Country Living Christmas Fair

1. Evaluating the attractiveness of
exhibitors from a tester product
E Research aim: Evaluating the attractiveness of
Results:
exhibitors from a tester product.
This table represents the amount of people that are stopping at
these stalls only because of the testers they have to offer.
Aim: To determine the effectiveness of testers being
used in attracting visitors to a stall.
Objectives: To observe visitors being attracted to stalls
with testers by SPOT observation.
To critically evaluate visitors leaving the food court to
participate with main exhibitors by SPOT observation.
To observe visitors leaving the main exhibitors square
to participate with food stalls by SPOT observation.
Method:
A tally was created in order to collect the information
that was required, by standing next to a stall that
offers testers for 10 minutes and to tally how many
customers stop at the stall because of the testers or
walk past.
This was carried out in two different locations to get a
variation of what customers are mostly attracted to.
The Catering department and Main hall.
Time Meat stall
(Food
court)
Soap Stall
(Main hall)
12pm 33 12
1pm 47 24
2pm 36 39
3pm 18 36
Conclusion: From the information that has been gathered by
observations that was made at the Country Living Christmas
Fair is that visitors where more attracted to the stalls in the
Food court than the Main exhibition because there was more
interaction with the product rather than a normal decorative
stall. From the results you can see there Is a drop at 2pm
from the Meat Stall compared to the Soap stall my
assumption would be that it is lunch time and visitors are
intrigued of what the Catering department had to offer.
Looking from the event overall Upper Street Events know how
to pull off an amazing, exciting and interesting event.
Especially with the fact that the target audience are middle
aged women shopping for their houses and presents during
the Christmas season makes you aware that its their thing
and they have a better interest amongst what was to offer.
References: Country Living Magazine, (2014). Country Living
Christmas Fair logo. [image] Available at: https://
a1.lscdn.net/imgs/22a11686-9bc8-4989-9f18-
ae5f08b8136f/700_q90.jpg [Accessed 15 Nov. 2014]
50
45
40
35
30
25
20
15
10
5
0
Comparing the popularity of a stall
from testers
Meat stall Soap stall
12pm 1pm 2pm 3pm
Figure 1.
Figure 2.