Print and beyond insights - Digital Packaging the rising star ?


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Why Packaging is a great opportunity for Print Service Providers

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Print and beyond insights - Digital Packaging the rising star ?

  1. 1. Print and beyond insightsWhy Digital Packaging isthe rising starRoger ChristiansenJan 2013
  2. 2. Agenda  The market opportunity  Digital packaging  Your opportunities  Example applications  Customer reference  Ricoh solutions  Summary04/01/2013 Version: [###] Classification: Internal Owner: [Insert name] 2
  3. 3. The market opportunity for digital packaging  A lot of “buzz” about Packaging at drupa and in the Press  Ricoh‟s recent study into the market for Digital identified packaging as the largest growth market, forecast to grow 9% between 2009-14.  Packaging Market actually declined 2007-9 and then grew again 2010 onwards  Why – the impact of digital packaging ! Pira / Ricoh: Offset v digital; or offset and digital – this study was commissioned by Ricoh. Full version available to members of Ricoh‟s Business Driver Programme. “The word „packaging‟ seemed to be on everybody‟s lips …. as commercial printing‟s fortunes have declined, many printing houses have seen packaging as a rising star” Packaging and Print Media magazine04/01/2013 Version: [###] Classification: Internal Owner: [Insert name] 3
  4. 4. Digital packaging  The latest advances in digital printing technology and finishing can revolutionise packaging.  Key reasons: – reduce the need for prepress and make-ready, greatly reducing costs – customisation such as multi-language versions, targeted marketing promotions, seasonal offers, mass customised packaging – a wider range of applications is becoming available – including self-adhesive labels, high quality printing or decoration of folding cartons, shrink sleeves, flexible packaging, tube laminates, pot lids, pails and buckets. Folding cartons +23.3% Flexible packaging +19.8% Labels +15.4% Source: InfoTrends report – commissioned by Ricoh, Digital Packaging: Makring it Work04/01/2013 Version: [###] Classification: Internal Owner: [Insert name] 4
  5. 5. Your opportunities in digital packaging Swing tags Retail Packaging Personalised labels Retail POP04/01/2013 Version: [###] Classification: Internal Owner: [Insert name] 5
  6. 6. Example applications Promotional ipad skins POS Swing tags on non- tear, waterproof PET (Hydroprint from Kernow Personalised boxes Coatings) Other applications  Creative, bespoke retail packaging using cast-coated boards (Bindakote from Favini)  High Value variable data clothing labels on the tactile „Softy‟ from Favini04/01/2013 Version: [###] Classification: Internal Owner: [Insert name] 6
  7. 7. Mendot GermanyPackaging Case Challenges • Mendot looking to produce high-value personalisedStudy transpromotional business tools which include travel vouchers, promotional novelties and product labels for packaging. • finding a compact yet capable production printer able to ripTranspromotional complex variable data at speed and output graphic images, textmessaging printed onto and barcodes reliably onto a range of coated media, including pre-self-adhesive labels gummed self-adhesive labelsopens up new packagingopportunities Solution • Ricoh digital cutsheet printer • Closed-loop production system with 100% process accuracy Results • tens of thousands of variable data labels produced every week for commercial clients • new business opportunities for them – e.g. customisation “Using the Ricoh technology we are able to process complex data at speed, printing high quality transpromotional messaging onto self-adhesive labels. The printer handles labels and coated substrates with ease, producing high quality output without missing a beat.” Video04/01/2013 Version: [###] Classification: Internal Owner: [Insert name] 7
  8. 8. Ricoh solutions for Packaging  Digital Printers – Large Format – Prints on multiple media, ideal for labels, wrapping, point- of-sale materials – Digital Colour Cutsheet – Great for a wide range of digital applications including personalised packaging applications. – Finishing - wide range of options, from UV-coated to Die-cutting.  Solutions – Personalisation Software04/01/2013 Version: [###] Classification: Internal Owner: [Insert name] 8
  9. 9. Summary A growing segment A growing opportunity for Print Service Providers to transform the way they do business Find out more on the Ricoh Business Driver Portal Version: [###] Classification: Internal Owner: [Insert name] 9
  10. 10. Thank you 10