2. Experts agree that executive presence is a combination
of personal traits and outward behaviors that create an
image of leadership competence and trustworthiness
Executive coach Scott Eblin, author of The Next Level:
What Insiders Know about Executive Success,
organizes leadership presence (as he calls it) into three
categories: behaviors that impact a leader’s immediate
self, team and the overall organization. No matter how
you (or your organization) define executive presence,
keep in mind that it’s a group of traits and behaviors
that starts with you and emanates outward to create a
perception of your ability to lead under any
EXECUTIVE PRESENCE AND PERSONAL BRANDING
3. • Cyfe:-Cyfe is an all-in-one dashboard for social media,
analytics, marketing, sales, support, infrastructure, and a
whole lot more.
• Brand24:-If you want to know what people are saying
about your brand, this tool is just what you need. Brand24
will immediately notify you of any online mentions so you
can reach out to sales prospects, brand champions and
disgruntled customers right away.
• Wisestamp:-Wisestamp generates professional email
signatures that can help to grow your business. More than
650,000 professionals are using Wisestamp, and there are
hundreds of signature templates to choose from.
EXECUTIVE PRESENCE AND PERSONAL BRANDING
4. • ClickMeeting:- Webinars are a great way to generate interest for
your business, and this tool enables you to create them quickly
and easily. Using ClickMeeting, you can customize your
webinars, analyze and follow up with attendees, and track the
success of every event.
• Brandwatch:- Brandwatch is another tool that will give you
insight into what your customers are saying about your brand,
and what they want from your business. This information is
invaluable for building a direct marketing strategy that will
speak to your audience and raise conversions
EXECUTIVE PRESENCE AND PERSONAL BRANDING
5. • Kissmetrics:- This tool allows you to segment your
audience so you can target visitors by how they got to
your site. Using Kissmetrics, you can set triggers to
engage with customers based on their actions, and
choose the behavior
that visitors should display before you bother showing
them your campaign.
• OptinMonster:- If you want to convert website visitors into
email subscribers, you need to start using this tool:
OptinMonster allows you to create and A/B test awesome
lead capture forms without having to bother with a
developer, and the lead generation software will bring big
results quickly.
EXECUTIVE PRESENCE AND PERSONAL BRANDING
6. • Mention:-Use Mention to monitor your online presence
from any location. You will enjoy real-time monitoring of
brand mentions from social media and around the web.
Track all of the important outlets including social media,
blogs, forums, and more, so you can really focus on
your brand and learn about your competitors.
EXECUTIVE PRESENCE AND PERSONAL BRANDING
7. 1.Connect with their audiences viscerally and
emotionally
2.Engage others to inspire action or change
3.Speak with conviction and passion
4.Adjust their style and approach to meet the needs of
a global and diverse audience
6. Tighten up their message for executive-level
consumption
EXECUTIVE PRESENCE AND PERSONAL BRANDING
8. Do what you believe is right in the face of controversy.
Be vulnerable. Step outside what is comfortable to risk the unknown.
Have the humility to admit your mistakes and learn from them.
Don’t need outside validation. Your internal satisfaction and self-
acceptance are enough.
Give away the glory because the goal was a team goal and you’d have
never achieved it without them.
EXECUTIVE PRESENCE AND PERSONAL BRANDING
9. Build your self-awareness to be a third-party observer of
yourself and people’s perceptions of ou without feeling
judged. This free book – Be the New Smart Leader
Workbook shows you how to have unflappable grace
and certainty without all the stress.
Accept compliments graciously. “Thank you. I’m pleased
you find it useful.”
Notice self-doubt and act anyway as opposed to waiting
for perfection. Done is better than perfect.
EXECUTIVE PRESENCE AND PERSONAL BRANDING
10. Modify your behavior based on what other people think.
Play it safe, freeze or lash out when you feel judged,
hold back because it “isn’t fair,” or “not the right time”
and avoid risk.
Deny mistakes, cover them up, blame others, or hope to
remedy the problem before anyone notices.
Seek attention and recognition to validate your good
work.
Brag about your virtues or take the credit for the work of
others.
EXECUTIVE PRESENCE AND PERSONAL BRANDING
11. Dismiss compliments offhandedly because you don’t
feel you deserve them or the attention makes you
uncomfortable.
Build your executive presence by noticing your
thoughts with routines. Execute mindful choices in real
time. Mindful practices that build presence include:
being able to pause, paying attention to your breathing
pattern for three minutes – “I’m breathing in. I’m
breathing out,” writing two things you are grateful for
each day in a Gratitude Journal, and setting a daily
intention or promise to yourself – “I will listen before I
respond today.” Your presence starts with your
acceptance of yourself with all your imperfections. You
are capable. You are worthy and belong. You are
effective.
EXECUTIVE PRESENCE AND PERSONAL BRANDING