2. Introduction
ITC Limited
• ITC was formed on 24th August 1910 under
the name of ‘Imperial Tobacco Company of
India Limited’.
• Headquarters in Kolkata, West Bengal.
• ITC has a diversified presence in FMCG
(Fast Moving Consumer Goods), Hotels,
Paperboards & Specialty Papers, Packaging,
Agri-Business, and Information Technology.
• ITC reported a revenue of nearly 460 billion
Indian rupees in fiscal year 2019.
• In September 2001, the company renamed
ITC Ltd. 2
3. ITC Hotels
• ITC Limited entered the hotel business
on 18 October 1975 with the opening of
a hotel in Chennai.
• ITC hotels currently own and operate
100 hotels in 75 destinations.
• India’s third-largest hotel chain.
• The group today operates under
different brands:
• ITC Luxury Collection Hotels
• Welcome Hotel Sheraton Hotels
• Fortune Hotels
• Welcome Heritage Hotels
• Welcome Environ 3
4. ITC ROYAL BENGAL
•It is a 374 room property,
including 14 suites.
•Consists of 6 Food & Beverage
Outlets.
•Consists of 15 Banquet and
Meeting Venues having Bengal
Stateroom, which is the most
massive pillarless banquet in
East India.
•General Manager – Tejinder
Singh
•Executive Chef - Vijay Malhotra
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5. Marketing Mix
The marketing mix is the combination of
elements necessary to the planning and
execution of the total marketing operation.
The total marketing operation mainly
consists of three processes : Analyzing the
situation of companies, STP, and Marketing
mix. The marketing mix is also called the
4Ps and the 7Ps. The 4Ps are price, place,
product and promotion. The services
marketing mix is also called the 7Ps and
includes the addition of process, people
and physical evidence.
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6. Product
SERVICES OFFERED
• ACCOMMODATION
• 256 Towers Exclusive (527 sq.ft.)
• 104 ITC One (730 sq.ft.)
• 82 Serviced Apartments (1000 sq.ft. & 1400 sq.ft.)
• The Grand Presidential Suite & The Presidential Suite along with 12 luxury suites.
• DINING
• Grand Market Pavilion
• Royal Vega
• Ottimo Cucina Italiana
• Darjeeling Lounge
• The Brass Room
• RESIDENT’S LOUNGE
• MEETINGS, WEDDINGS & SOCIALS
• Bengal State Room
• Eastern Court
• summit room
• Kurseong
• Kalimpong
• Dooars
• the chairman’s board room
• WELLBEING
• Kaya Kalp- The Royal Spa
• Gym
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7. Price
ITC ROYAL BENGAL hotel has set its price of the room based on
Business, Leisure, and Luxury class.
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Particular Rate per
night(For 1
pax)
Rate per
night(For 2
pax)
Towers
Exclusive
₹ 8,360 ₹ 9,900
ITC One ₹10,640 ₹11,970
Serviced
Apartments
₹7,310 ₹ 8,950
Luxury Suite ₹39,690 ₹40,500
8. Promotion
• Promotion through FMCG goods
• Internet
• Media reports and media
releases
• Concept promotion
• Customers
• Media Mix (newspapers, radio,
television, billboards, websites,
email, direct mail)
• Social Media ( Facebook ,
Twitter )
• Travel assistants
• Hotel directories 8
9. Place
ITC ROYAL BENGAL is a boutique hotel at Kolkata in
West Bengal and offers easy accessibility to the rest of
the metro city. Guests wishing to take in the sights of
the maximum city can visit proximate tourist spots
like Science City (Approx 1km), Victoria Memorial
(Approx 8km), Howrah Bridge (Approx 13km).
Distance from Kolkata Airport(CCU)
Approx:- 15 km
Distance from Sealdah Railway Station(SDAH):
Approx:- 5 km
Distance from Howrah station(HWH):
Approx:- 9 km
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10. Conclusion
Marketing strategies are deployed to achieve long term objectives of
the company (J, and this applies to 5-star hotels too. The general goals
of most hotels are to expand their presence in more regions, increase
customers, improve the quality of their services, and earn more profits.
Goals can be specific, as well. As for the ITC hotel group, their long
term objective is to establish a range of “green” luxury hotels, using an
eco-friendly approach (ITC 2014)
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11. Bibliography
All the information have
been collected from the
following sites:-
•https://www.itchotels.in/hot
els/kolkata/itcroyalbengal.
html
•https://en.wikipedia.org/wi
ki/ITC_Limited
•https://en.wikipedia.org/wi
ki/ITC_Hotels
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