2. OnePhilosophy,ThreeProgrammes
We are a UK charitable organisation
supporting young people from
diverse ethnic and socioeconomic
backgrounds to access and to thrive
at elite employers.
“It’s not about
you, it’s about the
people who come
after you"
Secondary
Schoolers
2
University
Students
Programme
Alumni
& Supporters
3. SEOLondonOpportunity
3
SEO London goes far
beyond transactional
recruitment operations
to create a lasting and
powerful community of
diverse talent.
What sets SEO London
apart is our holistic
training of candidates so
that they are equipped to
succeed deep into their
careers.
Our charitable mission and structure magnifies our impact by
permitting us to engage alumni in our training and
mentorship programmes.
4. Past&Present
An enduring focus on delivering social mobility to underrepresented populations across world-classindustries
2020
-
2021
4
>20,000 student registrations
>120 universities sent applications to SEO London
>8,000 undergraduate students directly supported on an SEO London Careers Programme alone
>120 sponsor firms participated in SEO London-related programmes
Recent new initiatives evolving quickly:
Advance (Schools), HerCapital (Careers), Lunch N’ Learns (Careers) Reciprocal Mentoring (Connect)
3rd Tuesdays (Connect), Jobs Board (Connect), SEO Circle (Connect)
7. SEO London engages a gender-balanced mix of ethnically diverse candidates with strong academic
performance, social-mobility-qualifying characteristics and demonstrated interest in partner firm
industry.
Ethnic Diversity Selection:
Traditionally defined BAME (“Black and Minority Ethnic”)
Gender Selection:
Balanced class of male and female candidates
Social Mobility Selection:
Attend a non-fee paying school or on financial
scholarship at a fee-paying school
- and one or more of the following:
• Be currently in receipt of, or have previously received
free school meals (other forms of financial assistance
are considered)
• Grew up/are growing up in a household where no
parent or guardian attended university
• Have been, or are currently, in local authority care
• Came to the UK as a refugee or asylum seeker
• Have been, or are currently, a full-time or part-time
carer or parent
University Selection:
• Source candidates from as many universities as
possible out a belief that talent exists everywhere
• 95% of applications are from UK universities
• In 2019-2020, applications were received from:
• >120 (74% of 164 total) UK universities
• >100 non-UK universities
SEOLondonSelectionCriteria
9. SEOCareers
• >8,000 undergraduates supported
• >20,000 registrants from >120 UK universities
• 52% heard about SEO London through ‘word of
mouth’
• >120 partner firms
Male
Female
2020-2021 Applicant pooldemographics:
SEO Careers provides a comprehensive range of support including:
• Year-round application support
• Industry exposure with partner firms
• Pre internship tailored technical and soft skills training
• Seminars with CEOs and business heads
• Mentoring: facilitate and match interns with an Industry Professional
• Post-internship access to SEO alumni pool
Gender Balance Ethnicity Balance
Female,
46%
Male, 54%
Black,
27.1%
South
Asian,
33.9%
East
Asian,
16.7%
Ot her,
7.5%
Whit e,
14.8%
10. SEOCareersSupportforCandidates
10
Support
Provided
SEO London Support Sponsor firm-specific roles
All Year
Round
Application
Support
• CV & CoverLetter Reviewing
• Tailored Application Guidance about a firm providing candidates with a step-by-step guide of the
application process
• Individual & Group Coaching Calls covering motivational,competency and technical questions
• On-going support at every stage of the candidates application (i.e. support with psychometric tests,
video interviews, AC’s)
• Connected with SEO Alumni when they reach in person interview stage of an application
• Practise Video Interview/Numerical Test with feedback
Sponsorfirms to keep SEO
London updated on:
• Diversity priorities
• Business skills priorities
(e.g. language / technology
skills)
• Changes to application
process
• Opening of applications
Broad
Industry
Exposure
• SEO facilitates training sessions and events for students with sponsor firms giving firms access to
diverse talent and opportunities to engage with the students throughout the academic cycle i.e.
➢ SEO Academy (week-long training for penultimate yearstudents applying to summer
internships)
➢ Firm Master Classes
➢ First Year Fast Track Event (2 day training event for first year students)
• SEO allows students to meet like-minded motivated peers that become a strong network for life
• Hosting and inviting SEO
Candidates into their offices
/ Industry Volunteers
participating at events
Pre-Spring
Week
Training
• In Person soft skills training
• Connected with SEO Alumni (Buddy Programme) who have previously completed a Spring Week
• Tailored coaching calls for specific firms running through the Spring Week Programme
Pre-
Summer
Internship
Training
• Technical skills training (In Person Training, Excel Training & Access to Online Modules on a Learning
Portal)
• Soft skills training (i.e. How to network effectively,managing workload, working collaboratively)
• Sponsorfirm staff invited to
support training, host
events,lead modules, etc.
During
Internship
• Mentoring Programme: SEO Facilitate and match interns with an Industry Professional within the
division they will be interning within to support them during their internship
• Ad hoc guidance from SEO London staff as necessary (mid-term reviews,guidance around any issues
or questions)
• Firms can provide feedback
on candidates which we can
incorporate into our
support/training.
10
13. SEO London Alternative Investment Programme (AIP)
Vison and Opportunity
13
1. Limited Partner Advisory Council (LPAC) to consolidate interests
around D&I topics
2. Clarity in mapping D&I to ESG/SRI objectives
3. Fast-track access to new diverse funds-in-formation
4. Critical mass of committed LPs sustain long term focus of GPs to
deliver positive change.
5. Participation in AIP as full member
LP
Advisory
Council
(LPAC)
SEO
London
GP
Steering
Group
1. 20 Years of leadership in UK D&I
2. 90+ elite sponsor firm relationships across ecosystem
3. Committed, multi-disciplinary D&I-focused team of 20+
4. Infrastructure and relationships in place
1. Executive sponsorship at Steering Group level
2. Core + Extended Funding to ensuresustainability
3. Volunteers drawn from staff
4. Dialoguewith HR/Recruiting/L&D/D&I/Marketing/IR/CorporateAffairs
teams for optimal engagement
Transforming
D&I Outcomes
in the EMEA
Alternatives
Investment
Sector
1. Fundamentally shift the
discussion about D&I
2. Unify LP and GP
perspectives on D&I
3. Engage staff in meaningful
D&I interventions
4. Revolutionize D&I
recruitment and retention
5. Engage the entire Alternatives
ecosystem
14. SEO London Alternative Investment Programme (AIP)
Vison and Opportunity
Outreach to under-represented,
underserved and underprivileged
target populations to inform them
of opportunities in the private
equity industry
Outreach and
Information
01.
Delivery of an AIP-specific programme
of intensive training, mentoring and
coaching to deepen skill sets and
social capital to facilitate entry to the
private equity industry
Training and
Mentoring
02.
Programme participants become part
of a powerful AIP network comprised
of their peers and those who have
come before them which will serve to
facilitate their rise within the industry.
Ongoing Career
Support
03.
Programme participants will be imbued with SEO
London's service ethic of, "It's not about you, it's
about the people who come after you", directing
those helped by the programme to give back to
the next generation of talent to create lasting
networks of change.
Community Service
04.
SEO London has been operating as a charity in the UK for the past 20
years, and has in that time generated thousands of high-performance
alumni at leading firms across the UK and the world. This network (and
related SEO networks in the USA, Ghana, Nigeria, Vietnam and China),
will be both a source of support for participating students, and a
destination for their talents and mentorship as they rise professionally.
The SEO London Network
05.
15. 01.
02.
03.
04.
05.
06.
07.
08.
09.
10.
Community Engagement
Training & Recruitment – Undergraduates
Training & Recruitment – Junior Associates
Recruitment – Experienced Hires
Ecosystem Development
Member Engagement
LP Advisory Council and Introductions
Conference
Reporting
Promotion
15
SEO London Alternative Investment Programme (AIP)
Active Workstreams – Overview
17. Founded in 2017 the programme aims to
increase the pool of confident women
entering the financial services industry. This
aim is in line with long-term industry targets
as a result of HM Treasury’s Women in
Finance Charter.
The leadership programme adopts a holistic
approach to guide HerCapital Associates to:
• develop within their own environment
• gain authentic exposure to the financial
services industry
• practise and refine their leadership skills
• challenge and adopt a growth mindset
Diversity & Programme Impact to date:
Further details of the programme can be found at: http://www.seo-london.org/careers/her-capital/
123 HerCapital Associates.
30 universities & 42 degree disciplines.
79% BAME with largest ethnicity being 37% Black.
88% of the 2018 cohort increased in their
confidence levels.
54% have gained Spring / Summer / Grad roles
with 76% of those within Investment Banking & Asset
Management.
About HerCapital
17
18. HerCapital:2020
For the 2020 cycle the HerCapital Programme is made up of:
• 51 first year (or second year of a 4-year degree) HerCapital
Associates (all are 2022 graduates)
• 19 UK universities represented and largest degree disciplines
include 35% Social Sciences & 32% STEM.
• 58% social mobility qualifying
• 6-month leadership programme taking place from Jan – Jun 2020
• interactive challenges, networking opportunities with firms and
soft skills & technical training aimed to develop the Associates
personally & professionally
Given the success of SEO London’s HerCapital programme to date, the aim for 2020
continues to be to ensure we are working with junior female talent to increase the number of
confident female leaders entering the professional working world.
HerChallenges HerWorld
HerHealth
Lean In by
Sheryl
Sandberg
Buddy System
Technology
Training
1 Professional Development
Workshop (in person) and
networking
19. SelectedTestimonials
“
This program through the workshops, inspirational mentors and my own determination to
fully engage in the programme has inspired me to push myself out of my comfort zone and
accelerated my trajectory launching my career.
I decided to join the HerCapital programme because there is nothing else like it available to
female undergraduates for finding a supportive network of like minded females creating a
safe space to grow and develop. Through this programme I developed my soft skills,
extended my network and learnt about the fundamentals of becoming a female leader of
tomorrow. Following the programme I went on to complete three internships.
HerCapital is challenging, and often you are required to step out of your
comfort zone, but the results achieved from the programme are amazing.
During one of the first professional workshops I was introduced to the firm
Helios investment partners and through the programme I was able to secure an
internship at the best private equity firm in Africa.
I have absolutely no regrets applying for it. This programme was the perfect way to
kickstart my University journey and has helped equip me with the vital skills and
knowledgeto pursue a career.
“
“
“
“
“
“
“
Ria Walia, King’s College London
Olamide Jinmi, Durham University
Allysia Dee, University College London
Anna-Marie Coll, London School of Economics
19
21. SEOAdvance Programme Overview
Helps provide talented secondary school students with a range of support services to improve their
academic attainment, progression to university and elite careers.
Students:
• 50 per cohort
• Year 11-13
• Social mobility qualifying and above average academics
Duration and Content:
• Three-year programme
• Launched in Sep 2017
• Students rotate across a range of industries for insight days and work experience
• Mandatory curriculum of academic, personal and professional support
Outcomes:
• Raised academic and professional aspirations
• Informed decisions about future academic and career choices
• Improved work readiness
• Increased willingness to contribute to and take a leading role in the community
• Established diverse and ambitious network
21
22. SEOAdvance Programme Activities&
IntendedOutcomes
Multi-industry work experience
University access
Workshops and training
Community outreach
Structured mentoring
• Raised Aspirations
• Work readiness
• Community
• Network
• Career Opportunities
• University Opportunities
ACTIVITIES OUTCOMES
1
2
3
4
5
22
25. SEO Connect:
Jobs Board Value Proposition
• The SEO Connect Jobs Board seeks to supplement
employers’ existing experienced hire recruitment efforts in
a cost-efficient way that permits maximum access to our
diverse alumni and supporter network.
▪ Sponsor firms may view the Jobs Board as an
‘insurance policy’ to ensure that diversity and
inclusion is embedded in their experienced hire
recruitment strategy.
▪ We have priced the Jobs Board at a very appealing
annual cost:
• £2,500 + VAT for a ‘simple screen’
• Unlimited listings / 12 months
• Up to 5 live postings at any given, moment.
• SEO London is able to offer this solution at this attractive
cost because as a charity we are equally concerned with
creating a maximum number of opportunities for our
alumni pool.
25
26. 26
3rd Tuesdays & Workshop Wednesdays:
2019topics expanded to 15+ events across 2020
Topics: Status Contributors
Venture Capital meets Social Impact Investing: How the VC model is
adapting to create outcomes that make the world a better place
January 15th Brown Rudnick
Bethnal Green Ventures
Personal money management: Managing your personal finances
optimally at different stages of your career
February 19th Coombe Advisors
St. James
Axion Capital
Entertainment industry: Perspectives on how law, finance, promotion
and talent interact
March 19th Kym Mazelle (Artist)
Richard Blackwood (Artist)
Clintons
AEG Europe
MindSpray
Venture Capital: A survey of the UK and European VC industry April 16th Atomico
Balderton
Accel
Switching Careers: How to tell if the grass really is greener on the
other side
May 21st McKinsey
TPG
Jefferies
LawTech/RegTech Careers: Scoping the LawTech/RegTech landscape
and predicting its evolution
June18th Bloomberg
Ropes & Gray
Deutsche Bank
Headhunters: How to navigate relationships/conversations with
executive recruiters to secure your next role
July 16th McKinsey
Indeed
Results International
Big Data & Analytics: Tactics, Strategies and Applications September 17th McKinsey/Quantum Black
Goldman Sachs
BlackRock
AdTech: How the FAANGs fit into the broader AdTech ecosystem October 15th Google
Results International
Weil Gotshal
Real estate investing: How to break into the real estate industry November 19th Tristan Capital Partners
Goldman Sachs
URW
27. SEO Connect:
New Online Platform – SEO Circle on BrightCrowd
27
SEO Circle
In 4Q, 2020, SEO London launched a new SEO Connect
network feature to further facilitate interactions between
mature SEO London alumni with >10 years of experience
28. Reciprocal Mentoring
28
▪ Traditional
Mentoring
▪ Traditional Reverse
Mentoring
▪ SEO London
Reciprocal Mentoring
Top-down
communication of
experience and
knowledge from
senior executives
to junior talent
Bottom-up
communication of
experience and
knowledge from
junior talent to
senior executives
Senior staff and
SEO London Alumni equally
engaged in exchanging
experience and knowledge
to facilitate two-way value
creation
29. 29
Social Events:
Our ever-expanding social
calendar supports career-
long alumni networking
• Summer Picnics
• Spring ToughMudders
• Christmas Drinks
• Facilitated gatherings
30. 30
SEO In The Community (#seofamily):
We engage alumni on a monthly
basis to ensure they are abreast
of developments across the
network, developing their skills,
and giving back to the
community
