This document outlines a generic product development process consisting of 6 stages: 1) concept development where potential product concepts are generated and evaluated, 2) system-level design where the product architecture is defined, 3) detail design where individual part specifications are completed, 4) testing and refinement using multiple prototypes, 5) production ramp-up where the production system is trained, and 6) product launch when the product becomes available for purchase. The goal is to transform an initial mission statement into a commercialized product through this sequence of activities.

1. GENERIC DEVELOPMENT
PROCESS
Presented by-
ROHIT
R.K.S.D. College of Pharmacy,
Kaithal(Hry)
M.Pharma (Pharmaceutics)

2. Product Development
 Product:
A product is something sold by an
enterprise to its customers.
 ProductDevelopment :
Product development is the set of activities
beginning with the perception of a market
opportunity and ending in the production, sale
and delivery of a product.

3. The Product Development
Process
oA process is a sequence of steps that transforms
a set of inputs into a set of outputs.
oA product development process is the sequence
of steps or activities that an enterprise employs to
conceive, design, and commercialize a product.
oSome organizations define and follow a precise
and detailed product development process, while
others may not even be able to describe their
processes.

4. A Generic Product Development
Process
oWe will consider here a generic product
development process that can be used in a market-
pull situation.
oThe input to the process is a mission statement and
the output of the process is the product launch.
Mission statement: Identifies the target market for
the product, provides a basic functional description of
the product, and specifies the business goals of the
effort; results from a well-executed product planning
phase.
Productlaunch: Occurs when the product becomes
available for purchase in the market place.

5. A Generic Product Development
Process
Concept
Development
System-Level
Design
Detail
Design
Testing and
Refinement
Production
Ramp-Up
Product
Launch
Mission
Statement
Product
Planning

6. Concept development
oThe needs of the target market are identified,
alternative product concepts are generated and
evaluated, and a single concept is selected for
further development.
oA concept is a description of the form, function
and features of a product and is usually
accompanied by a set of specifications, an analysis
of competitive products, and an economic
justification of the project.

7. System-level Design
oIncludes the definition of the product
architecture and the division of the product into
subsystems and components.
o The final assembly scheme for the production
system is usually defined during this phase.
oThe output of this phase is usually a geometric
layout of the product, a functional specification of
each of the product’s subsystems, and a
preliminary process flow diagram for the final
assembly process.

8. Detail Design
oIncludes the complete specification of the
geometry, materials, and tolerances of all the
unique parts in the product and the identification
of all the standard parts to be purchased from
suppliers.
oA process plan is established and tooling is
designed for each part to be fabricated within the
production system.
oThe output of this phase is the control
documentation for the product.

9. Testing and Refinement
oInvolves the construction and evaluation of
multiple pre-production versions of the product.
oEarly prototypes are usually built with
production-intent parts (parts with the same
geometry and material properties as intended for
the production version of the product but not
necessarily fabricated with the actual process to be
used in production).
oEarly prototypes are tested to determine whether
or not the product will work as designed and
whether or not the product satisfies the key
customer needs.

10. oLater prototypes are usually built with parts
supplied by the intended production process but
may not be assembled using the intended final
assembly process.
oLater prototypes are extensively evaluated
internally and are also typically tested by
customers in their own use environment.
oThe goal of the beta prototypes is usually to
answer questions about performance and
reliability in order to identify necessary changes
for the final product.

11. Production Ramp-up
oThe product is made using the intended
production system.
oThe purpose is to train the work force and to
work out any remaining problems in the
production process.
oThe artifacts produced during production ramp-
up are sometimes supplied to preferred customers
and are carefully evaluated to identify any
remaining flaws.
oThe transition from production ramp-up to
ongoing production is usually gradual and
continuous.

12. o At some point in this transition, the product is
launched and becomes available for widespread
distribution.

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