2. Source: InsightONE/Veloxsites Research Report “Online Presence: What SMBs
Want”, 2015 Sample: 24 telephone interviews, 10 SMB service provider
channels, 8 with over 50,000 SMB customers, 10 SMBS with monthly digital
spend ranging from $25 to $170, 4 website creation providers
Service Providers are not
Building Trust with SMBs
Selling new websites to
SMBs is difficult
New online product offers are
failing because existing websites
are not responsive
SMBs are sold products they
don’t understand or need
1
2
3
Reasons why…
3. Why Existing SMB Sites Don’t
Build Business
• 49% of fail to comply with basic
usability principles
• 50% of online sales are lost because
visitors can’t find content
• 60% of sites don’t list
their phone number
• 93% of websites do not render
successfully on mobile devices or
smartphone
4. What SMBs Want
Trust
– a connection to a service
provider that understands their
business and needs
To be found locally
– traffic, calls, leads, sales
Done
– website, online presence
instantly
1
2
3
5. SMB Statistics
Have a website
50%
Don’t Have a website
50%
Responsive
30%
NON
Responsive
70%
Don’t need
a website
32%
Need a
website
68%
20%
69%
37%
Replacing
Enhancing
Creating Mobile
6. Do It For Me
(DIFM)
70%
DIY
- Migrate to
DIFM…
Do it Yourself
(DIY)…
Source: InsightONE/Veloxsites 2015 Research Report “Online Presence: What SMBs Want”
Self-serve
Light Fulfillment = Done
80% of SMBs want their
website development DONE
for them
DIFMs want to understand
what is occurring and see
results but don’t want to do
it themselves
The majority want it DONE
for them
SMB Digital Marketing Personas
7. The Veloxsites Solution
Our Customer Analytics Suite helps service
providers target customers with online
services that match what customers need
Automated provisioning of website features
as customers need them
Fulfillment support, training and marketing
programs to ensure program success
8. Customer Analytics - Know Your Customer’s
Needs
MarketMatch - Opportunity Assessment
Web Health Report – Needs Segmentation
11. At 6 months, adoption increases 3 to 5X
SMBs needs are met – they get what they need and see it
first
Cost of Delivery is Reduced with Automation
Fulfillment costs are reduced via automation – and can
easily be outsourced to folks like Design Wizards
Average Client Results
12. You can give every one of your
customers a responsive website
We take your customer data and turn it
into tens of thousands of websites
17. Conclusions
Offer SMBs what they need
Build trust to deepen your relationships
Massively improve your sales & CSAT
ANALYZE
NEEDS
BUILD
RIGHT
SCALE
QUICKLY
Pinpoint which SMB
needs what service
through analyzing your
customers’ web presence
Then build/improve
their websites
correctly
And quickly scale your
new solution with
automated site creation
There is a much larger opportunity in new and
replacement sites
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