Online Business; What is E-commerce; What are the points to be considered while starting online business?

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Sell Your Product Online in
Nepal (Nepalese Context)

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How Collaboration has been done?
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Table of Contents
1. Introduction to E-commerce
2. E-commerce in Nepal
3. Sell Your Product online in Nepal
I. Availability of Offline Store
II. Completely new Online Start up
III.Going Online on the Internet
IV.Strategies to sell product online in Nepal
4. Conclusion
5. Bibliography

E C O M E RCM E-E C O M E RCM E
Electronic commerce is the trading or facilitation of
trading in products or services using computer
networks, such as the Internet.
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E C O M E RCM E-E C O M E RCM E
• E-commerce is the buying and selling of goods and services,
or the transmitting of funds or data, over an electronic
network;
• business transactions occur either business-to-business,
business-to-consumer, consumer-to-consumer or consumer-
to-business.
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E-Commerce in Nepal
• Nepal has been experiencing
the need for online retail
stores,
• Growing use of Internet,
• More Specifically, the Growing Ecommerce Trend
in Neighboring Nation, INDIA.
• Extreme predilection for FlipKart.com in India
with more than 45 million registered customers.
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• Nepal has gone in for easy digitalization,
• Use of fiber optic cable has propelled Nepal to a
digitally managed nation.
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E-Commerce in Nepal
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• Online business transaction is growing in Nepal,
but not in burgeoning state,
• 80% of the online business in Nepal is based on
cash on delivery system,
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E-Commerce in Nepal
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Website Alexa Rank
Kaymu.com 58,550
HamroBazaar.com 48,472
Nepbay.com 72,892
Gogazaab.com
Bussewa.com 1,114,696
HamroBus.com
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Alexa Rank of E-commerce websites of Nepal
E-Commerce in Nepal
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SELL PRODUCT OLNINE IN
NEPAL
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Sell Your Product Online in Nepal
Availability of offline
store
Completely new Online
Start up
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Availability of offline store
1. Offline stores attracts more
customers in Nepalese
context.
2. Easy to retain previous
customers while going online.
3. Better promotion of product
4. Customer care with easy
return practice
5. Physical plus virtual store
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Completely new Online Start up
• The main focus is on Starting a completely new
online store.
• The new online start up in Nepal is challenging task,
but there are ample opportunities due to meagre
competition.
• The ecommerce business is growing in Nepal, but not
achieving the true essence of ECOMMERCE.
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Completely new Online Start up
• Growing trend of Ecommerce in Nepal, but severe
difficulty in payment system: Cash on Delivery is
prevalent
• Completely new online start up must gear up its sales
through promotion in social networking sites, better
proximity with customers, and customer convenient
payment system.
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Going Online on the Internet
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How significant it is to go on the Internet?

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How Does Nature of Product affect our online business?
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• Nature of product being sold determines how
successful our online business would be.
• Product might be fast moving or slow
moving
• Heavy or Fragile or Light products
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• Nature of product being sold determines
how successful our online will be.
• Unique Product or Top Product
• Low Priced or High Priced
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• Online business in Nepal is
analogous to online business in other
countries in the world.
• Ecommerce uses similar standard all
across the world; the standardization used by
Amazon.com or Alibaba.com or ebay.com is similar;
• Nepalese ecommerce website also be based on same
standardization.
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Strategies to Sell Product
Online in Nepal
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Strategies to Sell Product Online in Nepal
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Some major Strategies to sell
product online in Nepal are:
1. Superior Website Designing
2. Creating a blog
3. Building an email list
4. Simple delivery system
5. Simple shopping cart system
6. Virtual store in established sites
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Some major Strategies to sell
product online in Nepal are:
7. Paying Attention on stats
8. Experiment with AdWords
9. Customer care
10.Knowing the target audience
11.Social Media Integration
12.Product Price Comparison Dashboard

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1. Superior Website Designing
• First impressions are everything,
first impressions rely heavily on
web design.
• Website compatible with mobile
devices,
• Internet Retailer recently reported that 55% of all online
shopping occurred via mobile devices in June 2013
compared with just 45% from desktops and laptops.
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2. Creating a blog
• Blogs helps in unlimited content
marketing,
• The free valuable content build
will create trust in brand and keep
people informed.
• Blogging also gives something to
share on social media and helps in
ranking in search engines.
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3. Building an email list
• Building up an email list for
marketing purposes is absolutely
essential.
• 60% of marketers polled found that
email marketing produced an ROI
for their company.
• Having a list of emails helps us to deliver information,
products, and content into their personal mailboxes.
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4. Simple Delivery and Payment
System
• Payment system matters a lot,
• Customers buy twice if the payment
and delivery system is better,
• Online payment has not flourished in Nepal (also in India;
60% of FlipKart sales is based on cash on delivery)
• Free delivery is more applicable in initial phases,
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5. Simple shopping cart system
• The more pages and clicks between
clicking “add to cart” and
completing payment, the more
opportunities people will have to
abandon their cart.
• It is more appropriate to use one click technology,
• The less click, the less time consumption and more
customer retention,
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6. Virtual Store in established
sites
• There is less visitors in newly
established website,
• To attract visitors, we must create
our virtual store in established sites,
• In US, Amazon is the best website, Nepal muncha.com,
nepbay.com can be used as virtual platform
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7. Paying attention on stats
• The behavior of every website
visitor from entry to exit helps to
understand what product should be
sold or shouldn’t.
• The website stats (or analytics) will show what the
customers are doing on the site, including which web pages
they enter, the time they spend on particular pages, and the
route they take to leave your site.
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8. Experiment with AdWords
• AdWords is Google’s hugely
popular pay-per-click advertising
network that allows online retailers
to place advertisements on nearly
every Google search results page,
YouTube video, and partner
website.
• The beauty of AdWords lies in its
speed and massive reach.
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9. Customer Care
• Customers are the key drivers of E-
commerce,
• Turning your existing customers
into long-term repeat customers can
be the most efficient way to grow
your business
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10.Knowing target audience
• Who are our target audience is the
most important question.
• What, when, where, and Whom to
focus and how to represent oneself
in the market.
• Muncha.com basically is targeted towards people living in
abroad.
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11.Social Media Integration
• Facebook is still the power house,
• Facebook ads are also important.
Much like with AdWords, we can
create targeted campaigns to attract
Likes, make sales, and promote our
brand.
• Facebook, Twitter, Pinterest are the major social media
Platforms.
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12.Product price comparison
• Product price comparison might
be the best tools that enhances
customer loyalty,
• Popular engines include The Find,
Google Shopping, Nextag, and a
range of others, all with thousands
of products and stores being
simultaneously compared.
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Some other strategies for selling
products online in Nepal are:
1. Tracking System (Track Your Order)
2. Customer Review
3. Short webpage loading time
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CONCLUSION
1. E-commerce in Nepal is in developing phase.
2. There are ample hurdles in the way ahead; but one who can
turn the stumbling block into a stepping stone, stands out of
the crowd.
3. Customers are the real king; and Satisfied Customers are the
peculiar assets that never depreciates,

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CONCLUSION

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BIBLIOGRAPHY
1. http://www.forbes.com/sites/allbusiness/2014/09/26/which-e-commerce-platform-
is-the-best-choice-for-your-online-store/#5fa7003375ce
2. http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo
3. https://www.entrepreneurs-journey.com/766/how-to-optimize-your-e-commerce-
site-for-top-search-engine-rankings/
4. https://serps.com/blog/on-page-ranking-factors-in-ecommerce/
5. https://serps.com/blog/on-page-ranking-factors-in-ecommerce/

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