industrial exposure

1. Industrial Exposure
Manveer Singh Bhasin
0181BBA055

2. Hospitality is one facet of the service industry. It primarily involves addressing customer satisfaction and catering the needs of guests.
This can be addressed by dealing with issues such as lodging, amenities and travel arrangements. However, it is still important to break
the concept of hospitality down into three sections for the sake of brevity and clarity.
a) Accommodations
b) Food and drink
c) Tourism and travel
• Every hospitality business owner must keep up-to-date with the most important trends in this sector in order to stay ahead of the
game. What’s more, businesses operating within the hospitality industry must keep up with the travel and tourism’s wider industry so
they can continue offering an excellent service to their prospective customers.
• Information technology is just as important for the hospitality industry as it is for any other sector. Businesses can improve and
innovate processes and even enhance customer experiences through the help of technology. Today, guests want to be able to message
the hotel staff, use the room service, and control the heating from their smartphone. By keeping up with the latest technology trends,
hospitality businesses can stay ahead of the competition.
• The concept of revenue management can be simplified as the optimization of financial results. If the hotel and hospitality industry
analyze their sales through historical, current and future data, they will be able to maximize revenues. Revenue management is a
technique to forecast demand and optimize inventory including price availability. When done correctly, this will result in higher revenue
Hospitality Sector
Service Industry

3. • Efficient hospitality and good service are highly important to any business. In the hospitality sector, the customer is always the focus
as they can make or break a business. To be able to succeed in hospitality management, you must always priorities your customers’
needs. After all, a happy customer will recommend your business to two of their friends, while an unsatisfied one will tell 1000
people about their bad experience
• The hospitality sector includes a huge number of businesses, ranging from hotels and other types of accommodation, to bars,
restaurants, cafes and nightclubs. As a result, there are several different hospitality careers to pick from, catering to people with
different skills, qualifications and levels of experience within the industry.
An Overview of All Hospitality Sectors
1) Accommodations
• Accommodations within the hospitality industry primarily involve where guests will be staying as well a the amenities that they are
provided with. From luxury properties to budget hotels and hostels, each location is intended to suit your discrete needs. It can be
argued that accommodations represent the veritable backbone of the hospitality sector and as a result, management will place a
great deal of emphasis upon what they have to offer.
• Bed and Breakfasts
Bed-and-breakfast establishments combine a sense of convenience with a down-home flavour that is attractive to many individuals;
particularly those who are constantly on the room. These tend to be smaller boutique properties and yet, their presence within the
sector cannot be understated due to how many locations currently exist.

4. • Motels
Known for their sense of mobile convenience, motels are frequently employed by business travelers and those who are looking to
enjoy budget-friendly prices while between two destinations. Having said this, some occupants will spend weeks or longer at a motel.
Recent years have witnessed massive advancements regarding technology as well as staff responsiveness.
• Hostels
Hostels are often associated with student travelers and yet, they can be used by anyone who desires a room for the evening. They are
generally rented on a 24-hour basis and most hostels are located close to city centers (to provide easy access to those who are not
familiar with the location). Hostels are also known for their ability to offer rock-bottom prices.
• Resorts
Resorts fall into the high end of the hospitality sector spectrum. Yoga retreats, wellness centers and properties designed to provide
unfettered views of nature all fall into this category. If you have been looking for a home away from home while enjoying a bespoke
sense of luxury, modern resorts aim to please.
• Serviced Apartments
Services apartments are fully furnished properties that can be made available for both short- and long-term stays. Room service, daily
housekeeping, access to fitness centers, and free wireless Internet connectivity are some of the hallmarks associated with these
locations.

5. 2) Food and Drink
The second hospitality sector is “Food and Drinks”. It is already a foregone conclusion that guests will need to be offered food and drink
services during their stay. This is another cornerstone of hospitality in general, as the quality and availability of such items will often impact the
overall customer experience and in turn the status of the hotel itself.
• Restaurants
Restaurants represent a sizeable portion of the hospitality sector as a whole. These premises are often branded in accordance with the hotel
and depending upon the amenities, some will even offer Michelin-starred service options. Guests will often base their overall experience
around the quality of food that restaurants provide.
• Catering
Hotels and resorts can often include catering services as a portion of their standard pricing plans. Larger properties will provide catering in
order to address business luncheons, professional seminars and similar gatherings that restaurants might not be able to efficiently
accommodate.
• Bars & Cafés
Bars and cafes are excellent places to grab a quick refreshment or a tasty meal. Furthermore, they are known for their laid-back social
atmosphere; a notable difference when compared to many in-house restaurants. Most properties will offer such options since they tend to
draw a reliable number of clients.
• Nightclubs
Some hotels are partnered with a proprietary in-house nightclub (Hotel W Barcelona is a perfect example). Nightclubs are an excellent means
to obtain additional revenue and it is important to point out that the public is normally allowed to enter alongside guests of the property.

7. ITC
• ITC Limited is an Indian Company headquartered in Kolkata, West Bengal. Established in 1910 as the Imperial Tobacco Company of India
Limited, the company was renamed as the India Tobacco Company Limited in 1970 and later to I.T.C. Limited in 1974. The company now
stands renamed to ITC Limited, where "ITC" today is no longer an acronym or an initialised form ITC has a diversified presence across
industries such as & Specialty Papers and The company completed 100 years in 2010 and as of 2019–20, had an annual turnover of
US$10.74 billion and a of US$35 billion. It employs over 36,500 people at more than 60 locations across India and is part of the Forbes
2000 list.
• Tobacco business and early years
"ITC Limited" was originally named "Income Tax Corporations" and was later renamed "Imperial Tobacco Company of India Limited",
succeeding W.D. & H.O. Wills on 24 August 1910 as a British-owned company registered in Calcutta. Since the company was largely based on
agricultural resource, it ventured into partnerships in 1911 with farmers from the southern part of India to source leaf tobacco. Under the
company's umbrella, the "Indian Leaf Tobacco Development Company Limited" was formed in Guntur district of Andhra Pradesh in 1912. The
first cigarette factory of the company was set up in 1913 at Bangalore. nIn 1928, construction began for the company's headquarters, the
'Virginia House' at Calcutta. ITC acquired Carreras Tobacco Company's factory at Kidder pore in 1935 to further strengthen its presence. ITC
helped to set up indigenous cigarette tissue-paper-making plant in 1946 to significantly reduce the import costs and a factory for printing and
packaging was set up at Madras in 1949. The company acquired the manufacturing business of Tobacco Manufacturers (India) Limited and the
complementary lithographic printing business of Printers (India) Limited in 1953

8. • Towards Indianisation and business diversification. The company was converted into a Public Limited Company on 27 October 1954.
The first step towards Indianization was taken in the same year with 6% of the Indian shareholding of the company. ITC also became
the first Indian company to foray into consumer research during this time. During the 1960s, technology was given more focus on
setting up cigarette machinery and filter-rod manufacturing facilities aimed at achieving self-sufficiency in cigarette-making.
• Ajit Narain Haskar became the company's first Indian chairman in 1969 and this was crucial in building up the Indian management
for the company. As the company's ownership was progressively Indianised, under Haskar's leadership, the name of the company
was changed from "Imperial Tobacco Company of India Limited" to "India Tobacco Company Limited" in 1970. ITC also became the
first company in India to start from the 1971 Scissor's Cup. Innovative market campaigns and electronic data processing were
started in the 1970s.
• In 1973, ITC set up its integrated research center in Bangalore, aimed at diversification and venturing into newer businesses with
research and development. With the unfolding diversification plans, the name of the company was changed to 'I.T.C. Limited' in
1974. The Indian shareholding grew further to 40% during this time. ITC entered into the hospitality sector with hotel business in
1975 with the acquisition renaming of ITC Welcomgroup Hotel Chola in Madras. ITC chose the hospitality sector for its potential to
earn high levels of foreign exchange, create tourism infrastructure and generate large-scale direct and indirect employment.

9. • The shareholding went over 60% in 1976 and more hotels were started by the company in the following years. ITC Sangeet Research
Academy was set up at Calcutta in 1977. In 1979, ITC entered the paperboards business by promoting ITC Bhadrachalam Paperboards
Limited. J N Sapru took over as the company's chairman in 1983 and the international expansion started with the acquisition of Surya
Nepal Private Limited in 1985. The year 1986 saw vigorous moves from the company with the opening of an Indian restaurant in the
city of New York, acquisition and renaming of Vishvarama Hotels to ITC Hotels Limited, setting up of two new ventures – the ITC
Classic Finance Limited and ITC Agro Tech Limited under its umbrella. ITC also entered the edible oils industry with the launch of the
Sundrop brand of cooking oils in 1988. Tribeni Tissues Limited was acquired in 1990. K L Chugh assumed the role of chairman in 1991
and ITC Global Holding Private limited was started as an international trading company in Singapore in 1992. In 1994, all the hotels
under the company were transferred into the listed subsidiary company ITC Hotels Limited. ITC, through the brand Wills, sponsored
the 1996 Cricket World Cup.
• Y.C. Deveshwar took over as the company's chairman in 1996 and the corporate governance structure was re-crafted to support the
effective management of multiple businesses. ITC exited from edible oils business and financial services; sold the ITC Classic Finance
Limited to ICICI Limited and handled the Sundrop business to ConAgra Foods Limited in 1998. In the year 2000, an innovative
initiative for farmers called "e-Choupal" was started in Madhya Pradesh 2000. The same year witnessed the launch of ITC's Wills
Sport range of casual wear with its first retail outlet in New Delhi and ITC's entry into stationery products and gifting business
introducing the 'Expressions' range of greeting cards and Classmate notebooks. A wholly owned information technology subsidiary,
ITC Infotech India Limited was also started in 2000 and the ITC Bhadrachalam Paperboards Limited was merged into ITC Limited. The
name of the company was changed to "ITC Limited" omitting the dots and adapting the strategy "No stops for ITC" in 2001. An
employee stock option scheme was introduced for the first time and a web portal for the company was launched. Subsidiaries for ITC
Infotech were set up in the United Kingdom and the USA.

10. Marketing strategies
A. DISTRIBUTION NETWORK
• Huge distribution network due to its tobacco business.
• Today, ITC‟s Bingo and Sunfeast are available at nearly 1.8 million outlets whereas Parle is available at only 1.5
million outlets.
B. MARKET DIFFERENTIATION
• In Biscuits also, ITC launched differentiated products in each and every segment. For e.g. it introduced an Orange
Marie, a butterscotch cream biscuit, chilli flakes in a biscuit and even honey flavor under the Sunfeast brand.
• In March 2005, ITC Foods launched Sunfeast Pasta, a whole wheat-based product targeted at children. It was
expected to compete with products like Nestle‟ s Maggie noodles. With this strategy ITC built for itself new markets.
C. COST CONTROL
• ITC realized that they have to offer products at a price which is either equal or less than what the competitors are
offering.

11. • ITC‟s printing and packaging business provided high-quality, cost-effective, and innovative packaging.
• ITC also enjoyed cost advantages over its competitors owing to its electronic procurement system called e-Choupal.
C. EXTENSIVE ADVERTISING
• They hired the best professionals and the best ambassadors in the country to make their products famous.
• The tagline "Jab Laila ko karna tha impress to majnu ne khayi mint o fresh" has stood the test of times and is still widely
known and remembered.
• 10 to 15 spots per channel per day on youth channels such as MTV and Star World, mass Hindi channels like Zee and Star
TV, and news 19 channels. It also had around 20 spots on a variety of radio channels and advertised in most leading
national dailies.
• Top-30 cities, over 1,000 outdoor hoardings advertised the product.
• ITC spent close to Rs 100 crore on marketing.

12. History of Industry
"ITC Limited" was originally named "Income Tax Corporations" and was later renamed "Imperial Tobacco Company of India
Limited", succeeding W.D. & H.O. Wills on 24 August 1910 as a British-owned company registered in Calcutta. Since the
company was largely based on agricultural resource, it ventured into partnerships in 1911 with farmers from the southern
part of India to source leaf tobacco. Under the company's umbrella, the "Indian Leaf Tobacco Development Company Limited"
was formed in Guntur district of Andhra Pradesh in 1912. The first cigarette factory of the company was set up in 1913 at
Bangalore. nIn 1928, construction began for the company's headquarters, the 'Virginia House' at Calcutta. ITC
acquired Carreras Tobacco Company's factory at Kidder pore in 1935 to further strengthen its presence. ITC helped to set up
indigenous cigarette tissue-paper-making plant in 1946 to significantly reduce the import costs and a factory for printing and
packaging was set up at Madras in 1949. The company acquired the manufacturing business of Tobacco Manufacturers (India)
Limited and the complementary lithographic printing business of Printers (India) Limited in 1953
In 1973, ITC set up its integrated research center in Bangalore, aimed at diversification and venturing into newer businesses
with research and development. With the unfolding diversification plans, the name of the company was changed to 'I.T.C.
Limited' in 1974. The Indian shareholding grew further to 40% during this time. ITC entered into the hospitality sector with
hotel business in 1975 with the acquisition renaming of ITC Welcomgroup Hotel Chola in Madras. ITC chose the hospitality
sector for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large-scale direct
and indirect employment.

13. Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organisational capability with
opportunities in domestic and export markets. Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging,
Agri Business and Information Technology.
• Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organisational capability with
opportunities in domestic and export markets.
• Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology.
• Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality.
• Ensure that each of its businesses is world class and internationally competitive.
• Enhance the competitive power of the portfolio through synergies derived by blending the diverse skills and capabilities residing in ITC's
various businesses.
• Create distributed leadership within the organisation by nurturing talented and focused top management teams for each of the
businesses.
• Continuously strengthen and refine Corporate Governance processes and systems to catalyse the entrepreneurial energies of management
by striking the golden balance between executive freedom and the need for effective control and accountability.
AIM & PURPOSE

14. Swot Analysis

16. Conversation with Mr. Chirag Khanna
(Welcome Lead associate) ITC
Mr. Chirag Khanna who is currently working in ITC Rajputana as a ( post) In these challenging
times also he’s working and keeping his service before himself
Q. What are the working timings ?
Ans. Rotational
Q. What are the challenges faced ?
Ans. Many employs were covid positive lack of manpower and the clientele declined. Hospitality
sector is the first one to be adversely affected and will be last one to recover
Q. What are the preventative measures taken in these times?
Ans. ITC Hotels is working with medical professionals, leading certification bodies & disinfection
experts like DNV GL and Savlon to further enhance the existing hygiene & cleaning protocols,
across all hotels.
Q. Where do you see yourself in future in this industry?
Ans. We are looking forward to the vaccination drive which will help us in returning to normal
working to catchup soon with the upcoming Tourism after vaccination

18. Assembling is the creation of merchandise using work, machines, apparatuses, and compound or natural handling or detailing. It is
the substance of auxiliary area of the economy. The term may allude to a scope of human movement, from workmanship to
innovative, however it is most regularly applied to mechanical plan, in which crude materials from the essential area are changed
into completed merchandise for an enormous scope. Such merchandise might be offered to different makers for the creation of other
more mind boggling items (like airplane, home devices, furniture, athletic gear or cars), or dispersed by means of the tertiary
business to end clients and purchasers (normally through wholesalers, who thus offer to retailers, who at that point offer them to
singular clients).
Manufacturing

20. • There is an increasing demand for improved sanitation facilities such as better toilets, improved sanitary ware products, etc. as
less than two-third of the global population has access to it. There is a huge disparity in improved sanitary facilities as developed
regions have access to it, whereas only half of the population in developing and under developed regions use good sanitation
facilities. However,sanitary facilities are improving due to the increasing demand for improved sanitation facilities as well asrising
supply chain efforts from industry participants. One such key industry participants is the players in the sanitary ware market
players. Another industry participant which influences the sanitary ware market is the innovative material and composite
manufacturers. Rapid economic growth along with higher purchasing power among consumers is supporting the growth of the
overall construction market. Consumers now invest in high and premium sanitary ware products and hence players in the sanitary
ware industry are focusing more on design and technological aspects. Sanitary ware includes Automatic Dispensers, wash basins,
urinals, WC pans, shower trays, bathroom accessories, penal ware, utility sinks, and drinking fountains.
About Industry and Company

21. • The global sanitary ware market is driven by macro-economic growth factors such as rapid urbanization, growing economies, and
improved consumer purchasing power. Rising property market volume is also improving the sale of sanitary ware products across
the globe. Both new buildings as well as renovated ones are responsible for this growth factor. Another factor which is driving
volume sales in emerging and underdeveloped regions are government policies and measures undertaken to improve sanitation
facilities. However, industry players, especially manufacturers face the issue of maintaining the variable costs which ultimately
leads to increase in final price of the product. Manufacturers also face environmental challenges of raw material extraction and
their transportation. Sanitary ware industry players can benefit from the new marketing options by targeting the brand conscious
consumers especially in emerging markets. One of the key trends in emerging countries such as India with a huge middle-class
population is that people are demanding high-end premium sanitary ware products due to shift in lifestyle patterns. Another
trending factor witnessed is the growth of modern intelligent technology and innovative designs in diverse sanitary ware products.
Matt and rustic finishes are trending as consumers are moving away from shining textures in sanitary ware products. Silver nano
technology in some sanitary ware products is also yet another trending topic while choosing sanitary ware products by high end
consumers.
Drivers and Restraints

22. • About the Company:
The ongoing Pandemic “COVID-19” has caused a significant loss of lives and has disrupted the livelihood of people all over the world. Therefore, it is
the need of the hour to enhance our medical facilities. To take this challenge; “Cleanll’, a venture initiated by the promoters of Azure who were the
firsts one to bring Split AC Technology in India and are white goods manufacturers since 1999 and made several inventions in the area of Sciences &
Technology across India, has come forward to manufacture Surgical Face Masks, Touch Free Dispensers, Touch free Thermometer, room/car Sanitizing
machines, Sanitizers, and other Personal Protection Equipment (PPE). Cleanll is determined to save lives by providing preventive solutions that are
trusted and effective and to deliver world-class smart sanitation solutions with luxury designer products and advance features. We ‘salute’ our real-life
Heroes i.e., the Health care providers and the Frontline workers
• Functions:
Manufacturing, Sales Calling, Order Management, Content Management, Market Research, Social Media Marketing, Marketing Communications. Sales
Calling.
• Owner:
Mr. Gurvinder Pal Singh is the Director of the company Cleanll. They manage all the employees of the organisation. He conducts the inspection of
manufactured machines and give them green flag for further distribution of successfully working machines.
Introduction of the Company

23. Main Branch
MayaPuri, Delhi, 110064
Vision, Mission & Background
Mission
To deliver superior value to our customers, shareholders,
employees and society at large.
Vision
To be a premium company in Sanitary ware Industry.
Values
• Integrity.
• Commitment.
• Passion.
• Seamlessness.
• Speed.
Industry
Manufacturing Health Product
Launched
2020
Size of the Company
15-20 Employees

24. Competitors:
1. Oakmist
2. Euronics Enterprise
3. Krista International
4. Senority
5. Atlantis
Competitors and Products
Products Deal in Company
1. Touch Free Sanitizer / Soap Dipenser
2. Touch Free Hand Paper Towel
3. Touch Free Hot Water Dispensing Machine

26. Strength
• discount up to 20 and sometimes 25%.
• Worldwide shipping
• Indigenized Products 4
• Tie ups with Hotels, Corporates
Weakness
• Difficulty in the operations department
• Communication gap within the operations department and
the customer care team.
• Old people finds it difficult to acess through smartphone or
internet.
• Less awareness due to lack of promotion.
SWOT Analysis
Opportunity
• Huge untapped market.
• To take over, merge with, or form strategic
alliances with other startups'
• Increase in customers by providing them good
services.
• To make itself a much more customer oriented.
Threats
• Difficulty in the operations department
• Communication gap within the operations department
and the customer care team.
• Old people finds it difficult to acess through smartphone
or internet.
• Less awareness due to lack of promotion.

27. Conversation with Ms. Ishmeet Kaur Sodhi
(Business Head) Cleanll
Ms. Ishmeet Kaur who is currently working in Cleanll as Business Head In these challenging times also
she’s working and keeping his service before himself
Q. What are the working timings ?
Ans. Full time
Q. What are the challenges faced ?
Ans. Many employs were covid positive lack of manpower and the clientele declined.
Q. What are the preventative measures taken in these times?
Ans. Mostly employees are working from home. All factory helpers are thermal scanned daily and take
full precautions by wearing a mask all the time and maintaining social distancing.
Q. Are you facing any problems due to current situation in mass production because of increase in
hygiene products ?
Ans. We have fully automated machines so less problem is only faced.

28. Thankyou