2. Image Schemas
Next stop
Second stop
Image schemas: big-small,
near-far, front-end, path
Next stop?
Second
stop?
Image schemas:
near-far, front-end
Image schemas:
near-far, front-
end, path
Second stop
Next stop
Image schema is a mental pattern that structures human experiences
with the world.
3. Semantic Interpretation
Class Category
Basic schemas Substance, object
Space
Up-down, left-right, near-far, front-back,
center-periphery, contact, path, scale
Containment
Container, in-out, content, full-empty,
surface
Multiplicity
Merging, collection, splitting, part-whole,
count-mass, link, matching
Process Iteration, cycle
Force
Diversion, counterforce, restraint removal,
resistance, attraction, compulsion,
blockage, balance, momentum,
enablement
Attribute
Heavy-light, dark-bright, big-small, warm-
cold, strong-weak, straight, smooth-rough
Container can be
instantiated by the words
in, out, enter, emerge,
come out, come in, etc.
The up-down image
schema is grounded in
our experiences of
gravity coded in words
such as up, down, top,
increase, decrease, rise,
and fall.
Center-periphery
captures the experience
of humans as being the
perceptual center of their
world.Each image schema is
represented through a concept
number.
4. Gap between design
intention and user’s
interpretation
Image schemas
employed by
the designer
Image schemas
employed by
the user
Design for Intuitive Use