Why Packaging is a great opportunity for Print Service Providers

1. Print and
beyond
insights
Why Digital Packaging is
the rising star
Roger Christiansen
Jan 2013

2. Agenda
 The market opportunity
 Digital packaging
 Your opportunities
 Example applications
 Customer reference
 Ricoh solutions
 Summary
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3. The market opportunity for digital packaging
 A lot of “buzz” about Packaging at drupa and in the Press
 Ricoh‟s recent study into the market for Digital identified packaging as the largest
growth market, forecast to grow 9% between 2009-14.
 Packaging Market actually declined 2007-9 and then grew again 2010 onwards
 Why – the impact of digital packaging !
Pira / Ricoh: Offset v digital; or offset and digital – this study was commissioned by
Ricoh. Full version available to members of Ricoh‟s Business Driver Programme.
“The word „packaging‟ seemed to be on
everybody‟s lips …. as commercial printing‟s
fortunes have declined, many printing
houses have seen packaging as a rising
star” Packaging and Print Media magazine
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4. Digital packaging
 The latest advances in digital printing technology and finishing can revolutionise packaging.
 Key reasons:
– reduce the need for prepress and make-ready, greatly reducing costs
– customisation such as multi-language versions, targeted marketing promotions, seasonal offers, mass
customised packaging
– a wider range of applications is becoming available – including self-adhesive labels, high quality printing
or decoration of folding cartons, shrink sleeves, flexible packaging, tube laminates, pot lids, pails and
buckets.
Folding cartons +23.3%
Flexible packaging +19.8%
Labels +15.4%
Source: InfoTrends report – commissioned by Ricoh,
Digital Packaging: Makring it Work
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5. Your opportunities in digital packaging
Swing tags
Retail Packaging
Personalised
labels
Retail POP
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6. Example applications
Promotional ipad skins
POS Swing tags on non-
tear, waterproof PET
(Hydroprint from Kernow Personalised boxes
Coatings)
Other applications
 Creative, bespoke retail packaging using cast-coated boards (Bindakote from Favini)
 High Value variable data clothing labels on the tactile „Softy‟ from Favini
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7. Mendot Germany
Packaging Case Challenges
• Mendot looking to produce high-value personalised
Study transpromotional business tools which include travel vouchers,
promotional novelties and product labels for packaging.
• finding a compact yet capable production printer able to rip
Transpromotional complex variable data at speed and output graphic images, text
messaging printed onto and barcodes reliably onto a range of coated media, including pre-
self-adhesive labels gummed self-adhesive labels
opens up new packaging
opportunities Solution
• Ricoh digital cutsheet printer
• Closed-loop production system with 100% process accuracy
Results
• tens of thousands of variable data labels produced every week for
commercial clients
• new business opportunities for them – e.g. customisation
“Using the Ricoh technology we are able to process complex data
at speed, printing high quality transpromotional messaging onto
self-adhesive labels. The printer handles labels and coated
substrates with ease, producing high quality output without
missing a beat.”
Video
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8. Ricoh solutions for Packaging
 Digital Printers
– Large Format – Prints on multiple media, ideal for labels, wrapping, point-
of-sale materials
– Digital Colour Cutsheet – Great for a wide range of digital applications
including personalised packaging applications.
– Finishing - wide range of options, from UV-coated to Die-cutting.
 Solutions
– Personalisation Software
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9. Summary
 A growing segment
 A growing opportunity for Print Service Providers
to transform the way they do business
 Find out more on the Ricoh Business Driver
Portal
Ricoh-europe.com/printandbeyond
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10. Thank you
10