2. Vidahouse Holdings Co., Ltd - startup based in Shanghai
User
Interviews
Competitive
Research
Content
Strategy
Interaction
Design
Wireframes
To create an app for interior design which connects interior designers, clients looking to remodel their place and contractors
offering their services. It also needs to have a marketplace for furniture and real estate
To validate the problem and come up with a solution following UX design process
Roman Tkachenko – UX Design
3. I don’t have an opportunity to share
my ideas with other design
professionals and connect with the
community where they share ideas
and get inspiration.
Of course, I can share my designs
on Pinterest or Facebook, but I have
other friend except for designers
who feel a bit confused with the
content that I post.
To be hired for the project, you
need rich portfolio and actual
job experience. But how am I
supposed to be get this
experience if nobody wants to
hire me?
I want to look for clients and
bid for a job, showing that I
have a vision and creative
ideas for a reasonable price
When finding clients for renovation or
remodeling, we need to have a
credibility and proven track record of
successful projects.
Potential clients will definitely want to
work with you when you have positive
reviews and references from your
previous customers
Finding a designer who would
really understand how to
visualize my ideas is priceless.
When I was renovating my
kitchen I struggled with finding
an interior designer for an
affordable price
Genie, 24, Designer Val, 30, ContractorNick, 26, Designer Alex, 28, Client
Roman Tkachenko – UX Design
4. Design
community
Design articles
& other related
content
Personalized interior
design content
Hire
a designer
Furniture
Marketplace
Hire
a contractor
Contractor reviews
& feedback
Personal
cabinet
Roman Tkachenko – UX Design
5. Initial Problem Statement
Users don’t have a “one-stop shop” looking
for an interior designers, contractors and
marketplace for furniture and real estate
Refined Problem Statement
Interior designers need to connect to the
design community and clients, being able
to bid for a job
Not Validated Validated
Roman Tkachenko – UX Design
6. o Lack of sources for inspiration
o Inability to get feedback on his
own design ideas and be
recognized by a design
community
o Finding clients to make a
design
o To showcase the his design
work to potential clients
o To connect the community of
fellow designers and explore
design resources, stay up-do-
date with design trends
o To get hired for a design
project
o Quit his job as an analyst at a
large corporation to seek his
passion and graduated from a
design school
o Creative type, seeking inspiration
for his projects
Misha Yosyfovych, 25
Aspiring Interior Designer
Los Angeles CA
Roman Tkachenko – UX Design
7. Fills out the info about his interests and needs
Lands personalized homepage & personal cabinet
Explores interior design news & trends
Gets in touch with other designers
Looks for the client that wants to
remodel his place
Looks for a designer
to remodel the place
Updates his portfolio with new project
Gets the review from the client Reviews the designer
Looks for a contractor
to remodel the place
Looks for the client
that wants to remodel his place
Updates his portfolio with the project
Review designer Gets the review from the client
Interaction only with an app
Interaction with an app and
with other types of the
users
Roman Tkachenko – UX Design
10. 2. Finding out the info
about the user
1. Onboarding
3. Personalized
homepage & content
4.3 Find a designer/client/contractor
START
4.2 Personal Design Cabinet
4.1 Article
Roman Tkachenko – UX Design
Designer
11.
12. Onboarding
Roman Tkachenko – UX Design
Onboarding screens educate
users about key features that app
has to offer:
• Explore the world of interior
design (community, trends etc.)
• Create your dream design
• Find a contractor
• Shop for furniture
13. Finding out the information about the user
Roman Tkachenko – UX Design
When getting started app finds
out about user needs. Let’s see
the flow for the type of user
DESIGNER
14. Finding out the information about the user
Roman Tkachenko – UX Design
Designer chooses what topics he
is interested in order to get the
personalized content
15. Finding out the information about the user
Roman Tkachenko – UX Design
App offer to follow popular
designers who are thought
leaders in the industry
16. Personalized content and cabinet
Roman Tkachenko – UX Design
Personalized homepage shows:
• FEED: articles, news etc.
• EXPLORE: find designers,
follow them and get in touch
• MY CABINET: board with
saved design ideas, projects
and contractors
17. Personalized content and cabinet
Roman Tkachenko – UX Design
News article about top 10 kitchen
designs of 2016
18. Personalized content and cabinet
Roman Tkachenko – UX Design
Tab MY CABINET shows board
with saved design ideas, projects
and contractors
19. Personalized content and cabinet
Roman Tkachenko – UX Design
Details about saved
project that designer is
interested in:
• style
• contractor who worked
on the project
• products and materials
that were used
20. Personalized content and cabinet
Roman Tkachenko – UX Design
Details about the contractor who
worked on the project, its
portfolio and reviews
23. Roman showed passion and dedication when working with us.
His expertise helped us to understand to define users,
understand their needs and goals. Research findings pivoted
whole project objectives, so instead of launching an app that
lacks clear message and overloaded with features and
functionality, we’ve decided to focus on a key problem and to
follow an MVP approach - we’ll launch an app that solves it.
I am glad to recommend Roman to his future clients.
Vit Kostarev
Project Manager
Vidahouse Holdings Co., Ltd
Roman Tkachenko – UX Design
