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2. Goal
• Indibet wanted to penetrate more into India
by acquiring new customers through
Facebook ads
• We achieved that by generating more
Registrations & First Time Deposits (FTDs).
• They wanted to do both Performance
marketing & Branding to boost the overall
performance
Goal
3. We have highlighted the offers directly in our
communication which helped us to drive more
FTDs
We have categorized our campaigns primarily
based on the location which helped us to
understand the performance.
Primarily we focused on Tier 1 cities that gave
quality FTDs.
Videos gave better conversion
ratio.
Periodically we are refreshing our creatives
which reduced our Registration cost.
Success
Story
Our Facebook campaigns acquired many
new customers especially from Tier 1 cities
where they got more Deposit Values
6X increment in Deposit ratio
50% reduction in Registration
cost
80% Increase on ROAS
We have scaled the business 10X times in
less than 2 months
4. Strategies
Used
We have highlighted the offers directly in our
communication which helped us to drive more
FTDs
We have categorized our campaigns primarily
based on the location which helped us to
understand the performance.
Primarily we focused on Tier 1 cities that gave
quality FTDs.
Ran Re-targeting campaigns to increase
Registration to FTD ratio
Periodically we are refreshing our creatives
which helped us to reduce our Registration
cost.
10. Goal
• Fun88 being absolutely new to Indian market
trusted us(Valueleaf) out of all the others to
achieve their goals.
• Fun88 wanted to generate more Revenue by
getting Registrations & First Time Deposits
(FTDs) in India.
• With our skilled support they improved their
brand Awareness and we helped them to
achieve their targets through Facebook ads.
Goal
11. We have highlighted the offers directly in our
communication which helped us to drive more
FTDs
We have categorized our campaigns primarily
based on the location which helped us to
understand the performance.
Primarily we focused on Tier 1 cities that gave
quality FTDs.
Videos gave better conversion
ratio.
Periodically we are refreshing our creatives
which reduced our Registration cost.
Success
Story
Our Facebook campaigns acquired many
new customers especially from Top Metro
cities where they got more Deposit Values
50% increment in Deposit ratio
40% reduction in Registration
cost
Getting 15% Registration to FTD ratio
20% increment in ROAS
12. Strategies
Used
We have highlighted the offers directly in our
communication which helped us to drive more
FTDs
We have categorized our campaigns based on the
States which helped us to understand the
performance.
Primarily we focused on Metro cities that gave
quality FTDs.
Ran Re-targeting campaigns to increase
Registration to FTD ratio
Custom audience and Lookalike Audiences
we use to reach more people for better result
