Select the best advertising agency

1. Presentation made by: Rose Buendia
HOW TO
AN ADVERTISING
AGENCY
CHOOSE

2. 1
AS A FUTURE ADVERTISER…
If you were given a chance to be
working in an Advertising
Agency, will you consider it?
Why or why not?

3. 2
AS A FUTURE ADVERTISER…
Supposed you were an Advertising
Manager of a big advertising company and
there is this client who hire you to create an
Advertising Campaign. As you reviewed the
campaign, it was unethical and against the
norms of society. What will you do?
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4. ADVERTISING
AGENCY
1

5. ADVERTISING
AGENCY
2
mainly responsible for creating programs
called ad campaigns.

6. BRIEF HISTORY OF
ADVERTISING
1
The development and growth of advertising agencies
coincided with certain social and industrial changes. In
the 1840’s, there were many newspapers but sadly
lacking in the number of advertisers that could provide
them with an additional source of revenue.

7. THE AGENCY’S LEGAL
RELATIONSHIP
An agency is appointed by an advertiser to
handle his account but it makes contracts
with media in its own name, as an independent
contractor and not as anyone’s legal agent
with the respect to the purchase of space and
time.

8. ADVERTISING AGENCIES AND
CLIENTS

9. ADVERTISING
AGENCY
2
is organized to render advisory and
creative services to its clients that has
something to sell.

10. ADVERTISING
ACCOUNT
client’s advertising, as handled by
the agency
4

11. SERVICES PERFORMED BY THE
ADVERTISING AGENCY
2
1
2
Studying the client’s product or services to
determine the relative advantages or
disadvantages of the product.
Analyzing the potential market for the
client’s product or service.

12. SERVICES PERFORMED BY THE
ADVERTISING AGENCY
2
3
4
Giving advice on possible sources of
distribution and sale of the client’s product.
Advising the client on the types, kinds, costs
and effectiveness
of the various media available.

13. SERVICES PERFORMED BY THE
ADVERTISING AGENCY
2
5
6
Formulating a definite plan of presentation
for the client’s product or service to
prospective buyers.
Executing the plan.

14. SELECTING AN ADVERTISING
AGENCY 2

15. TYPES OF AGENCIES
2

16. TYPES OF AGENCIES
2

17. TYPES OF AGENCIES
2

18. 1
2
ORGANIZATION OF AN ADVERTISING AGENCY
A completely staffed advertising agency may have the following personnel
and/or department:

19. 4
ORGANIZATION OF AN ADVERTISING AGENCY
A completely staffed advertising agency may have the following personnel
and/or department:
3

20. 6
5
ORGANIZATION OF AN ADVERTISING AGENCY
A completely staffed advertising agency may have the following personnel
and/or department:

21. ORGANIZATION OF AN ADVERTISING AGENCY
A completely staffed advertising agency may have the following personnel
and/or department:
7
8

22. ORGANIZATION OF AN ADVERTISING AGENCY
A completely staffed advertising agency may have the following personnel
and/or department:
9
10
11

23. 12
13
ORGANIZATION OF AN ADVERTISING AGENCY
A completely staffed advertising agency may have the following personnel
and/or department:

24. 15
14
ORGANIZATION OF AN ADVERTISING AGENCY
A completely staffed advertising agency may have the following personnel
and/or department:

25. 17
16
ORGANIZATION OF AN ADVERTISING AGENCY
A completely staffed advertising agency may have the following personnel
and/or department:

26. 19
18
ORGANIZATION OF AN ADVERTISING AGENCY
A completely staffed advertising agency may have the following personnel
and/or department:

27. WORD PUZZLE

28. WORD PUZZLE

29. WORD PUZZLE

30. GUESS THE WORD

31. GUESS THE WORD

32. GUESS THE WORD
T H E B I G O N E

33. ETHICAL STANDARDS
OF AGENCY BUSINESS
Ethical advertising is about truth, fairness,
and equity in messaging and consumer
experience. An ethical advertisement is
honest, accurate, and strives for human
dignity. It also considers the advertising
environments that are chosen for
placement, and it examines potential for
data bias in analytics.

34. Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
Ad copy is content that encourages a potential buyer to take
action and purchase a product. By invoking an emotional
response, communicating value and addressing doubt, effective
ad copy can increase a company's sales and profits.

35. Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL

36. False statement of misleading exaggerations
Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL

37. Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL

38. False statement
of misleading
exaggerations
Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL

39. Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL
Babangon tayo

40. Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL?
Babangon tayo
Promotes positivity and
shows appreciation

41. Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL

42. Statements or suggestions offensive
to public decency
Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL

43. Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL

44. Advertising Copy
ETHICAL STANDARDS
OF AGENCY BUSINESS
ETHICAL OR UNETHICAL
Informative

45. Rebating
ETHICAL STANDARDS
OF AGENCY BUSINESS
The advertising agency should retain full amount of compensation granted by
media owners without direct or indirect rebating. Otherwise, the media owners
would violate media contracts.
Cash back, refund, return
Extra Compensation

46. ASSOCIATION OF
ADVERTISING
AGENCIES

47. Association of Philippine Advertising Agencies (APAA) belong
the distinction of being the first of its kind to be established in the
Philippines. Organized with an original membership of ten
members in October 1956, the Association boast of an increase in
membership, some of them being the oldest in the field.
ASSOCIATION OF
ADVERTISING AGENCIES

48. Association of Accredited Advertising Agencies of the
Philippines, this association, at times known as the 4A’s P
ASSOCIATION OF
ADVERTISING AGENCIES

49. 10
ASSESSMENT

50. THANK YOU
FOR YOUR ATTENTION
Reference:
Advertising (3rd Edition) by Gregorio S. Miranda, Ph.D., pp 49- 65
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