2. A result-driven digital marketing director and strategist. 6 years of
experience in digital marketing and 4 years managing social media teams in
Chile, Canada, and The Philippines.
Obsessed about how social media has changed the way we communicate and
live. I’ve been lucky enough to start and manage social media teams for
agencies, Forbes global 2000 companies, and start-ups in different countries,
these teams were the reason for the digital success of brands like Ticketek,
Beiersdorf, DIRECTV, Brooks, and Unicef. I also manage my own blog and
social media channels with more than 129.000 fans and followers.
3. Low Budget - Effie awards 2016
Website of the year - IAB, 2012
Best Social Network Brooks, 2012
Best Digital Agency - ACHAP 2012
Best Interactive Website, Wave 2013
Best Social Media management, NIVEA Worldwide 2015
AWARDS
4. EXPERIENCE
6 YEARS WORKING
IN DIGITAL
MARKETING.
4 YEARS AS A
DIRECTOR
WORKED FOR
AGENCIES,
START-UPS AND
BIG
COMPANIES
LEADING DIGITAL
MARKETING AND
SOCIAL MEDIA
TEAMS SINCE 2012
6. HOW DO I WORK
I discover audience insights in order to create the best
digital strategies possible, this method includes a
strong social listening skill and the ability to transform
the way consumers think,
with a tactical and close voice that looks for branding,
lead acquisition and sales.
8. TICKETEK
Challenge:
Duplicate the number of fans
and followers in 6 months,
while increasing interaction
and traffic to the website.
Results:
30,2% Website traffic growth
58,4% Page views growth
358% Fans growth (40.495)
560% Followers growth
(9.893)
9. FOO FIGHTERS
Challenge:
Create a Twitter campaign to
generate awareness and
branding.
Results:
1.848.537 Reach
28.733.250 Impressions
35 Average tweets per user
3 Days Nº1 TT in Chile
5 Hours Worldwide TT
10. ONE DIRECTION
Challenge:
Launch T4F Facebook page
in Perú with a minimum
budget and exceed 20,000
fans in less than a week.
Results:
1.093 Shares
3.445 Comments
9.508 Likes
73.512 New Fans in 4 days
USD 97.000 Earned media
11. NIVEA
Challenge:
Generate awareness and
branding using real insights
from the target audience.
Results:
15.000.000 impressions
58.000 clicks
23.000 New Facebook fans
Over 40.000 contestants.
14.5% Community growth
12. NIVEA MEN
Challenge:
Branding campaign reinforcing
the link between soccer and
NIVEA Stress Protect
(Advergame).
Results:
Over 800 hours played
12.000 Players
5 Participations per player
4:00 Average time on app
12.5% Fans growth
13. NAZA
Challenge:
Theater movie release with
only online presence and $0
budget.
Results:
22.000 Followers on Twitter
18.000 Facebook fans
608.788 Minutes played on
Youtube
+250.000 Views on Youtube
Became the 4th most viewed
Chilean movie in 2014
14. COCHA
Challenge:
Fans growth and lead
generation.
Results:
+23.000 New Facebook fans
+17.000 New data base profiles
1.278 Contestants
15.820 People voted
5.000.000 Impressions
15. SINERGIA
Challenge:
Generate an online real state
lead acquisition strategy in
order to increase ROI.
Results:
52% of buyers from digital
5.2% Became a sale
USD$252 Cost per sold house
USD$135.000 ROI per house
