SlideShare a Scribd company logo
1 of 8
The Problem Statement and
The Goal Statement
Ross Maynard FCMA
www.ideas2action.co.uk
• Both the Problem Statement and the Goal Statement are
useful marker posts in an improvement project
• The Problem Statement succinctly summarises the
problem in a way that everyone understands. It provides
the foundation for the improvement project
• The Goal Statement defines a clear vision for the
outcome of the project, with measures
Milestones towards Improvement
The Problem Statement
• The Problem Statement comes after you have
mapped the process and identified the problems,
constraints, delays and risk points in the process
• You need to study the process in some detail before
you can compose a useful Problem Statement
• It provides a summary of what is wrong with the
process in a way that those outside the improvement
team can buy into
The Problem Statement
• The Problem Statement summarises the issue we are
addressing in three or four sentences:
▫ What is the business problem?
▫ What are the consequences of the problem?
▫ Who is affected, and how?
▫ What are the impacts of the problem on the process or
organisation? (quantify if possible)
• Avoid identifying the cause of the problem, or solutions
at this stage
Often the problem statement
looks like this:
“Currently the XYZ Process is [deficient in
this way]. This results in [specific
problems] for customers and [specific
problems] for the organisation”
If you can’t define the problem in two or three
sentences then you don’t understand the process
The Goal Statement
The Goal Statement is effectively the opposite of the
Problem Statement and should also comprise a couple
of sentences
The Goal Statement is a short vision statement of what
we would like to achieve by addressing the problem
1. What would we like the process to achieve?
2. What will the impact be on customers and on the
organisation?
3. How will key metrics be impacted by the improvement?
(targets are appropriate here)
The Gap
The Goal Statement provides a “vision” of where we
would like the process to be – complete with measures
of good performance
The Problem Statement defines all that is wrong with the
process as it current operates
The gap between the Problem Statement and the Goal
Statement shows what we need to improve. The job of
the improvement team is now to develop plans to fill that
gap
"Don't fight the system; change the rules and the
system will change itself." - Russell Ackoff
Ross Maynard FCMA
www.ideas2action.co.uk
Thank you

More Related Content

Similar to The problem statement and the goal statement

Using the DMAIC Process for SEO Projects
Using the DMAIC Process for SEO ProjectsUsing the DMAIC Process for SEO Projects
Using the DMAIC Process for SEO Projectshallowedblasphe76
 
Using the DMAIC Process for SEO Projects
Using the DMAIC Process for SEO ProjectsUsing the DMAIC Process for SEO Projects
Using the DMAIC Process for SEO Projectsunevendock6891
 
Week9 Define And Document Business Problems
Week9 Define And Document Business ProblemsWeek9 Define And Document Business Problems
Week9 Define And Document Business Problemshapy
 
Kapten Case Study April 2019 for HR presentation
Kapten Case Study April 2019 for HR presentationKapten Case Study April 2019 for HR presentation
Kapten Case Study April 2019 for HR presentationDiogoCerqueira16
 
Point of View Development Template
Point of View Development TemplatePoint of View Development Template
Point of View Development TemplateRob Leavitt
 
M1 Refresher Training Master Final Version non client linkedin
M1 Refresher Training Master Final Version non client linkedinM1 Refresher Training Master Final Version non client linkedin
M1 Refresher Training Master Final Version non client linkedinMichele Levasseur
 
PDCA in Lean Sales and Marketing
PDCA in Lean Sales and MarketingPDCA in Lean Sales and Marketing
PDCA in Lean Sales and MarketingBusiness901
 
Ml0018 project management in retail
Ml0018  project management in retailMl0018  project management in retail
Ml0018 project management in retailsmumbahelp
 
1Grand Canyon UniversityInstructor Name MIS-652 Busines
1Grand Canyon UniversityInstructor Name MIS-652 Busines1Grand Canyon UniversityInstructor Name MIS-652 Busines
1Grand Canyon UniversityInstructor Name MIS-652 BusinesEttaBenton28
 
PROBLEM SOLVING.pptx
PROBLEM SOLVING.pptxPROBLEM SOLVING.pptx
PROBLEM SOLVING.pptxArsCntr
 
6.1 presentation 606
6.1 presentation 6066.1 presentation 606
6.1 presentation 606Scott Bohlin
 
Ml0018 project management in retail
Ml0018  project management in retailMl0018  project management in retail
Ml0018 project management in retailsmumbahelp
 
Next practice approaches for pro-active PMOfficers
Next practice approaches for pro-active PMOfficersNext practice approaches for pro-active PMOfficers
Next practice approaches for pro-active PMOfficersPMOfficers PMOAcademy
 
Business Justification Improvements Strategic Requirements Inorganic Growth F...
Business Justification Improvements Strategic Requirements Inorganic Growth F...Business Justification Improvements Strategic Requirements Inorganic Growth F...
Business Justification Improvements Strategic Requirements Inorganic Growth F...SlideTeam
 
Creating Effective Challenge Statements
Creating Effective Challenge StatementsCreating Effective Challenge Statements
Creating Effective Challenge StatementsCoby Skonord
 
Pm 0010 introduction to project management
Pm 0010   introduction to project managementPm 0010   introduction to project management
Pm 0010 introduction to project managementsmumbahelp
 
How to Build a Business Case for ERP Replatforming
How to Build a Business Case for ERP ReplatformingHow to Build a Business Case for ERP Replatforming
How to Build a Business Case for ERP ReplatformingBlytheco
 

Similar to The problem statement and the goal statement (20)

ABC's of Problem Solving
ABC's of Problem SolvingABC's of Problem Solving
ABC's of Problem Solving
 
Using the DMAIC Process for SEO Projects
Using the DMAIC Process for SEO ProjectsUsing the DMAIC Process for SEO Projects
Using the DMAIC Process for SEO Projects
 
Using the DMAIC Process for SEO Projects
Using the DMAIC Process for SEO ProjectsUsing the DMAIC Process for SEO Projects
Using the DMAIC Process for SEO Projects
 
Week9 Define And Document Business Problems
Week9 Define And Document Business ProblemsWeek9 Define And Document Business Problems
Week9 Define And Document Business Problems
 
Kapten Case Study April 2019 for HR presentation
Kapten Case Study April 2019 for HR presentationKapten Case Study April 2019 for HR presentation
Kapten Case Study April 2019 for HR presentation
 
Point of View Development Template
Point of View Development TemplatePoint of View Development Template
Point of View Development Template
 
M1 Refresher Training Master Final Version non client linkedin
M1 Refresher Training Master Final Version non client linkedinM1 Refresher Training Master Final Version non client linkedin
M1 Refresher Training Master Final Version non client linkedin
 
PDCA in Lean Sales and Marketing
PDCA in Lean Sales and MarketingPDCA in Lean Sales and Marketing
PDCA in Lean Sales and Marketing
 
Toolbox 2015
Toolbox 2015Toolbox 2015
Toolbox 2015
 
Ml0018 project management in retail
Ml0018  project management in retailMl0018  project management in retail
Ml0018 project management in retail
 
1Grand Canyon UniversityInstructor Name MIS-652 Busines
1Grand Canyon UniversityInstructor Name MIS-652 Busines1Grand Canyon UniversityInstructor Name MIS-652 Busines
1Grand Canyon UniversityInstructor Name MIS-652 Busines
 
PROBLEM SOLVING.pptx
PROBLEM SOLVING.pptxPROBLEM SOLVING.pptx
PROBLEM SOLVING.pptx
 
6.1 presentation 606
6.1 presentation 6066.1 presentation 606
6.1 presentation 606
 
Ml0018 project management in retail
Ml0018  project management in retailMl0018  project management in retail
Ml0018 project management in retail
 
Next practice approaches for pro-active PMOfficers
Next practice approaches for pro-active PMOfficersNext practice approaches for pro-active PMOfficers
Next practice approaches for pro-active PMOfficers
 
Business Justification Improvements Strategic Requirements Inorganic Growth F...
Business Justification Improvements Strategic Requirements Inorganic Growth F...Business Justification Improvements Strategic Requirements Inorganic Growth F...
Business Justification Improvements Strategic Requirements Inorganic Growth F...
 
Creating Effective Challenge Statements
Creating Effective Challenge StatementsCreating Effective Challenge Statements
Creating Effective Challenge Statements
 
CI Introduction
CI IntroductionCI Introduction
CI Introduction
 
Pm 0010 introduction to project management
Pm 0010   introduction to project managementPm 0010   introduction to project management
Pm 0010 introduction to project management
 
How to Build a Business Case for ERP Replatforming
How to Build a Business Case for ERP ReplatformingHow to Build a Business Case for ERP Replatforming
How to Build a Business Case for ERP Replatforming
 

More from Ross Maynard FCMA

Unleashing the power of your people for improvement
Unleashing the power of your people for improvementUnleashing the power of your people for improvement
Unleashing the power of your people for improvementRoss Maynard FCMA
 
The three laws of improvement
The three laws of improvementThe three laws of improvement
The three laws of improvementRoss Maynard FCMA
 
The doctrine of marginal gains
The doctrine of marginal gainsThe doctrine of marginal gains
The doctrine of marginal gainsRoss Maynard FCMA
 
Finance process improvement in 10 slides
Finance process improvement in 10 slidesFinance process improvement in 10 slides
Finance process improvement in 10 slidesRoss Maynard FCMA
 

More from Ross Maynard FCMA (6)

Unleashing the power of your people for improvement
Unleashing the power of your people for improvementUnleashing the power of your people for improvement
Unleashing the power of your people for improvement
 
The three laws of improvement
The three laws of improvementThe three laws of improvement
The three laws of improvement
 
The doctrine of marginal gains
The doctrine of marginal gainsThe doctrine of marginal gains
The doctrine of marginal gains
 
Making change happen
Making change happenMaking change happen
Making change happen
 
Finance process improvement in 10 slides
Finance process improvement in 10 slidesFinance process improvement in 10 slides
Finance process improvement in 10 slides
 
First steps with lean
First steps with leanFirst steps with lean
First steps with lean
 

Recently uploaded

CEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyCEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyHafizMuhammadAbdulla5
 
Introduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-EngineeringIntroduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-Engineeringthomas851723
 
Board Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch PresentationBoard Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch Presentationcraig524401
 
Reflecting, turning experience into insight
Reflecting, turning experience into insightReflecting, turning experience into insight
Reflecting, turning experience into insightWayne Abrahams
 
Fifteenth Finance Commission Presentation
Fifteenth Finance Commission PresentationFifteenth Finance Commission Presentation
Fifteenth Finance Commission Presentationmintusiprd
 
LPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business SectorLPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business Sectorthomas851723
 
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Nehwal
 
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Roomdivyansh0kumar0
 
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceanilsa9823
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampPLCLeadershipDevelop
 
crisiscommunication-presentation in crisis management.pptx
crisiscommunication-presentation in crisis management.pptxcrisiscommunication-presentation in crisis management.pptx
crisiscommunication-presentation in crisis management.pptxSamahhassan30
 
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...AgileNetwork
 
LPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations ReviewLPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations Reviewthomas851723
 

Recently uploaded (17)

sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Servicesauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
 
CEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biographyCEO of Google, Sunder Pichai's biography
CEO of Google, Sunder Pichai's biography
 
Introduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-EngineeringIntroduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-Engineering
 
Board Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch PresentationBoard Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch Presentation
 
Reflecting, turning experience into insight
Reflecting, turning experience into insightReflecting, turning experience into insight
Reflecting, turning experience into insight
 
Fifteenth Finance Commission Presentation
Fifteenth Finance Commission PresentationFifteenth Finance Commission Presentation
Fifteenth Finance Commission Presentation
 
LPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business SectorLPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business Sector
 
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
 
Becoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette ThompsonBecoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette Thompson
 
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Room
 
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
 
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICECall Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
 
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No AdvanceRohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 16 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC Bootcamp
 
crisiscommunication-presentation in crisis management.pptx
crisiscommunication-presentation in crisis management.pptxcrisiscommunication-presentation in crisis management.pptx
crisiscommunication-presentation in crisis management.pptx
 
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
 
LPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations ReviewLPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations Review
 

The problem statement and the goal statement

  • 1. The Problem Statement and The Goal Statement Ross Maynard FCMA www.ideas2action.co.uk
  • 2. • Both the Problem Statement and the Goal Statement are useful marker posts in an improvement project • The Problem Statement succinctly summarises the problem in a way that everyone understands. It provides the foundation for the improvement project • The Goal Statement defines a clear vision for the outcome of the project, with measures Milestones towards Improvement
  • 3. The Problem Statement • The Problem Statement comes after you have mapped the process and identified the problems, constraints, delays and risk points in the process • You need to study the process in some detail before you can compose a useful Problem Statement • It provides a summary of what is wrong with the process in a way that those outside the improvement team can buy into
  • 4. The Problem Statement • The Problem Statement summarises the issue we are addressing in three or four sentences: ▫ What is the business problem? ▫ What are the consequences of the problem? ▫ Who is affected, and how? ▫ What are the impacts of the problem on the process or organisation? (quantify if possible) • Avoid identifying the cause of the problem, or solutions at this stage
  • 5. Often the problem statement looks like this: “Currently the XYZ Process is [deficient in this way]. This results in [specific problems] for customers and [specific problems] for the organisation” If you can’t define the problem in two or three sentences then you don’t understand the process
  • 6. The Goal Statement The Goal Statement is effectively the opposite of the Problem Statement and should also comprise a couple of sentences The Goal Statement is a short vision statement of what we would like to achieve by addressing the problem 1. What would we like the process to achieve? 2. What will the impact be on customers and on the organisation? 3. How will key metrics be impacted by the improvement? (targets are appropriate here)
  • 7. The Gap The Goal Statement provides a “vision” of where we would like the process to be – complete with measures of good performance The Problem Statement defines all that is wrong with the process as it current operates The gap between the Problem Statement and the Goal Statement shows what we need to improve. The job of the improvement team is now to develop plans to fill that gap "Don't fight the system; change the rules and the system will change itself." - Russell Ackoff