This document describes the SmartTouch NexGen marketing automation and CRM platform. It generated over 1 million leads and nurtured 250,000 leads, resulting in $2 billion in home sales. The platform aggregates leads from various sources, scores and tags them, then automatically distributes them and sends targeted emails to nurture those leads. It also integrates with social media and Zillow to further engage leads. This allows home builders to complete the buyer journey within one powerful platform.

1. Marketing Automation/Lead
Nurturing CRM
SmartTouch® NexGen Demo & Features
1

2. Who is
2
the company?

3. We Help New Home Builders
& Residential Developers…
Sell more homes faster
by generating quality leads and
nurturing those leads to sale,
all with a focus on accountable ROI.
3

4. Two Hats
Software
Aggregate and nurture leads!
Marketing Agency
Focus on Lead Generation and Performance
4

5. 5
Generated 1 Million+ leads
Nurtured 250,000+ leads
$2 Billion+ home sales

6. What Makes Us Different
6

7. Lead Generation Tactical

8. Managing Your Leads with NexGen
8

9. 9

10. Aggregate Your Leads Into One Place
10

11. Score, Tag, & Distribute Automatically
11

12. 12
Sales Works the Lead and Completes Actions

13. 13
Social Media Sync

14. 14
Zillow Reverse Lookup

15. Send Targeted Emails & Stay Top of Mind
15

16. Nurture with Website Automation
16

17. Report on Everything
17

18. 18
Complete the
Buyer Journey
within one
Powerful
Platform

19. How to Nurture Your Leads to
Sell More Homes
19

20. 20
Dashboard

21. • Breathe life into “dead” leads
• Save your sales team’s time
• Get higher ROI
Why Nurture?
21

22. 22

23. 23

24.  People who gave their details
 People who know your brand
24

25. SmartTouch® Clients using Marketing Automation doubled their
Lead-to-Tour Conversion
25

26. SmartTouch® NexGen automates
follow-up and lead nurturing so your
Sales Team knows when to follow up
and what to say.
Sales Focuses on the Hottest Leads
26

27. Nurture With 1-Click Preferences
27

28. Prospect’s record is updated with preference
information and lead score is increased.
28

29. Real-time Notification to Sales Agent and Client
Team Regarding Prospect Click Preference
29

30. 30
Web Visits Can Trigger Relevant Emails

31. 31
Website Visit Notification

32. Website Visit Report
32

33. 33
www.smarttouchinteractive.com/platform

34. 34

35. 35