map reflective
of the potential animation market
within the locality/town.
3. PLAYERS IN
THE MARKET
PRODUCTS
AND SERVICES
IDENTIFYING
CUSTOMERS
Identify the players/
competitors within
the town
Identify the different
products/services
available in the
market
Identify the profile,
needs, and wants of
potential customers
02
03 04
CONTENTS
KEY CONCEPTS
OF MARKETING
Understand the
concepts involved in
the market.
01
5. WHAT IS
MARKETING?
According to Kotler (1991),
marketing is a social and
managerial process by which
individuals and groups obtain
what they need and want
through creating and
exchanging products and
value with others.”
REFERENCE:
https://www.businessmanagementideas.com/m
arketing/marketing-definition/20516
6. MARKETING AS A
MANAGEMENT PROCESS
As a process marketing requires all
the normal management activities
and skills including:
▪ Planning and Analysis
▪ Resource Allocation
▪ Management and Control
▪ Implementation and
Monitoring
▪ Evaluation and Measurement
7. WHAT IS
MARKETING?
Marketing is about giving
customers their needs or
wants
All marketing activities should be
directed towards providing
customers their needs or wants.
8. NEEDS versus
WANTS
Needs refers to a physiological
or psychological requirement
for the well-being of an
organism.
Examples of this includes:
food, water, shelter, and
clothing.
REFERENCE:
https://www.merriam-webster.com/dictionary/need
9. NEEDS versus
WANTS
Wants are the form human
needs take as they are shaped
by culture and individual
personality.
Examples of this includes:
jewelries, chandeliers, lipstick,
and electronic gadgets.
REFERENCE:
https://www.joho.org/en/which-basic-concepts-are-used-marketing-chapter-
1#:~:text=Wants%20are%20the%20form%20human,satisfy%20a%20need%20or%20want.
10. WHAT IS A
RODUCT?
a PRODUCT is anything that can be offered to a market
for attention, acquisition, use, or consumption that might
satisfy a want or need. It includes physical objects,
services, persons, places, organizations,
and ideas.
REFERENCE:
https://www.marketingtutor.net/product-meaning-definition/
12. WHO ARE THE
PLAYERS?
Market players are important factors in a business
environment that could affect the success or failure of
a business. Market players are simply market
participants, and each participant plays different roles,
and it is necessary for a business owner to pay
attention to them.
REFERENCE:
https://blog.accounteer.com/key-market-players-you-should-know-d73229809e0d
13. WHO ARE THE
PLAYERS?
▪ CUSTOMERS are the users, consumers, or buyers of the
products or services of the business.
▪ SUPPLIERS are entities that provide products or
services to the business.
▪ COMPETITORS are simply business rivals, that sells the
same products or render the same services and might
aim at the same target market.
14. WHO ARE THE
PLAYERS?
▪ REGULATORS are agencies that implement and
enforce laws. The agency can either be independent
organizations or government.
▪ SUBSTITUTIONS are those whose products can be a
replacement for another. Substitutes are like
competitors but with different products.
16. ● Movie and Television
● Advertisements
● Simulations and Visualizations
● Education and Training
● Architecture and Engineering
● Website Development
● Game Development
INDUSTRIES THAT
USES ANIMATION
17. ● Visual Effects Services
● Character Design
● Illustrations and Visuals
● Logo Designs
● Mockups
● Videos / Film Production
● Game Assets and Design
ANIMATION STUDIO
PRODUCTS AND
SERVICES
20. CREDITS: This presentation template was created
by Slidesgo, including icons by Flaticon, and
infographics & images by Freepik.
Do you have any questions?
ROWELL L. MARQUINA
SHS Teacher / ICT Strand Coordinator
TUNASAN NATIONAL HIGH SCHOOL
Mobile No.: 09154890655
Email Address:
rowell.marquina001@deped.gov.ph
THANKS
21. “THIS IS A QUOTE, WORDS FULL
OF WISDOM THAT SOMEONE
IMPORTANT SAID AND CAN MAKE
THE READER GET INSPIRED.”
—SOMEONE FAMOUS
