This ppt explains about Executive presence and Personal Branding.

1. EXECUTIVE PRESENCE
NAME- SHALINI SINGH
ROLL NO.- 226
SECTION- DELTA

2. WHAT IS EXECUTIVE PRESENCE?
Executive Presence is a blending of temperament, competencies and skills
that, when combined, send all the right signals.
Types
 Online Executive Presence
 Offline Executive Presence

3. HOW TO BUILD EXECUTIVE
PRESENCE?
1. Build communication skills
2. Become an excellent listener
3. Have a vision
4. Cultivate network
5. Learn to operate effectively under stress

4. DIMENSIONS OF EXECUTIVE
PRESENCE
 STYLE is the more readily observable pillar. Its what people see and experience about
you quickly if not immediately. Its the first impression people make of you based on
image, mannerism, and interpersonal behavior. Whether you like it or not, style must be
congruent with what people know and believe about you and your role in the
organization.
 CHARACTER is an over used and often misunderstood word, but in the context of
leadership, character in your inner core. Character is the most foundational level of the
leader as a person.
 SUBSTANCE is made up of your social presence and gravitas in leadership situations.
When a leader has substance, they are believed to be wise, confident, composed, and
strategic as well as attuned to the needs and concerns of their stakeholders. If leaders
have style but not substance, they may be perceived as “empty suits”.

5. TOOLS TO ENHANCE YOUR ONLINE
PRESENCE
BRAND24
This tool is just what you need. Brand24 will immediately notify you of any online mentions
so you can reach out to sales prospects and brand champions.
ClickMeeting
Webinars are a great way to generate interest for your business, and this tool enables you
to create them quickly and easily. Using ClickMeeting, you can customize your webinars,
analyze and follow up with attendees, and track the success of every event.
KISSMETRICS
This tool allows you to segment your audience so you can target visitors by how they got to
your site. Using Kissmetrics, you can set triggers to engage with customers based on their
actions, and choose the behaviour that visitors should display before you bother showing
them your campaign.

6. PERSONAL BRANDING V/S EXECUTIVE
PRESENCE
Once you have a good handle on what your current personal brand and state of executive presence are,
its time to translate your personal brand into a series of targeted projects and work specific behaviours.
The project should:
 Directly benefit your executive presence and personal brand, resulting in an increased leadership
capability.
 Directly benefit your work group, segment or the company at large.
 Be cautionable and observable in present day and immediate or future work life situations.
 Be capable of completion or achieving substantial progress within a 3 to 4 month time frame.

7. EXECUTIVE PRESENCE DO’S
 Do what you believe is right in the face of controversy.
 Be vulnerable
 Have the humility to admit your mistakes and learn from them.
 Don’t need outside validation.
 Accept compliments graciously.
 Notice self-doubt and act anyway as opposed to waiting for perfection.

8. EXECUTIVE PRESENCE DON’T’S
 Modify your behaviour based on what other people think.
 Seek attention and recognition to validate your good work
 Deny mistakes, cover them up, blame others, or hope to remedy the problem
before anyone notices.
 Brag about your virtues or take the credit for the work of others.
 Play it safe, freeze or lash out when you feel judged, and avoid risk.

9. THANK YOU