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Skilled in blending diverse
media productions and
concepts within one framework.
OUTSIDE
BOX
bringing a unique perspective to the table
Experienced in video editing and
score composition with the latest
professional software.
A unique passion for art
direction and graphic design
that breaks the mould.
Competent in implementing unique
ideas within tight deadlines and
budget constraints.
As an Art director, I value the importance of creating
an original idea that brings a unique perspective to the
table, but more often than not, budget and resources
constraints can be an hindrance to the creative process.
Over the years, I learned to develop and implement
ideas around these constrains. I managed to take every
project to a successful conclusion via constant liaise
with vendors and production teams, within the budget
allocated.
Web, print and motion pictures are the arena where I
mostly exercise my abilities. From sketching ideas for
commercial photography, storyboarding complex motion
sequences, to editing music videos and animation in
Adobe Premiere.
I’m also very familiar with the music industry, from
design composition to score production. Often I’ve been
able to associate my own music score to visual ideas,
using professional production software.
So who knows where’s the limit. As Walt Disney allegedly
said: “If you can dream it, you can do it”.
From the beginning of my career,
which spans across three
decades between three different
countries, I’ve been fortunate to be
able to work on a great number of
projects, which required different
levels of attention and resources.
From designing/branding coffee
packaging as a junior designer in
Italy, to managing creative teams,
budget and production on major
corporate brands like Fujitsu in
Japan, or Qantas in Australia.
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1. “The tenth stage” music project is a
musical project that requires a strong
art direction with a tongue and cheek
cinematic approach. Each piece
has been carefully designed and art
directed to create a background story.
2. The ability to evoke a “Hammer horror”
movie atmosphere is the prime purpose
of this suite. For this reason, characters
have been carefully developed, and
location and photographer have been
chosen in accordance.
3. This suite includes also an animated
video clip produced in Adobe premiere,
and Adobe after effects.
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1. “The victim’s ball” is a musical project
that selects elements from early
classical movie scores to create a dark
mood through the interaction of a wide
range of orchestral instruments.
2. The aim of this project is to create a
“Shelleyan” atmosphere, where each
piece has been planned having in mind
classic “Victorian” and “Georgian”
ghost tales.
3. For the entire suite story-telling is
paramount. Characters, costumes,
props, location and photographer have
been carefully designed and selected for
this purpose.
4. This suite includes also a “French
revolution” style video clip art directed
and then produced in Adobe premiere.
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1. “Tankt” is an artistic project with strong
industrial elements.
2. The aim of this suite is to be able
to tackle into the surrealistic realm,
creating an unsettling atmosphere.
3. The carefully chosen “Dystopian”
story telling swings between religious
iconography to almost apocalyptic
desolated landscapes.
4. The art direction is strong and
unforgiving, characters, props, location
and photographer have been chosen in
accordance.
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1. A range of events, radio and musical
shows printing material.
2. The strong art direction swings between
“Orwellian” influences, “Constructivism
art”, to the warmer tones of the
sixties soul scene and “Blue note” art
elements.
3. Typography and design elements have
been painstakingly chosen to achieve
the desired result.
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1. A range of CD and record covers from
the Indies scene.
2. Commissioned by prominent and not
so prominent music figures , this range
shows a variety of designs and art
direction for CD and Record design.
3. The art swings between “Victorian” to
more “German industrial” iconography.
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1. “Fiend” magazine is a Melbourne based
Fashion and music magazine.
2. “Fiend” magazine requires a
professional approach to production
and budget within critical time
constraints.
3. This project not only includes an
effective art direction and design,
but also constant coordination of
photographers, designers, offshore
printers, client communication, and
third party vendors.
