Many developments in Online Recruitment seemingly happening at the speed of light. We had the entrance of LinkedIn, the Mobile revolution, Indeed, Social, Big Data, Programmatic, G4J entering our space and now all of a sudden everything seems to move to performance based recruiting super fast. But if you step back and take a good look it all makes sense and there are many parallels with what happened in the online marketing world which can help you predict the future of online recruitment.

1. From Arbitrage to Jobseeker Centric
Rob Brouwer
CEO
Berlin, March 2 2018

2. “TAKING THE WORK OUT OF LOOKING FOR WORK”
01 Main Title
About Jobrapido
58 COUNTRIES / HEADQUARTERS IN MILAN
20+ MILLION JOBS LISTED
# 5 GLOBAL RANKING SIMILARWEB
60 MILLION VISITS/MONTH
80+ MILLION PROFILED COMMUNITY
TECHNOLOGY COMPANY

3. 01 Main Title
• Arbitrage and Aggregation in online marketing
• Partnership Job boards and Job aggregators; a perfect match
• Introduction of Performance based models in online marketing
• The evolution of online recruitment becomes a revolution
• Solution is to focus on becoming User Centric
From Arbitrage to User Centric

4. ©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
What’s Arbitrage and why don’t we like it anymore?
Traditional Traffic Arbitrage
Websites characteristics:
• Aggregated content
• Non-native advertising
• Poor user experience
• No focus on final transaction
Buy traffic
at low cost
Aggregate
contents Monetize
with AdSense,
ADV, Affiliation
Aggregate
contents

5. ©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
Partnership Job boards and Job aggregators; a perfect match
Job boards focus on:
Unique Jobs
Traffic volumes & Brand
CVs volumes
Direct Sales Online Recruitment
1994
Job boards
revolution
2005
Indeed
in US
2006
Jobrapido
in Europe
Job aggregators focus on:
Aggregation of Jobs
High Traffic volumes
1st Adsense (arbitrage)
2nd PPC
2011

6. ©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
2006
Publishers move to performance based models; aggregators hard time following
2008 2011 2013
Focus on Volumes – vertical
aggregators, AdWords, Bing, SEO
etc.
Aggregators monetizing mainly with
AdSense and early performance
models (PPC)
Focus on Quality – Google Shopping (2008) &
Flights, Hotel Finder (2011), Google Panda
Release (2011) + mobile explosion
Increased Cost of traffic and Google
Analytics drive Aggregators more to
alternative monetization (PPC/PPL)
Publishers and Online marketing models
focused on ROI (PPL/PPA)
Aggregator models unsustainable if not
focused on user –centric approach and final
transaction
Introduction of retargeting and
programmatic, data etc.
Online marketing models focused on
traffic (PPM, PPC)

7. The evolution of online recruitment becomes a revolution
And then the real accelerators come in…
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
Online recruitment initially behind the online marketing trends:
• hard to track the real ROI
• ultimate transaction behind closed door
• traditional HR vs. marketers
• Indeed introduced CPC
Evolution to performance based recruiting
• recruitment funnel more transparent (e-recruitment tools, ATS)
• talent scarcity brings marketing thinking in to recruitment
• ROI thinking - tracking and measuring
• CEO asking for ROI from the HR department
20162006 2008 2011 2013 20152014

8. The Digital Marketing Avalanche & the Data Tsunami accelerate everything
1. Customer demand change
• qualified applies/candidates
• pay for performance
2. Market place changes
• five generations in the same workplace
• war for talent
3. Digitalization brings new tools
• new technologies (taxonomy, matching and ranking)
• big data, algorithms
• new digital marketing techniques
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
Job boards need to quickly change to
deliver quality of applies, candidates
and traffic coming in
Three main developments:

9. Job aggregators quickly adapt or slowly die
Job aggregators must bring high
quantity and quality of traffic through
a user-centric approach
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
Job boards now focus on:
Unique Jobs
Brand
Quality Traffic & Brand
Deliver qualified candidates
Job aggregators move focus on:
Aggregation of quality Jobs
High Traffic volumes
Quality traffic and users
Pay per performance
20182017 2019

10. Stop the Rat Race and focus on the jobseeker journey!
2015 2017
2. Profile +80mio Jobseekers Community
1. Classify all the +20mio jobs stock
JOBRAPIDO’S TRANSFORMATIONAL ROADMAP
From high volumes, low quality To high volumes, high quality
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
2019
5. Launch talent campaigning with Taxonomy
3. Launch jobs matching with Elasticsearch
4. Launch a brand new website
7. Use digital marketing tools and big data to
personalize job search experience
6. Enrich jobs matching based on Elasticsearch with
Taxonomy
20182014 2016

11. THANK YOU!