3. 3
DECLARATION
I ROHAN NAIK herby declared that the summer project entitled to get information about
PRISERVE INFOTECH PVT LTD. Which is a software company submitted by me in partial
fulfillment under the guidance of MAM NISHA BHARTI of PRISERVE INFOTECH PVT LTD
COMPANY I am perusing my MBA in PADMASHREE DR. DY. PATIL UNIVESITY. This work has
not been submitted to any other university nor has been published ever before.
4. 4
ACKNOWLEDGEMENT
A compendium is never the work of one individual – more a combination of ideas, suggestion
and contribution involving many hands.
My debts are too numerous to be acknowledge individually. A large number of
individuals have contributed directly and indirectly in the completion of this project. I am
immersing thankful to MAM NISHA BHARTI of PRISERVE INFOTECH PVT LTD
It is pleasure to express MY gratitude for the assistance received from her. Hence I would
like to take this opportunity to thank her wholehearted for helping me in preparing this
project.
5. 5
TABLE
Sr no
Index
Content
Pg no
1 History 7
2 Executive Summary 8
3 Overview 11-12
4 Services 12-20
5 Board of Directors 21-24
7 Company Profile 40-42
8 Conclusion 55-56
8. 8
History
This company is dealing with designing the software. And its name is PRISERVE INFOTECH PVT
LTD. This company has presence not only in India but also outside counties such as USA, South
Korea, Middle East, and China. It has great reputation all over the world. They plan to have a
strong Knowledge Base shared across multiple Geographies, Resource & People Availability,
Process Adherence, and Competency Development with Low Cost/High Quality delivery of
Services, Projects and Products to their customers, which means they want to give good quality
services at reasonable price. They want to satisfy their customer that’s main motto.
In India the branch is in New Delhi and Navi Mumbai. Navi Mumbai branch is the new branch.
The New Delhi branch got started in the year 2005. This company is a long-term benefit that
goes well beyond mere labor cost arbitrage, helping clients achieve world-class operational
excellence and competitive advantage. This company provides services according to customer
/client’s requirements. This client can be one person or it can be a company.
MR. Rajiv Gandhi hand plays an important role for bringing IT Industry in India. He had seen the
future of India. He has vision that every Indians should get educated. And he was successful in
this. Hence India got IT industry. Now the IT sector is one of the booming sectors of the India.
9. 9
EXECUTIVE SUMMARY
Customer satisfaction holds immense importance in today’s marketing scenario and company
should try to satisfy their customers. Satisfied customer once satisfied give mouth publicity
hence the company gets reputation in the market. Looking at the It Sector the growth of It
industry is tremendous various service try to be innovative is value added service to the
customer.
The PRISERVE INFOTECH PVT LTD is a diversified company with core competence in
Information Technology and Offshore and Marine Engineering. It provides a complete range of
services by leveraging the Domain, Business & Technical Expertise and Strategic alliances with
leading technology providers.
It has current presence in United States, India, South Korea, Middle East, and China. They plan
to have a strong Knowledge Base shared across multiple Geographies, Resource & People
Availability, Process Adherence, and Competency Development with Low Cost/High Quality
delivery of Services, Projects and Products to our customers.
10. 10
PriServe delivers long-term benefits that go well beyond mere lab our cost arbitrage, helping
clients achieve world-class operational excellence and competitive advantage. They see
themselves as a 'Strategic Extension of Your Capacity' and hold ourselves accountable for the
results we commit to deliver.
CONCEPT
Priserve deals in Technology Innovation and Implementation, Expertise in Business
Transformation Outsourcing. They facilitate Strategic Alliances with Leaders in several
Technology areas and provides ample opportunities for leaders in Infrastructure, Engineering,
IT, Telecom and Back-office Solutions & Services. They ensure well-managed Services and
strong Human Resources Practices. They have the path of Opportunities for individual growth
and development through on-going training and career management with help of a Proven and
Experienced Management Team.
It provides number of services such as Information technology, Engineering, Telecom, Back
office, Delivery model and Consulting.
Priserve Engineering specializes into the Engineering process platforms, oil & gas pipelines,
refineries, petrochemical plants and other energy disciplines with more than 25 specialist
(structural process and mechanical engineers, piping engineers and CAD operators.
11. 11
In oil and gas energy sector onboard, they believe in state of art engineering process efficient
management of techniqual information and utilization of modern information technology.
Computer software or just software is a collection of computer programs and related data that
provides the instructions for telling a computer what to do and how to do it. Software refers to
one or more computer programs and data held in the storage of the computer for some
purposes. In other words, software is a set of programs, procedures, algorithms and its
documentation concerned with the operation of a data processing system. Program software
performs the function of the program it implements, either by directly providing instructions to
the computer hardware or by serving as input to another piece of software
OBJECTIVES
Achieve Customer’s Delight and partner to support for the swift Growth, Creating single
Window Solution for Business & Technology.
Mission
Their motto of “Delivering value through service” aims at delivering high quality solutions to
our clients at the lowest total cost of ownership. They work towards helping enterprises and
government setups to boost their performance and operational efficiency through the optimal
use of information technology in their business endeavors. They deliver through a combination
of techno-managerial expertise and in-depth industry knowledge. The right tools,
12. 12
methodologies, and templates to create functionally rich systems for meeting existing and
future business demands.
Vision
To acquire leveraged partnership in Relationship model and to develop business models for
Management/Ownership participation by ISV in India Unit. They also aim at contractual,
management and process commitment to IP protection. Our Strategic Focus is on leveraging
advantage of Global Delivery model, set up Captive Delivery centers for Growth and Medium
sized ISVs in India. We also aim at providing good APAC presence coupled with Servicing
capability which is an asset for Product distribution.
They also target at investing in relationship – Comprehensive offering including
participation in knowledge transition cost, bench cost for professional services and
building the right team and no surprises pricing. Our horizon should expand with faster
Ramp-up, Skilled Manpower, In-depth Domain Knowledge, Process and International
Quality standards, targeted Delivery, Technology Hub, Customer satisfaction, Value-add
services.
OVERVIEW
13. 13
They proven their ability to manage turnkey technology projects allows themes to rest assured
they'll get the results they need. Find out the benefits of turning to a trusted outside partner to
manage and complete whole projects and components of larger ones.
Their Successful Placement Process ensures client and technical professional satisfaction
throughout every phase of the engagement. Our industry expertise and capability of serving
clients means we know how to deliver what you need, when you need it. With offices in U.S.
and India, the Priserve Consulting advantage is rarely far away.
Priserve deals in Technology Innovation and Implementation, Expertise in Business
Transformation Outsourcing. We facilitate
Strategic Alliances with Leaders in several Technology areas and provides ample opportunities
for leaders in Infrastructure, Engineering, IT, Telecom and Back-office Solutions & Services. We
ensure well-managed Services and strong Human Resources Practices. We have the path of
Opportunities for individual growth and development through on-going training and career
management with help of a Proven and Experienced Management Team.
They emphasize on customer Satisfaction & Long term relationship, Strong Financial Strength,
Focused Approach & Targeted quality delivery, Proactive solution for current and future. A
Initiative of PSI business house as per customers demand, Innovative, Best-in-class IT
Consulting, solutions and services Company with diversified offerings, Global Presence in UAE
and India, More than 1000 associates, Significant experience and success in Large & Small
project execution, Fast Ram-up capability and technical scalability, Broad and evolving service
offerings, High standards of quality and processes, Premier customer base, Enduring Long Term
Relationships, Proven Business Model Supporting Onsite, Offshore, Offsite, Blended Delivery
Model, Ensure ROI to Clients.
14. 14
Services
The Priserve provides number of services such as Information Technology, Engineering,
Telecom, Back office.
IntroductiontoInformationTechnology
Priserve is leading company with core competency in IT providing efficient, optimized IT
solution. They serve their valuable customers with a diverse range of low-cost, high quality
delivery of services, projects, products and expertise in terms of application re-engineering and
re-invention in a dynamic global market across US, UK, Korea, UAE, India and China.
Theyworkin a strategicand effective mannerconsultingexpertstoimplementsinnovativebusiness
solutions andhighendtechnologyservicesprovidingmeasurableresult.Theyvalue theircustomersand
therefore have aprecise managementprocesswhichensuresthe continuousgrowthof customerand
ownmarketshare.From craftinggroundbreakingproductsordevelopingnew technologyservice
modelstovirtualizationthroughCloudandbuildingoutnetworkbackbone,theyhave the expertiseto
make a dramatic difference intheirbusinessbytranslatingbusinesstotechnologyandprocess.They
providesabroad,deepspectrumof technologyservicesandindustry-specificinsightstohelp
organizationstranslate theirstrategicbusinessagendasintoITinitiativesandsolutionsthathelpyou
derive maximumvalue fromITinvestmentsandachieve businessoutcomeswithagility, speedand
certainty
15. 15
Major Areas of IT
Application and System Integration and Turnkey Solutions
Customized Development and Packaged Implementation
IT Consulting and Resource Augmentation
Software Development
Remote Infrastructure Management
IT Consultancy Services
Application Re-engineering
Legacy Transformation
High-End Technology Support
Strategic Multi-level Training
Support and maintenance
Priserve Domain
The Priserve has domain such as Health care and Education, E-Governance/Automation,
Security &Solutions, Digitization &Automation, Media & Broadcasting, Telecom& Infra.
16. 16
Engineering
PriServe engineering is a leading offshore and marine design and engineering firm. Our
business is based on efficient management of technical information, state-of-the-art
engineering processes, and utilization of modern information technology. Priserve
engineering employs more than 35 specialists (Naval Architects, Mechanical Engineers and
Designers) in international offshore and shipbuilding projects.
Our expertise covers design of Jack-Up rigs, Semi-Submersible, Offshore Wind Turbine
Structures, Ships, FPSO, FSO and other marine Structures - from concepts, through
conversions and new-build design and engineering, up to contracting services. We have
successfully applied our design in Semi-submersible, Jack-Up Rigs and Offshore wind Turbine
Structures.
IntroductiontoTelecom
One of the major areas of Priserve is providing telecom services by developing and
implementing advanced Enterprise Mobile and Business Support applications for smart phones
and tablets on the following platforms on device side:
17. 17
Android 2.x
Symbian (S40 series or S60 Series or higher levels)
Windows 7 Mango
Meego -- Tizen
iPhone (iOS)
Black Berry
Tablets
BSP,RIL,Telephony and connectivity
App Stores
LTE,NFC
GPS,CDMA,GSM,WCDMA,HSPA
Drivers
Protocol
Media Framework
Flash Integration
Framework & Middleware
Blue Tooth
18. 18
Wi-Fi / Wimax
Mobile Consulting
Application Development
Application and Device Validation
Support Services
Mobility Services
Priserve extends strong knowledge base and work experience on Operators side and at Data
center / NoC like BSS, OSS, VAS, IP-Switching and management, Billing systems and Mediations
for Voice, Data and Video streaming. Priserve also develops various application from Board
Bring-up, Middleware, Network and Connectivity, on Air connecting to Web-Widget and
Browsers like IE, BREW, Firefox, Chrome etc., all types of applications and connectivity with new
advanced feature implementations and automating online business support and transactions.
Building and incorporating Networking apps, Emails, ERPs’ CRMs’SCM’ Warehouse and
Inventory, Sales.Strong incorporation of RFID, RIL, Wifi, BT, NFC and LTE integration to
existing and new upcoming platforms. Have development and Implemented customized
business automation to customers and operator variants. Have development various
application from Board Bring-up, Middleware, Network and Connectivity, on Air connecting
to Web-Widget and Browsers like IE, BREW, Firefox, Chrome etc., all types of applications
and connectivity with new advance feature implementations and automating online business
support and transactions.
19. 19
Building and incorporating Networking apps, Emails, ERPs’ CRMs’SCM’ Warehouse and
Inventory, Sales.
Strong incorporation of RFID, RIL, Wi-Fi, BT, NFC and LTE integration to existing and new
upcoming platforms. Have development and Implemented customized business automation
to customers and operator variants.
24X7 Managed Service
Apps Store Solution Support
Business Support
Voice & Data Support
User Level Technical and Business Supportive
Commercial Apps installation.
The Priserve App Store provides:
Branded Retail environment on the device
20. 20
Broadest device support with on-device client and Web/WAP/ Other Apps & browser
support
Device resident catalogue encourages discovery of content and purchase
Promotional sections in client for promoting new applications and services.
Integrate all services in one place - applications, services, premium SMS, web
applications and Mobile device applications etc.
Content catalogues can be easily refreshed OTA
New content areas can be added at any time and deployed over-the-air
Allows delivery of ‘teasers’ to increase data services uptake
Allows customer segmentation for data services
Non-intrusive integration with networks
Leverages and extends investment in content management and product catalogue systems –
proven to drive additional traffic to the online catalogues
DIAGRAM OF
APPLICATION STORE
22. 22
The Back Office services supported by Priserve are as follows:
System Administration and Operating System Management
Database Management
Application Server Management
Enterprise Network monitoring and management
Remote Infrastructure monitoring and management
Link Management and optimization
IT Infrastructure Services
Business Process Outsourcing
Security and control
Support at user and transactional level
KPO and RPO support
High-end Hardware support
PRISERVEINFOTECH PVT LTD
23. 23
Clients:
The preserve Infotech pvt ltd has many clients such as Reliance, Rosetta, centuriant,
headstrong, sapient, Fiserv , ness , ozone media , inter globe and etc.
The engineering clients are CIMC RAFFLES, SBM off shore, RUBICON, SAGE, Shaw, jasper,
DEEP WATER, FLOA TEC, WORLEY PERSONS and etc,
Board of Directors
The board of members of the company has an optimum mix of Executive and None Executive
directors. Which consist of three Executives and 15 Non Executive Directors.
The chairman and managing director and the number of Independent directors is determined
on the basis that such director does not have any material pecuniary relationship with
company, It promotes or it managements, which may affect the Independence of judgments of
Director.
The Board Members possess requisite skills, experience and expertise required to take
decisions which are in the best interest of the company. The Composition of the Board is as
under:
Members of the PRISERVE INFOTECH PVT LTD:
24. 24
1. Dr. AishwaryaLakshmi (president)
Dr. Aishwarya Lakshmi is an active board member and President of PriServe Consulting Inc,
USA. Apart from Strategic Planning at Global level for PriServe, she manages HR and
Administration for PriServe USA. Dr. Lakshmi earned a Ph.D. from the University of Chicago
and a Masters from Purdue University. She has published articles in the Feminist Review,
Economic and Political Weekly, and Biblio. She has followed a teaching career before joining
Priserve and continues to pursue her academic interests alongside work with them.
2. Saumen Prasad (Director – Business Development)
Saumen heads global business development and Strategic Planning at PriServe. Prior to
founding PriServe, Saumen had over 7 years of experience in IT and management consulting in
Technical and Managerial functions in India and Europe. Saumen has a B.S in Chemical
Engineering from B.I.T Sindri (India) and a Masters in International Business from Euromed-
Marseille, France.
26. 26
5. K. Kumar (Director – Finance)
Mr. K. Kumar, an Indian resident , is a graduate /ex-banker is an entrepreneur, successful
business personal and owning multiple companies in India in different business domains like
Export, Manufacturing, Trading, Construction etc. He is also actively involved in social activities
and have trusts and NGOs operating from Mumbai covering India and overseas. He has been
awarded many times from Government of India for his innovative and excellent work for
society and business. He is very well connected in Business and Corporate segment and officials
in Mumbai.
6. Umer Sheikh (Director - Gulf Business)
Mr. Umer Sheikh is a commerce graduate, an Indian Resident. He is an entrepreneur from India
as exporter and established himself in UK and Gulf. He has been associated with corporate and
Royal Family Business in Gulf and has spent his entire carrier in the same, he is also business
advisor for many organization in Gulf and in India.
So these are the people who give their hard work for their company that is PRISERVE INFOTECH
PVT LTD. And because of their effort their company has reputation all over their word. They
believe in honesty and sincerity in their service. Their main aim is to good quality services at
reasonable prices.
27. 27
Market
The term marketing may be considered as convenient meeting place where buyers and sellers
gather together for the exchange of goods and services. Market means a group of people
having unmet wants, purchasing power to make their demand effective and the will to spend
their income to fulfill those wants. Today a market is equated with total demand.
The American marketing association defines a market.’ as the aggregate demand of potential
buyers for a product or service.’
Under keen competition, a marketer wants to create or capture and retain the market i.e.
customer demand through an appropriate marketing mix offered to a target market. The
market offering .e supply must meet fully customer demands, which are unmet needs and
desires.
Marketing
Marketing is a comprehensive term and it includes all resources and set of activities necessary
to direct facilitate the flow of goods and services form the producer to consumer in the process
of distribution. Businessman regards marketing as a Management function to plan promote and
deliver products to the clients or customers. Human efforts and management constitute the
primary resources in marketing
28. 28
Marketing Mix
A Marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in
target markets.
The elements or variable that make a marketing mix are four:
1. Decisions on product or service.
2. Decisions on promotion.
3. Decisions on price.
4. Decisions on distribution.
The four ingredients are closely Intereated Under the systems approach the decision in
one area affects action in the other. Marketing mix
Decisions constitute a large part of marketing management. According to Philip Khotler
the term marketing mix is, ‘the set of controllable variables that the firm can use to
influence the buyers response.’ In the simplest manner, the basic marketing mix is the
blending of four inputs or sub mixes, which form the core of the marketing system.
Let take an examples of cakes.
The concept is simple. Think about another common mix- A cake mix. All cakes contain
milk flavor and sugar. However you can alter final cake by altering the amount of fix
elements contained in it. It is the same with the marketing mix. The offer you make to
your customer can be altered by varying the mix elements.
29. 29
Service Marketing Mix
The service marketing mix is also known as an extended marketing mix and is an integral part of
a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s
of a product marketing mix. Simply said, the service marketing mix assumes the service as a
product itself. However it adds 3 more P’s which are required for optimum service delivery. This
company is a software making company and provides services to the customers. There is word
of mouth publicity. If on clients or customers like their services then he will advertise to other
people so the company doesn’t need to give advertise. By with the help of mouth publicity the
company getting goodwill and reputation.
7ps of MARKETING MIX
30. 30
The product marketing mix consists of the 4 P’s which are Product, Pricing, Promotions and
Placement. These are discussed in my article on product marketing mix – the 4 P’s.
The extended service marketing mix places 3 further P’s which include People, Process and
Physical evidence. All of these factors are necessary for optimum service delivery. Let us discuss
the same in further detail. This company is an IT software company and providing service to
their clients.
1. Product
Its decision refers to decisions on product variety, quality, design, features, brand image,
packaging, sizes, services, warranties and returns. The product in service marketing mix is
intangible in nature. Like physical products such as soap or a detergent, service products cannot
be measured. Tourism industry or the education industry can be an excellent example. At the
same time service products are heterogeneous, perishable and cannot be owned. The service
product thus has to be designed with care. Generally service blue printing is done to define the
service product. For example – a restaurant blue print will be prepared before establishing a
restaurant business. This service blue print defines exactly how the product (in this case the
restaurant) is going to be. In this company they provide service to their clients. It can be
individual or in group. There is a language such as “c++, .net. Java” are there depends on the
requirements of their clients
2. Price
The decision refers to decisions on product list price, discounts, allowances, payment period
and credit term available.
31. 31
Pricing in case of services is rather more difficult than in case of products. If you were a
restaurant owner, you can price people only for the food you are serving. But then who will pay
for the nice ambience you have built up for your customers? Who will pay for the band you
have for music? Thus these elements have to be taken into consideration while costing.
Generally service pricing involves taking into consideration labor, material cost and overhead
costs. By adding a profit mark up you get your final service pricing. You can also read about
pricing strategies.
3. Place
The decision refers to decision on channels, coverage, assortments, locations, inventory and
transport of the market offering.
Place in case of services determine where is the service product going to be located. The best
place to open up a petrol pump is on the highway or in the city. A place where there is
minimum traffic is a wrong location to start a petrol pump. Similarly a software company will be
better placed in a business hub with a lot of companies nearby rather than being placed in a
town or rural area.
4. Promotion
The decisions refer to decisions on the product advertising, sales promotions, sales force,
public relation, direct marketing.
Promotions have become a critical factor in the service marketing mix. Services are easy to be
duplicated and hence it is generally the brand which sets a service apart from its counterpart.
You will find a lot of banks and telecom companies promoting themselves rigorously. Why is
that? It is because competition in this service sector is generally high and promotions is
32. 32
necessary to survive. Thus banks, IT companies, and dotcoms place themselves above the rest
by advertising or promotions.
5. People
People is one of the elements of service marketing mix. People define a service. If you have an
IT company, your software engineers define you. If you have a restaurant, your chef and service
staff defines you. If you are into banking, employees in your branch and their behavior towards
customers defines you. In case of service marketing, people can make or break an organization.
Thus many companies nowadays are involved into specially getting their staff trained in
interpersonal skills and customer service with a focus towards customer satisfaction. In fact
many companies have to undergo accreditation to show that their staff is better than the rest.
Definitely a USP in case of services.
6. Process
Service process is the way in which a service is delivered to the end customer. Lets take the
example of two very good companies – Mcdonalds and Fedex. Both the companies thrive on
their quick service and the reason they can do that is their confidence on their processes. On
top of it, the demand of these services is such that they have to deliver optimally without a loss
in quality. Thus the process of a service company in delivering its product is of utmost
importance. It is also a critical component in the service blueprint, wherein before establishing
the service, the company defines exactly what should be the process of the service product
reaching the end customer.
7. Physical Evidence
33. 33
The last element in the service marketing mix is a very important element. As said before,
services are intangible in nature. However, to create a better customer experience tangible
elements are also delivered with the service. Take an example of a restaurant which has only
chairs and tables and good food, or a restaurant which has ambient lighting, nice music along
with good seating arrangement and this also serves good food. Which one will you prefer? The
one with the nice ambience. That’s physical evidence. Several times, physical evidence is used
as a differentiator in service marketing. Imagine a private hospital and a government hospital. A
private hospital will have plush offices and well dressed staff. Same cannot be said for a
government hospital. Thus physical evidence acts as a differentiator.
This is the service marketing mix (7p) which is also known as the extended marketing mix.
Market planning
A marketing plan lays downs in writing the marketing objectives, programs and policies to be
adopted to achieve the set marketing objectives. Even before an Integrated marketing plan is
prepared the company shall prepare functional plan for each component of marketing mix. To
have sound marketing plan, every operation is to be examined and the problems are to be
identified. The overall marketing plan should be linked to the distribution channel of the
company has effective marketing operations.
The marketing planning covers the preparation of functional plans, Integrated of this pan and
the preparation of master marketing plan to serve the objective the organization. Marketing
planning is bound to get better hold environmental factor.
34. 34
Marketing Research
Marketing research is a systematic gathering, recording and analyzing of the data about
problems connected to the marketing of goods and services. I.e. problems relating to product,
price, promotion and distribution of the 4ps of marketing mix.
Marketing research is concerned with all those factors, which have a direct impact upon the
marketing of product and services. Marketing research has grown along with the expanded role
of marketing as the focus for the business decision making.
Need of marketing research
Marketing research is conducted for different purposes. They are:
1. To estimate the potential market for a new product.
2. To know the reaction of a consumers to a product already existing in the market.
3. To find out general marketing condition and tendencies.
4. To know the types of consumers buying and their buying motives.
5. To know the reaction of failure of a product already in the market.
35. 35
6. To assess the strength and weakness of competitors
Software Model Checking
Software model checking is the algorithmic analysis of programs to prove properties of their
executions.
It traces its roots to logic and theorem providing; both to provide the conceptual frame work in
which to formalize the fundamental questions and to provide algorithmic procedures for the
analysis of logical questions. The undecidability theorem. Ruled out the the possibility of the
sound and complete algorithmic solutions for any sufficient powerful programming model, and
even under restrictions (such as finite states spaces), the correctness problems remained
computationally intractable. However, just because a problem is hard does not mean it never
appears in practice.
As the complexity of software systems grew, so did the need for some reasoning Mechanism
about correct behavior. (While we focus here on analyzing the behavior ofProgram relative to
given correctness specifications, the development of specification mechanism happened in
parallel, in parallel.)
Initially, the focus of program verification research was on manual reasoning, and the
development of axiomatic semantics and logics for reasoning about programs provided a
36. 36
means to Treat programs as logical objects [Floyd 1967; Hoare 1969; Dijkstra 1976; Apt and
Older 1991].
As the size of software systems grew, the burden of providing entire manual proofs became
too cumbersome, and brought into questions whether long and laborious proofs of
correctness could themselves be trusted [Millo et al. 1979].
This marked a trend toward automating the more mundane parts, leaving the human parts,
leaving the human To provide guidance to an automatic tool (for example, through loop
invariants and function.
Pre- and post-conditions [Dijkstra 1976]). This trend has continued since: the goal of software
model checking research is to expand the scope of Automated techniques for program, both in
the scale of programs handled and in the richness of properties that can be checked, reducing
the burden on the expert human programmer. More recently, software model checking has
been influenced by three parallel but somewhat distinct Developments.
First, development of program logics and associated decision procedures [Nelson 1981; Nelson
and Open 1980; Shostak 1984] provided a framework and basic algorithmic Tools to reason
about infinite state spaces . Second, automatic model checking techniques [Clarke and Emerson
1981; Queille and Sifakis 1981; Verdi and Wolper 1994] for temporal logics [Pnueli 1977;
Emerson 1990] provided basic algorithmic tools for state-space exploration. Third, compiler
analysis, formalized by abstract interpretation provided connections between the logical world
of infinite state spaces and the algorithmic world of finite infinite state spaces and the
algorithmic representations.
WRITING GOOD SOFTWARERESEARCH PAPER
37. 37
ABSTRACT
Software engineering researchers solves the problems of different kinds. To do so they produce
several different kinds of result, and they should develop appropriate evidence to validate
these results. They often report their research in conference papers. I analyzed the abstract of
research papers submitted and in order to identify the types of research reported in the
submitted and accepted papers, and I observe the program
Committee discussions about which paper to accept. This report presents the research
paradigms committee and statistics on success rates. This inform should help researcher design
better research project and write papers that present their result to best advantages.
KEYWORDS
Research design, Research paradigms , validation, software profession and techniqual writing.
So these are the keywords.
INTRODUCTION
In software research engineer paper are customary vehicles for reporting result to the research
community. In the research paper the author explained to an interested reader what he or she
accomplished, and how author accomplished it, and why the reader should care. A good
research paper should answer the number of questions
38. 38
2.1 Definitionof Research
The word "research" is used to describe a number of similar and often overlapping activities
involving a search for information. For example, each of the following activities involves such a
search; but the differences are significant and worth examining.
Such as fallows
What precisely where your contributions?
What questions did you answer?
Why should the reader care?
What is your new result?
How is your result different from any better than prior work.
QUESTIONS AND ANSWERS OF REASEARCH PAPER OF SOFTWARE
1. What precisely was your contribution?
39. 39
Before report what did you explain what problem did you set out to answer and why this is
important
2. What kinds of questions dosoftware engineers investigate?
Generally speaking software engineers researcher seek better way develop and evaluate
software. Development include all systematic activities that involves creating and modifying
the software.
3.Why should reader shouldbelieve inyour result?
Show evidence that your result is valid that it actually helps to solve the problem you set out
to solve.
4. What kindof result dosoftware engineers produce?
The tangible contribution of soft ware engineering research may be procedures or techniques
for development or analysis they may be models
That generalize from specific examples, or they may be specific tools or solutions, or result
about particular systems.
40. 40
5.What is your new result?
Explain precisely what you have contributed to the store of software Engineering knowledge
and how this is useful behind your own project.
Consumer Behavior
The Term consumer behavior can be defined as “the behavior that the consumer display in
searching for, purchasing, using and evaluating products, services and ideas, which they expect
will satisfy their needs.’ The study of consumer behavior enables marketers to understand and
predict consumer behavior in the market place. It also promotes understanding of the role that
consumption plays in the lives of individuals.
Consumer behavior refers to all psychological social and physical behavior potential consumers
as they became aware of, evaluate, purchase and consume and tell others about product and
services. It is the pattern of response of buyers to marketing offer of firm. It refers to the
process as how consumers make their purchase decisions. It is concerned with what, why, how
much, when and from whom buyers make their purchases of goods and services.
Market Segmentation
This prIserve InfoTech pvt ltd is giving service according to their customer requirements. Like
there can be one person or a company. Their main objective is helping their clients. In this
company they also design the ship. They provide service to Information technology,
Engineering Telecom, Back office.
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Their mission is to give best service at reasonable price. They have branch not only in India, but
also in United States, Middle-East, and South-Korea. Priserve has good reputation all over the
world.
Why the PRISERVEIS NEEDED?
Meeting the Recruiting Challengeswithfast Ramp-ups
They understand the importance of providing flexible, short-term, as well as permanent
long-term solutions. Priserve specializes in providing high-level and ON-DEMAND
candidates for technical and professional positions to its Clients at onsite and also at
offshore.
Interface of Client And Candidates
Their mission is to make them successful through having the best possible key managers
and keeps the search focused on their needs; they reinforce the value of their services
by proactively facilitating the recruitment process throughout its full lifecycle from first
to last call.
Leadership Consulting
A successfully completed search is only the beginning. In order to succeed in today’s
competitive business environment, companies must aggressively manage their talent to
ensure the right people are in the right place at the right time. Their Leadership
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consulting help clients manage their leadership assets beyond the acquisition of talent
through an entire recruiting cycle.
Cost Efficiency
Their service is reasonable and competitive. Considering the results of having the right
person on the right job, their services are definitely cost efficient. Their commitment to
excellence can ensure the broadest possible range of qualified candidates. They assist
their client by partially evaluating internal as well as external candidates to ensure
that the best person walks inside the gate.
Strategy andImplementationSummary
Priserve believes in quality. They give good quality service to their clients at reasonable prices.
Priserve offer rich experience in developing enterprise applications solution to their clients
worldwide. Their consultants design, deploy, and operate these products, Construct custom
solution and building and manage business intelligence and strategic enterprise management
solutions around enterprise applications. Their consultants efficiently migrate, maintain, and
integrate globally distributed Enterprise Applications across your business - round the clock and
round the year.
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COMPANY PROFILE
This PRISERVE ltd Company known for designing the software. Their main objectives are to
provide good quality services at reasonable prices. It is a diversified company with core
competencies in Information Technology and Offshore and Marine Engineering. It provides a
complete range of services by leveraging the Domain, Business & Technical Expertise and
Strategic alliances with leading technology providers. It provides a complete range of services
by leveraging the Domain, Business & Technical Expertise and Strategic alliances with leading
technology providers.
Priserve has headquarters in US and focal points in each of the Regional Offices, working
together, exchanging information, coordinating and implementing activities and planning for
the future across the globe.
It has current presence in United States, India, South Korea, Middle East, and China. They plan
to have a strong Knowledge Base shared across multiple Geographies, Resource & People
Availability, Process Adherence, Competency Development with Low Cost/High Quality delivery
of Services, Projects and Products to our customers. Their motto of “Delivering value through
service” aims at delivering high quality solutions to our clients at the lowest total cost of
ownership. They work towards helping enterprises and government setups to boost their
performance and operational efficiency through the optimal use of information technology in
their business endeavors. They deliver through a combination of techno-managerial expertise
and in-depth industry knowledge. The right tools, methodologies, and templates to create
functionally rich systems for meeting existing and future business demands.
Preserve delivers long-term benefits that go well beyond mere labor cost arbitrage, helping
clients achieve world-class operational excellence and competitive advantage. They see
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themselves as a 'Strategic Extension of Your Capacity' and hold ourselves accountable for the
results we commit to deliver.
Their main objective is creating single Window Solution for Business & Technology.
They emphasize on customer Satisfaction & Long term relationship, Strong Financial Strength,
Focused Approach & Targeted quality delivery, Proactive solution for current and future. A
Initiative of PSI business house as per customers demand, Innovative, Best-in-class IT
Consulting, solutions and services Company with diversified offerings, Global Presence in UAE
And India, More than 1000 associates, Significant experience and success in Large & Small
project execution, Fast Ram-up capability and technical scalability, Broad and evolving service
offerings, High standards of quality and processes, Premier customer base, Enduring Long Term
Relationships, Proven Business Model Supporting Onsite, Offshore, Offsite, Blended Delivery
Model, Ensure ROI to Clients.
This company has two branch one in Delhi and other in navi Mumbai. The company which is in
navi Mumbai is very new. It is a new branch which took only 6-7 months.
Global Team Structure
PRISERVE has headquarters in US and focal points in each of the Regional Offices, working
together, exchanging information, coordinating and implementing activities and planning for
the future across the globe.
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Conti………..
The Global team structure consists of a Global Program Officer who supervises all the Local
Program Officers who are situated across different Local Program Offices in different
continents. Each Local Program Officer would delegate the project to the Program or Project
Manger. The Program or Project Manager would co-ordinate with his team of Software
Requirements Engineer, Configuration Manager, Software Architect, Quality Assurance
Engineer, Software Development Team Leader, Software Integration Team Leader, Software
Test Team Leader.
The Quality Assurance Engineer would then report to the Quality Manager who would in turn
report to the Global Quality Manager. The Software Development Team Leader would manage
his team of Software Developer Engineers. The Software Integration Team Leader would
manage his team of Software Software Integration. The Software Test Team Leader would
manage his team of Software Test Team Engineers
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Project management
It isthe discipline of planning,organizing,securing,andmanaging resources to achieve specific goals. A
projectisa temporaryendeavorwithadefinedbeginningandend(usually time-constrained, and often
constrained by funding or deliverables), undertaken to meet unique goals and objectives, typically to
bringabout beneficial change oraddedvalue.The temporary nature of projects stands in contrast with
business as usual (or operations), which are repetitive, permanent, or semi-permanent functional
activities to produce products or services.
In practice, the management of these two systems is often quite different, and as such requires
the development of distinct technical skills and management strategies.
The primary challenge of project management is to achieve all of the project goals and
objectives while honoring the preconceived constraints. Typical constraints are scope, time, and
budget. The secondary—and more ambitious—challenge is to optimize the allocation of
necessary inputs and integrate them to meet pre-defined objectives.
Their main objectives in project management is the subordinates have to give result within
proper span of time and it makes works faster and give result. Time plays a very crucial role in
project management.
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Major Projects
1. IT PROJECTS
2. ENGINEERING PROJECTS
1. IT PROJECTS
1.Smartphoneon mobile platform using U8500 chip
Project:
The project is to develop software for Smartphone on mobile platform using U8500 chip which
consists of dual core Cortex –A9 CPU for Application processor and dual ARM-Cortex-R4 CPU for
Nokia wireless modem software. This chip also consists of Smart Audio accelerator for decoding
and encoding of various audio formats, Smart video accelerator for decoding and encoding of
various formats such as (H.264,Mpeg4 SP/SH,Jpeg ,WMV) etc, Multi channel display controller
which supports(DSI/DPI/DSI/HDMI),B2R2(2-D blitter engine),MALI(3-D gfx GPU from ARM)
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Debugger: Lauterbach
Kernel: Linux 2.6.29/2.6.34
Framework: Android,QT/X11
Shared Memory IPC driver for Host-modem driver interface (Nokia Wireless Modem) Involved
in the design and development of shared memory IPC driver for host-modem communication
interface.
1. Reducing the interrupt overhead for the protocol communication.
2. Reusing the memory used by modem .
Power management:-
MCDE driver:
B2R2 driver:
1. Proposed shared memory mechanism for graphics performance optimization in QT/X11.
Benchmarking of Mali performance on U8500
2 platforms
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Wi-Fi basedMobile Device SystemECUhaving two-way wireless
communicationwiththe Control Server
Project:
Wi-Fi based Mobile Device System is ECU has two-way wireless communication with the
Control
Server, which means no expensive cabling, is necessary to install the system. Depending on the
system configuration, the communication will be via Wi-Fi, RIL.
The INNGAUGE system’s multiple input capabilities provide the ability to gather and relay any
data necessary to make sound energy management decisions. For example occupancy can be
monitored with motion sensors and the system can be capable of communicating with
compatible digital thermostats. The INNGAUGE system can be configured via the built in
software in the Control Server using browser-based screens for data entry. When the systemis
configured, each managed load is labeled with its location and what appliance etc. it is
managing. System users can also be set up with levels of authority so that ability to modify the
system is restricted.
The INNGAUGE software stores historical data and useful reports are presented to analyze
costs and data to make better management decisions. The data can be exported in a universally
compatible format for analysis in third party software such as accounting systems. System users
can relay commands back to the ECU to reduce energy consumption. For example a room air
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conditioner can be switched off because the room is vacant. The INNGAUGE software has been
developed to allow system users to create a highly customized systemto fit their particular
circumstances and need for automation.
Platform: Linux, UCLinux, Lintronix MatchPort (802.11 b/g)
Scope: Middleware Development, Kernel-Drivers Development and Board Bring Up (BSP)
(Lintronix MatchPort (802.11 b/g)
Mobile Eye
Project:
It’s an embedded systemapplication through which user can look into his house from a remote
location using his WAP cell-phone. This product is designed on four layer module suite, MMI
layer, Logical Layer, Mobile Eye Engine and WAP Server. The Mobile – Eye Engine creates WML
(Wireless Markup Language) pages while capturing images through Web-Cam and converting it
into different image formats (bitmap, JPEG, gif). WAP-Phones can display images on their
screens. It can transmit the image and can decide the time of permanence of the image on the
screen. If the time between images is sufficiently low, it may have a cinema effect.
Platform: Windows
Environment: C
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Boot loader Development for Firmware upgrade of modular UPS
Project:
Boot loader Development for Firmware upgrade of modular UPS
USB Boot loader
Description: The scope is towards porting and re-engineering activities of a USB boot loader
that is developed for field upgradability of UPS firmware.
1. Porting of USB Boot loader from STR7 to STR9 platform
2. Timer ISR for handling USB timeouts, boot bank SW Remapping & switch routines
3. This boot loader makes use of USB library supplied by ST
4. Used the startup code from ST, modified it to change boot sequence from Bank1
5. Created functions in Kernel download module for driving flash
Tools:RIDE7, Resonance RLink debugger, STR912FAW46 Platform. This is the scope that
towards porting and re-engineering activities of a USB boot loader that is how it is developed.
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CAN OpenBoot loader
Description: The scope is towards porting and re-engineering and involved customization of
the Boot loader to STR9 platform existing on STR7 in an older product.
Porting of CAN Open Boot loader from STR7 to STR9 platform
Boot bank SW Remapping & switch routines
Customization of the CAN open boot loader from PORT in the area of SDO
upload/download
2. ENGINEERING PROJECTS
Major Projects Undertaken:
Up gradation of cable Laying vessel intoMulti support Vessel
The basic design and the subsequent detail engineering for the up gradation of the vessel was
done by PriServe engineering, which includes the design for the creation of Moon pool,
installation of a well intervention platform with skidding system and installation of a crane on
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the main deck. The major tasks included stability Analysis, motion Analysis, Global and Local
Analysis of the vessel and preparation of structural drawings for Class approval and the detail
Engineering for the fabrication support. We are also positioned to provide onsite yard support
for the same.
Designof a 3 Column Semi-Submersible
Priserve engineering has developed a unique concept of a 3 Column semi-submersible, which
will be used as Floating production and storage unit. We have developed the design from
concept level to basic level design. The main work involves the preparation of technical
specification, General Arrangement, structural drawings for pontoon, column and deck box,
stability analysis, Motion Analysis, Fatigue Analysis, Helideck design and analysis, Crane
Pedestal design and analysis, Fairlead Support structures etc. On a turnkey basis, at PriServe,
we are doing the detail engineering of the rig and would be providing the onsite fabrication
support to the yard too.
Designof Jack-up Barge for Offshore and Wind Turbine Installation
PriServe engineering is developing a novel design of a floating barge to support the
installation of offshore wind energy turbines. It is a jack-up barge, which carries the high
capacity (5 MW) wind turbines and installs the turbines through self propelled skidding rail
system on the offshore jacket.
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On a turnkey basis PriServe has to do the detail engineering as well as to provide fabrication
support too to the yard.
With the successful design of the offshore wind turbine installation barge, PriServe is to
harness the huge potentiality of offshore wind energy. As an offshore engineering company, we
are trying to rope in the turbine companies to begin the era of offshore wind energy
particularly in India.
Designof a unique Fake Leg
PriServe engineering is working on a unique concept of a fake leg, which would work as
temporary support for the jack-up Rig. This will be used for the repair of the spudcan and
saves the dry-docking charges of the jack-up rigs when it comes to shipyard for repair work.
Load Out Engineering
PriServe Engineering has been working to provide engineering support for the load out of a
newly built Jack Up.
Concept Designof a Single Caisson(ICEClass) Drill Rig
PriServe is working on the basic as well as the detail engineering for the conversion of slot type
JU to cantilever type JU.
Concept Designof GreenBarge (Patent Pending) for Offshore wind
transportationandInstallation
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This would be available for licensing globally in few months time. This is the concept
that is design of green barge for offshore wind transportation and installation.
Feasibility Study of Pipe Laying Vessel for SouthAsiaGas EnterpriseLtd,
the consortiumresponsibletobuildthe US$ 3 BillionIndia-Omangas
pipeline.
This will most probably result in the basic design and detailed engineering of the entire vessel
in few months time . In this they go through with detail and evaluate the thing. So this is how it
is done.
Raw Water Tower (RWT) for Jack-UP ABAN-V(ABS class vessel)
PriServe Engineering has been contracted to do the Design & Analysis of RWT as per the
Design conditions supplied by ABAN. The RWT is analyzed for structural weight and
environmental Wind & Wave loads. Different load cases & combinations are evaluated for the
structural design. SACS is used for structural analysis and code checking. The preserve is a
software company which is very diversified and globally famous all over the world. It has
presence not only in India but also in overseas such as USA, MIDDLE EAST, SOUTH
KORIA and etc.
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Web Plan Summary
PRISERVE INFOTECH LTD develops a website that will be used as both a marketing and sales
tool. On the site interested parties can receive more information regarding the company and the
current product list. Once the beta version of the software is ready interested customers can
download a trial version of the software for their evaluation. The website will also provide
people with company contact information to allow them to ask any questions that they may have.
Online sales will be contracted to one of the third party Internet sales businesses, such as Yahoo!
Shopping. The site will provide customers with a download only purchase option
Website Marketing Strategy
The website will be marketed using simple yet effective means. The first method is inclusion of
the URL address in all promotional activities. This will be especially important because it will
allow all interested parties to view screen shots of the software and download a trial version of
the product. The second marketing tool for the website will be comprehension search engine
submission. This will be accomplished when an interested party searches on "autism software"
or some other set of keywords. The search engine will then list a number of "hits" that
correspond to the search terms.
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CONCLUSION
The PRISERVE is a diversified company with core competence in Information Technology and
Offshore and Marine Engineering. This company name is PRISERVE INFOTECH PVT LTD.
Customer satisfaction holds immense importance in today’s marketing scenario and company
should try to satisfy their customers. Satisfied customer once satisfied give mouth publicity
hence the company gets reputation in the market. Looking at the It Sector the growth of It
industry is tremendous various service try to be innovative is value added service to the
customer.
PRISERVE has headquarters in US and focal points in each of the Regional Offices, working
together, exchanging information, coordinating and implementing activities and planning for
the future across the globe.
This company is a long-term benefit that goes well beyond mere labor cost arbitrage, helping
clients achieve world-class operational excellence and competitive advantage. This company
provides services according to customer /clients requirements. These clients can be one person
or it can be a company.
They emphasize on customer Satisfaction & Long term relationship, Strong Financial Strength,
Focused Approach & Targeted quality delivery, Proactive solution for current and future.
A Initiative of business house as per customers demand, Innovative, Best-in-class IT Consulting,
solutions and services Company with diversified offerings, Global Presence in UAE and India,
More than 1000 associates, Significant experience and success in Large & Small project
execution, Fast Ram-up capability and technical scalability, Broad and evolving service offerings,
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High standards of quality and processes, Premier customer base, Enduring Long Term
Relationships, Proven Business Model Supporting Onsite, Offshore, Offsite, Blended Delivery
Model, Ensure ROI to Clients.
The main objectives of PRISERVE Company are to create goodwill in the market. They want to
make customer satisfaction and make software to the world. They want to help them.
Thus PRISERVE INFOTECH PVT LTD is one of the leading software in the market. Their main aim
is to provide good quality services at reasonable price.
