Country Living Christmas Fair
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This document summarizes research evaluating the effectiveness of offering food samples ("testers") at attracting visitors to exhibition stalls. Observations were made at two stalls - a meat stall in the food court and a soap stall in the main hall. The meat stall attracted more visitors at 12pm and 1pm, while the soap stall had more at 2pm and 3pm. Overall, stalls offering interactions like testers attracted more visitors than decorative displays. The results suggest testers are an effective way to draw customers to stalls.
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![Evaluating the attractiveness of
exhibitors from a tester product
E Research aim: Evaluating the attractiveness of
Results:
exhibitors from a tester product.
This table represents the amount of people that are stopping at
these stalls only because of the testers they have to offer.
Aim: To determine the effectiveness of testers being
used in attracting visitors to a stall.
Objectives: To observe visitors being attracted to stalls
with testers by SPOT observation.
To critically evaluate visitors leaving the food court to
participate with main exhibitors by SPOT observation.
To observe visitors leaving the main exhibitors square
to participate with food stalls by SPOT observation.
Method:
A tally was created in order to collect the information
that was required, by standing next to a stall that
offers testers for 10 minutes and to tally how many
customers stop at the stall because of the testers or
walk past.
This was carried out in two different locations to get a
variation of what customers are mostly attracted to.
The Catering department and Main hall.
Time Meat stall
(Food
court)
Soap Stall
(Main hall)
12pm 33 12
1pm 47 24
2pm 36 39
3pm 18 36
Conclusion: From the information that has been gathered by
observations that was made at the Country Living Christmas
Fair is that visitors where more attracted to the stalls in the
Food court than the Main exhibition because there was more
interaction with the product rather than a normal decorative
stall. From the results you can see there Is a drop at 2pm
from the Meat Stall compared to the Soap stall my
assumption would be that it is lunch time and visitors are
intrigued of what the Catering department had to offer.
Looking from the event overall Upper Street Events know how
to pull off an amazing, exciting and interesting event.
Especially with the fact that the target audience are middle
aged women shopping for their houses and presents during
the Christmas season makes you aware that its their thing
and they have a better interest amongst what was to offer.
References: Country Living Magazine, (2014). Country Living
Christmas Fair logo. [image] Available at: https://
a1.lscdn.net/imgs/22a11686-9bc8-4989-9f18-
ae5f08b8136f/700_q90.jpg [Accessed 15 Nov. 2014]
50
45
40
35
30
25
20
15
10
5
0
Comparing the popularity of a stall
from testers
Meat stall Soap stall
12pm 1pm 2pm 3pm
Figure 1.
Figure 2.](https://image.slidesharecdn.com/e-141119090016-conversion-gate02/85/Country-Living-Christmas-Fair-1-320.jpg)
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校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
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Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
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Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
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In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
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Country Living Christmas Fair
- 1. Evaluating the attractiveness of exhibitors from a tester product E Research aim: Evaluating the attractiveness of Results: exhibitors from a tester product. This table represents the amount of people that are stopping at these stalls only because of the testers they have to offer. Aim: To determine the effectiveness of testers being used in attracting visitors to a stall. Objectives: To observe visitors being attracted to stalls with testers by SPOT observation. To critically evaluate visitors leaving the food court to participate with main exhibitors by SPOT observation. To observe visitors leaving the main exhibitors square to participate with food stalls by SPOT observation. Method: A tally was created in order to collect the information that was required, by standing next to a stall that offers testers for 10 minutes and to tally how many customers stop at the stall because of the testers or walk past. This was carried out in two different locations to get a variation of what customers are mostly attracted to. The Catering department and Main hall. Time Meat stall (Food court) Soap Stall (Main hall) 12pm 33 12 1pm 47 24 2pm 36 39 3pm 18 36 Conclusion: From the information that has been gathered by observations that was made at the Country Living Christmas Fair is that visitors where more attracted to the stalls in the Food court than the Main exhibition because there was more interaction with the product rather than a normal decorative stall. From the results you can see there Is a drop at 2pm from the Meat Stall compared to the Soap stall my assumption would be that it is lunch time and visitors are intrigued of what the Catering department had to offer. Looking from the event overall Upper Street Events know how to pull off an amazing, exciting and interesting event. Especially with the fact that the target audience are middle aged women shopping for their houses and presents during the Christmas season makes you aware that its their thing and they have a better interest amongst what was to offer. References: Country Living Magazine, (2014). Country Living Christmas Fair logo. [image] Available at: https:// a1.lscdn.net/imgs/22a11686-9bc8-4989-9f18- ae5f08b8136f/700_q90.jpg [Accessed 15 Nov. 2014] 50 45 40 35 30 25 20 15 10 5 0 Comparing the popularity of a stall from testers Meat stall Soap stall 12pm 1pm 2pm 3pm Figure 1. Figure 2.