Impact on sales by Advertising & marketing Strategies in Mahindra logistics
Summer training project report 1
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3. 2-relationship management is very poor of the employees of the R&DOpportunity;<br /> 1-potential in the Print media.<br /> <br /> 2- very big market and the competitor is very less. <br />Threats;<br />1-existing competitors<br />2-me too brands like MID.<br /> FINDINGS AND RECOMMENDATION:<br /> Findings:<br />By the analysis and interaction with the corporate world from midc and non-midc areas I found that people are more excited to find this kind of tie-up with the midc and r&d in the field of directory. But only 50% people from these industries knows about this kind of collaboration. Therefore the result that those people who know and those who don’t know they gives a positive response about this. <br />Because no other directory companies have this kind of advantage means the tie up with MIDC.So the companies has a first mover advantage. The data show that maximum users are satisfied with the response of the other companies.<br />It is notable that some of the users are dissatisfied with the response of the other corporate companies. A majority of the users find the services good while some find them at average.<br />The most of the users are satisfied with this directory.<br />Over all response from the corporate sector is satisfied.<br />Over all mind-set of the customer is positive with MIDC and R&D.<br /> Recommendations:<br />1. MIDC and R&D needs to improve awareness of the customer in relation. Some customer has no information about MIDC and R&D which is very useful for him. <br />2. Another problem with the customer is he thinks that it is costly which must be erasing from his mind. <br />5. Regular visit of employee from midc and non-midc areas is much needed for familiar with these people.<br />6. Create more and more brand awareness.<br />7. Also catch our old customer those who are not satisfy from the directory.<br /> Suggestions<br />1) Company should improve the Advertisement of R&D in MIDC and non-MIDC areas. <br />2) During interaction with the people we must show the other regions directory free of cost to this people.<br />3) Take extra concentration on showing the directory to this people.<br />5) Regular visit is must require to the old customer. <br /> 6) Send regular mail to these people who are related to MIDC and NON-MIDC areas.<br /> <br /> <br /> Conclusion<br />In summer internship program (SIP), I met more than 300 managers, proprietors, and decision makers of the different-different companies of MIDC and NON-MIDC areas of the companies.<br />I increased my corporate interaction in these two months, which helps my personality to improve in the front of the business leader.<br />I learned there how companies manage the things and how they remove the optimum result from the minimum resource. I also learned there how much pressure on the employees to complete their target within the time limit. <br />