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® 
New Rules for the 
New Craft of Intelligence 
Robert David Steele 
Intelligence Coach 
bear@oss.net 
Prepared 24 October 2002
® 
Rule 1 
Decision-Support is the Raison d’etre 
• Data vs. information 
vs. intelligence 
• Discovery, 
discrimination, 
distillation, delivery 
• Intelligence defined by 
product, not source 
• Answer the question! 
• Then ask, what next? 
F1 Question in Context Is? 
F2 
F3 Tools Thinking 
F4 What Next?
® 
Rule 2 
Value-added comes from analysis 
• Analysis of all sources, 
rather than secret 
sources, are the core 
competency of the 
intelligence world. 
• Problem with spies 
(and most analysts) is 
they only see 2% of the 
relevant information.
® 
Rule 3 
Global Coverage matters more 
• Must go from 80% on 
“hard targets” to 80% 
on “global coverage.” 
• Surprise is avoided 
only by casting a wide 
net in 29+ languages. 
• Open sources are a 
national insurance 
policy against surprise 
EXAMPLES: 
• French Steel 
Industry 
• India-Pakistan 
Nuclear Bake-Off
® 
Rule 4 
Non-traditional threats are critical 
• Disease 
• Water scarcity 
• Energy scarcity 
• Genocide 
• Migration 
• Crime 
• Proliferation 
• Terrorism
® Rule 5 
Intelligence without translation is ignorant 
• USA failed to 
translate captured 
documents from 
first World Trade 
Center bombing and 
from Philippines 
• Need global 
network of on-call 
translators in 29+ 
languages 
Millions 
1000 Chinese 
900 
800 
700 
600 
500 
400 
300 
200 
100 
Spanish 
English 
Arabic 
Bengali 
Hindi 
Portuguese 
Russian 
Japanese 
German 
OSS Terrorism 
Project 1999 
Arabic, Catelan, 
Chinese, Danish, 
Dari, Dutch, 
English, Farsi, 
Finnish, French, 
German, 
Indonesian, Irish, 
Italian, Japanese, 
Korean, Kurdish, 
Kurmanji, 
Norwegian, Pashto, 
Polish, Portuguese, 
Russian, Serbian, 
Spanish, Swedish, 
Tamil, Turkish, 
Urdu 
0 • Web-based
® 
Rule 6 
Sources (& methods) balance matters more 
• Must strike better 
balance between 
– technical (-) and 
human (+) collection 
– secret (-) and open 
sources (+) 
– collection (-) and 
processing (+) 
– production (-) and 
reflection (+)
® 
Rule 7 
“Two levels down” is the new standard 
• Nation-states are old 
targeting standard 
• New standard is at the 
province, company, 
and individual level 
• This is a double order 
of magnitude increase 
in the difficulty of 
being adequate 
State Targets -- 
Lots of Assets 
Organizational Targets -- 
Very Few Assets 
Individual Targets -- 
Virtually No Assets
® 
Rule 8 
Processing matters more, is core competency 
• Multi-lingual wide nets 
will dramatically 
increase complexity and 
amount to data 
• Global coverage and 
multi-lateral alliances 
require global web-based 
processing 
• Human productivity 
depends on processing 
Philip Emeagwali received 
worldwide publicity in 1989 for 
using 65,000 processors to perform 
the world's fastest computation of 
3.1 billion calculations per second.
® 
Rule 9 
Cultural intelligence is fundamental 
• More important than 
political or economic or 
military intelligence 
• Requires deep skills in 
history and language 
• Cannot teach this--must 
hire those that already 
have it (e.g. second 
generation Arabs) 
Chinese 
View 
Arab 
View 
Analytic 
Question 
Indian 
View 
European 
View
® 
Rule 10 
Geospatial and time tagging are vital 
• Given the increase in 
relevant data, 
automated pattern 
analysis and anomaly 
detection are vital. 
• Geospatial and time 
attributes on all data 
enable intermediate 
processing. 
Show me everything about 
this space in this timeframe, 
right now, on my desktop.
® 
Rule 11 
Global open source benchmarking mandatory 
• In order to detect 
change around the 
world, a multi-national 
effort to benchmark 
global open sources is 
mandatory. 
• This will set stage for 
“spikes” and patterns 
that can trigger 
classified collection. 
Arabic, Catelan, Chinese, 
Danish, Dari, Dutch, 
English, Farsi, Finnish, 
French, German, Indonesian, 
Irish, Italian, Japanese, 
Korean, Kurdish, Kurmanji, 
Norwegian, Pashto, Polish, 
Portuguese, Russian, 
Serbian, Spanish, Swedish, 
Tamil, Turkish, Urdu
® 
Rule 12 
Counterintelligence matters more 
• Counterintelligence 
must be a discipline in 
its own right, with 
protected funding and 
long-term specialists. 
• Non-state terrorists who 
are already citizens 
require street-level 
counterintelligence. 
U.S. 
Employee 
Traitors 
U.S. 
Contractor 
Traitors 
Criminal & 
Espionage 
Penetrations 
U.S. & 
Foreign 
Terrorists
® 
Rule 13 
Cross-fertilization matters more 
• Old approach: consumer 
to analyst to collector to 
source--the linear 
paradigm 
• New approach is the 
diamond paradigm 
where collectors and 
analysts help consumers 
talk directly to sources 
Consumer 
Collector Analyst 
Source
® 
Rule 14 
Decentralized intelligence matters more 
• In the age of distributed 
information, “central 
intelligence” is an 
oxymoron. 
• Knowing who knows 
matters more than 
knowing something 
• Just enough, just in time 
intelligence creation 
N 
M 
L 
B 
RC 
NM 
A
® 
Rule 15 
Collaborative Work & Informal Deals Rise 
• Intelligence collectors 
and analysts will have 
personal “brands” 
• Peer to peer networks 
will form quickly to 
tackle new problems 
• Electronic access more 
important than 
physical location
® 
Rule 16 
New Value is Content + Context + Speed 
• Old paradigm 
separated secrets from 
sources, and was 
insensitive to timing 
and context 
• New paradigm places 
value on content in 
context, delivered at 
the right time.
® 
Rule 17 
Collection based on gaps versus priorities 
• Priorities should rule 
only the first effort. 
• After that, focus must 
be on gaps. 
• Something on 
everything is better 
than everything on just 
a few targets. 
• Global reach is helpful 
® Conflict Facts for 2002 
23 LIC+, 79 LIC-, 175 VPC 
Source: PIOOM (NL), data with 
permission © 2002 A. Jongman
® 
Rule 18 
Collection doctrine more sophisticated 
• FIND the data if you 
already know it 
• GET the data if it can be 
gotten free from an ally 
or NATO or the church 
• BUY the data from the 
private sector 
• TASK classified 
collectors as a last resort 
FIND -- free, internal 
GET -- free, allies 
BUY -- low cost 
TASK -- expensive
® 
Rule 19 
Citizen “Intelligence Minutemen” Vital 
• “Hive mind” is the 
essence of 21st Century 
intelligence 
• Creating a Smart 
Nation depends on 
mobilizing and 
harnessing all citizens 
• Virtual intelligence 
networks everywhere
® 
Rule 20 
Production based on needs versus capabilities 
• Forget about routine or 
recurring production 
• New craft demands that 
all products be tailored 
to specific needs 
• Spend more time 
thinking, traveling, and 
talking to consumers-- 
less time writing 
OLD NEW 
Produce 
Produce 
Produce 
Produce 
Produce 
Think 
Travel 
Converse 
Network 
Produce
® 
Rule 21 
Strategic intelligence matters more 
• Estimative intelligence 
must be restored as one 
of the primary 
objectives of analysis 
• Intelligence must 
support preventive 
action (in advance of 
the threat’s maturing), 
and budget trade-off 
decisions 
PAST FUTURE 
NOW OPTIONS
® 
Rule 22 
Budget intelligence is mandatory 
• Analysis of the national 
budget is the best way of 
determining if 
policymakers are 
informed by intelligence 
• When spending is not 
enough for certain 
threats, this deficiency 
must be made public. 
400 Diplomacy 
350 
300 
250 
200 
150 
100 
50 
0 
Intelligence 
Foreign Aid 
Military 
Education 
Public Health
® 
Rule 23 
Public intelligence drives public policy 
• Secret intelligence 
alone cannot assure 
public safety or sound 
policy, hidden costs 
• Public intelligence 
estimates and public 
discussion of 
intelligence budgets is 
now essential 
Selected Opinions 
• McDaniel -- turf protection 
• Moynihan -- high costs 
• policymakers uninformed 
• government not accountable 
• public left out of debate 
• Ellsberg -- conceals policy
® 
Rule 24 
Analysts are Managers, Collectors are Analysts 
• Analysts must be 
managers of people, 
money, priorities, and 
information. 
• Collectors must be 
analysts and bring to 
collection a deep 
knowledge of the target, 
the source, and the 
Case officer from cowboy hip-shooter 
to thoughtful historian. 
Analyst:from introvert in cubicle requirement. 
to extrovert handling people.
® 
Rule 25 
New Measures of Merit--ISO Standards 
• Gross results no longer 
acceptable--numbers of 
reports, of recruitments, 
• Evaluation based on 
usefulness of answers 
across all topics 
• Need ISO standards that 
can be shared across 
multi-national boundaries
® 
Rule 26 
Multi-lateral burden sharing is vital 
• We still need spies and 
secrets that no one else 
can find or learn. 
• However, the great 
majority of 
intelligence in the 
future is only possible 
if we work together in 
multi-lateral teams.
® 
Seven Tribes--A Discussion 
• Seven Tribes: 
– National 
– Military 
– Law Enforcement 
– Business 
– Academic 
– NGO-Media 
– Religious-Clan-Citizen 
• Must unite the tribes!
® 
World Brain--A Possibility 
® 
Creating the World Brain: 
Web-Based Virtual Intelligence Teams 
Expert Forum 
OPG 
VPN 
Weekly Review 
Distance 
Learning 
Virtual 
Library 
Shared 
Calendar 
Virtual 
Budget 
Shared 
24/7 Plot 
Shared 
Rolodex 
• Weekly report 
• Distance learning 
• Virtual library 
• Expert Forum 
• Shared directory 
• Shared calendar 
• Shared budget 
• Shared “plot” (map)
® 
United Nations--Possibly Useful 
• Department of Public 
Information (DPI) is 
being restructured 
• Secretary General 
wants global decision 
support network instead 
of 77 isolated libraries 
• Need UN intelligence 
for peacekeeping ops

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2004 07 intelligence new rules seminar

  • 1. ® New Rules for the New Craft of Intelligence Robert David Steele Intelligence Coach bear@oss.net Prepared 24 October 2002
  • 2. ® Rule 1 Decision-Support is the Raison d’etre • Data vs. information vs. intelligence • Discovery, discrimination, distillation, delivery • Intelligence defined by product, not source • Answer the question! • Then ask, what next? F1 Question in Context Is? F2 F3 Tools Thinking F4 What Next?
  • 3. ® Rule 2 Value-added comes from analysis • Analysis of all sources, rather than secret sources, are the core competency of the intelligence world. • Problem with spies (and most analysts) is they only see 2% of the relevant information.
  • 4. ® Rule 3 Global Coverage matters more • Must go from 80% on “hard targets” to 80% on “global coverage.” • Surprise is avoided only by casting a wide net in 29+ languages. • Open sources are a national insurance policy against surprise EXAMPLES: • French Steel Industry • India-Pakistan Nuclear Bake-Off
  • 5. ® Rule 4 Non-traditional threats are critical • Disease • Water scarcity • Energy scarcity • Genocide • Migration • Crime • Proliferation • Terrorism
  • 6. ® Rule 5 Intelligence without translation is ignorant • USA failed to translate captured documents from first World Trade Center bombing and from Philippines • Need global network of on-call translators in 29+ languages Millions 1000 Chinese 900 800 700 600 500 400 300 200 100 Spanish English Arabic Bengali Hindi Portuguese Russian Japanese German OSS Terrorism Project 1999 Arabic, Catelan, Chinese, Danish, Dari, Dutch, English, Farsi, Finnish, French, German, Indonesian, Irish, Italian, Japanese, Korean, Kurdish, Kurmanji, Norwegian, Pashto, Polish, Portuguese, Russian, Serbian, Spanish, Swedish, Tamil, Turkish, Urdu 0 • Web-based
  • 7. ® Rule 6 Sources (& methods) balance matters more • Must strike better balance between – technical (-) and human (+) collection – secret (-) and open sources (+) – collection (-) and processing (+) – production (-) and reflection (+)
  • 8. ® Rule 7 “Two levels down” is the new standard • Nation-states are old targeting standard • New standard is at the province, company, and individual level • This is a double order of magnitude increase in the difficulty of being adequate State Targets -- Lots of Assets Organizational Targets -- Very Few Assets Individual Targets -- Virtually No Assets
  • 9. ® Rule 8 Processing matters more, is core competency • Multi-lingual wide nets will dramatically increase complexity and amount to data • Global coverage and multi-lateral alliances require global web-based processing • Human productivity depends on processing Philip Emeagwali received worldwide publicity in 1989 for using 65,000 processors to perform the world's fastest computation of 3.1 billion calculations per second.
  • 10. ® Rule 9 Cultural intelligence is fundamental • More important than political or economic or military intelligence • Requires deep skills in history and language • Cannot teach this--must hire those that already have it (e.g. second generation Arabs) Chinese View Arab View Analytic Question Indian View European View
  • 11. ® Rule 10 Geospatial and time tagging are vital • Given the increase in relevant data, automated pattern analysis and anomaly detection are vital. • Geospatial and time attributes on all data enable intermediate processing. Show me everything about this space in this timeframe, right now, on my desktop.
  • 12. ® Rule 11 Global open source benchmarking mandatory • In order to detect change around the world, a multi-national effort to benchmark global open sources is mandatory. • This will set stage for “spikes” and patterns that can trigger classified collection. Arabic, Catelan, Chinese, Danish, Dari, Dutch, English, Farsi, Finnish, French, German, Indonesian, Irish, Italian, Japanese, Korean, Kurdish, Kurmanji, Norwegian, Pashto, Polish, Portuguese, Russian, Serbian, Spanish, Swedish, Tamil, Turkish, Urdu
  • 13. ® Rule 12 Counterintelligence matters more • Counterintelligence must be a discipline in its own right, with protected funding and long-term specialists. • Non-state terrorists who are already citizens require street-level counterintelligence. U.S. Employee Traitors U.S. Contractor Traitors Criminal & Espionage Penetrations U.S. & Foreign Terrorists
  • 14. ® Rule 13 Cross-fertilization matters more • Old approach: consumer to analyst to collector to source--the linear paradigm • New approach is the diamond paradigm where collectors and analysts help consumers talk directly to sources Consumer Collector Analyst Source
  • 15. ® Rule 14 Decentralized intelligence matters more • In the age of distributed information, “central intelligence” is an oxymoron. • Knowing who knows matters more than knowing something • Just enough, just in time intelligence creation N M L B RC NM A
  • 16. ® Rule 15 Collaborative Work & Informal Deals Rise • Intelligence collectors and analysts will have personal “brands” • Peer to peer networks will form quickly to tackle new problems • Electronic access more important than physical location
  • 17. ® Rule 16 New Value is Content + Context + Speed • Old paradigm separated secrets from sources, and was insensitive to timing and context • New paradigm places value on content in context, delivered at the right time.
  • 18. ® Rule 17 Collection based on gaps versus priorities • Priorities should rule only the first effort. • After that, focus must be on gaps. • Something on everything is better than everything on just a few targets. • Global reach is helpful ® Conflict Facts for 2002 23 LIC+, 79 LIC-, 175 VPC Source: PIOOM (NL), data with permission © 2002 A. Jongman
  • 19. ® Rule 18 Collection doctrine more sophisticated • FIND the data if you already know it • GET the data if it can be gotten free from an ally or NATO or the church • BUY the data from the private sector • TASK classified collectors as a last resort FIND -- free, internal GET -- free, allies BUY -- low cost TASK -- expensive
  • 20. ® Rule 19 Citizen “Intelligence Minutemen” Vital • “Hive mind” is the essence of 21st Century intelligence • Creating a Smart Nation depends on mobilizing and harnessing all citizens • Virtual intelligence networks everywhere
  • 21. ® Rule 20 Production based on needs versus capabilities • Forget about routine or recurring production • New craft demands that all products be tailored to specific needs • Spend more time thinking, traveling, and talking to consumers-- less time writing OLD NEW Produce Produce Produce Produce Produce Think Travel Converse Network Produce
  • 22. ® Rule 21 Strategic intelligence matters more • Estimative intelligence must be restored as one of the primary objectives of analysis • Intelligence must support preventive action (in advance of the threat’s maturing), and budget trade-off decisions PAST FUTURE NOW OPTIONS
  • 23. ® Rule 22 Budget intelligence is mandatory • Analysis of the national budget is the best way of determining if policymakers are informed by intelligence • When spending is not enough for certain threats, this deficiency must be made public. 400 Diplomacy 350 300 250 200 150 100 50 0 Intelligence Foreign Aid Military Education Public Health
  • 24. ® Rule 23 Public intelligence drives public policy • Secret intelligence alone cannot assure public safety or sound policy, hidden costs • Public intelligence estimates and public discussion of intelligence budgets is now essential Selected Opinions • McDaniel -- turf protection • Moynihan -- high costs • policymakers uninformed • government not accountable • public left out of debate • Ellsberg -- conceals policy
  • 25. ® Rule 24 Analysts are Managers, Collectors are Analysts • Analysts must be managers of people, money, priorities, and information. • Collectors must be analysts and bring to collection a deep knowledge of the target, the source, and the Case officer from cowboy hip-shooter to thoughtful historian. Analyst:from introvert in cubicle requirement. to extrovert handling people.
  • 26. ® Rule 25 New Measures of Merit--ISO Standards • Gross results no longer acceptable--numbers of reports, of recruitments, • Evaluation based on usefulness of answers across all topics • Need ISO standards that can be shared across multi-national boundaries
  • 27. ® Rule 26 Multi-lateral burden sharing is vital • We still need spies and secrets that no one else can find or learn. • However, the great majority of intelligence in the future is only possible if we work together in multi-lateral teams.
  • 28. ® Seven Tribes--A Discussion • Seven Tribes: – National – Military – Law Enforcement – Business – Academic – NGO-Media – Religious-Clan-Citizen • Must unite the tribes!
  • 29. ® World Brain--A Possibility ® Creating the World Brain: Web-Based Virtual Intelligence Teams Expert Forum OPG VPN Weekly Review Distance Learning Virtual Library Shared Calendar Virtual Budget Shared 24/7 Plot Shared Rolodex • Weekly report • Distance learning • Virtual library • Expert Forum • Shared directory • Shared calendar • Shared budget • Shared “plot” (map)
  • 30. ® United Nations--Possibly Useful • Department of Public Information (DPI) is being restructured • Secretary General wants global decision support network instead of 77 isolated libraries • Need UN intelligence for peacekeeping ops

Editor's Notes

  1. Source for Language Numbers: The Wahsington Post, 9 June 2001, page A13, citing sources not further defined from UNESCO and World Watch Institute.