Robert McGrath CV 2017

1. Robert McGrath
083-885-4790 7 Seabury Lawns, Malahide, Co.Dublin
robmcgrath.rm@gmail.com https://www.linkedin.com/in/robmcgrath1
SUMMARY
• Data-Driven Marketer • Proven Fundraiser • Experienced Start-up Founder & Generalist • Strategist (Design & Execution) • Designer
SKILLS
• SEO & Social Media Marketing Strategy, Design & Implementation • Software / Hardware Project Management • Fundraising
• CRM • Analytics • Budget Management • Presentations • Team Management/Leadership • Dynamic • Innovation • Creative Strategy
LICENCES, LANGUAGES & FAMILIAR SOFTWARE
• European Computer Driving License Certified • PRINCE 2 Project Management Certified • MS Office • JIRA • Kenshoo • SumoMe
• Photoshop • Google Analytics • Salesforce • Illustrator • Prezi • InDesign • Hubspot • CorelDRAW • MS Project • Project Libre
EDUCATION
DUBLIN CITY UNIVERSITY www.dcu.ie Dublin, Ireland
Degree: Bachelor of Science, Class of 2014 2:1
Major: Marketing, Innovation & Technology (2009-2014; completed concurrently w/ various employment)
Awards: Accepted to DCU USTART Entrepreneurship program
WORK AND RELATED EXPERIENCE
Richardson James, LLC http://richardsonjames.com/ Austin, TX
Richardson James are an umbrella company for cloud counter vapor (an FMCG Vaping retail store) and Hayes Vapor (a high end e-
liquids Product/Brand)
Consultant (Part-time / Project-based) -Marketing Strategy & Analytics for Portfolio Companies April 2016 – Present
• Developed targeted online marketing strategies for 3x portfolio companies (FMCG & Retail sectors)
- Doubled website traffic & Managed budgets
- Implemented new web software system (SumoMe)
- A/B testing & Data analysis
- Strategic product planning & Implementation
• Planning for growth
- Secured dynamic hosting
• Designed & executed campaigns that achieved 4x > average Estimated Ad Recall Lift & Click Through Rates
• Recommendation available
Overhaul https://over-haul.com Austin, TX
Assistant Project Manager/ Testing Analyst March 2016 – July 2016
• Project Management: Assistant Project Manager - Software Development
- Running development meetings – implementation of project plan
- Software testing
- Oversaw Bug fixes
• Testing & reporting on software update
- Implementation of customer feedback into development
Mixtape Marketing & Verve Marketing www.verve.ie/ & www.mixtape.ie/ Dublin, Ireland
Team Leader February 2015 – December 2015
• Marketing events logistics
- Implementation of account executives plan
- Team Supervision/Management/Training
• Reporting
- Data collection – distributed surveys, interviewed participants, direct observation, etc.
- Post event analysis – used analysis software to analyze the data
- Presentation of findings – I would make a brief powerpoint presentation to the account execs and clients after all events

2. LayerLabz 3D-Printing www.crunchbase.com/organization/layerlabz Dublin, Ireland
Co-Founder / CMO / VP-of-Everything January 2014 – February 2015
• Designed & executed successful fundraisings, securing seed investments from Enterprise Ireland & DCU (€55,000+)
- Wrote applications (Business plan, Financial projections, Budget)
- Investigated & interviewed previous grantees
- Entered competition
• Led Sales & Marketing Department
- Created Marketing plan, defined customer profiles, wrote press releases, cold calling
- Planned Trade show visits
- Implemented rental of machines as a purchase option
- PPC Agency lead
- Gathered & Analyesed customer feedback for iterations of product
- Networking to gain access to superior components & advisors
• Led development for website, landing page/customer journey, & coordinated all online/offline marketing
- Content creation and administration
- Website design
- Analytics of traffic & A/B Testing (Google analytics)
- Direct mail marketing
- Led design team
• CRM
- Designed & executed customer feedback side of product development.
- Nurtured key Stakeholder relationships
- Devised training Curriculum
• Managed design team
- Leveraged workshop to form design team
- Managed team day to day
- Set targets/goals
eBay http://www.ebay.com/ Dublin, Ireland
Business Analyst - Global Learning Team August 2012 – September 2013
• Extensive presentation preparation (PowerPoint & Prezi) for the European Management Team
- Created presentations for student outreach program that are still in use
- Trained European Management on Presentation skills
• Extensive Excel-based reporting
- Optimized the reporting function, saving 1,000 man-hours / year
- Improved accuracy/relevance of reporting
Enterprise Ireland https://www.enterprise-ireland.com/ Dublin, Ireland
PA to Head of dept – Equity Department June 2011 – July 2012
• Marketed a “funding round” worth over €3 million through a LinkedIn campaign
- Targeted specific indivduals with PPC advertising
- Spearheaded the use of new advanced social media advertising
• Extensive Excel analysis & database management
• Summarization of key information for funding meetings
Various Jobs Dublin, Ireland
Auctioneering / Sales / Product Design / Bartending / Laboring / Rowing coach / Client Service 2007-2015
• Developed sales, design, fabrication, client service, interpersonal communication skills & leadership through various jobs
ATHLETIC ACHIEVEMENTS, INTERESTS & OTHER ACTIVITIES
• White Collar Boxing (Win) • Champion long-distance rower (rowed across the Irish Sea)
• Presented at the Websummit 2014 • 11 Years as a Scout leader (Planned events, led expeditions, Quartermaster)
• Climbed tallest mountain in Ireland • Competed in Intel International Business Challenge (Lithuania)
• Silver an gaísce (Presidents Award) • Reading (current: The Big Data-Driven Business)
• Lived in & worked Austin, TX last year • Built an Aluminium Forge/Trebuchet/Steamroom