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Inbound marketing vs outbound marketing2
1.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reserved Inbound Marketing vs. Outbound Marketing Here’s What you Need to Know!
2.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reservedCopyright © JanBask Digital Design. All Right Reserved www.janbaskdigitaldesign.com Marketing is a business term that can be characterized in multiple ways. It is an administrative procedure that helps to move products or services from businesses to clients with a thoughtful idea behind. It helps to decide the cost of a product based on its demand and choosing dissemination channels. It helps to create and actualize a promotional strategy too. Today, marketing tactics experienced a monstrous change. Outbound marketing strategies are not so powerful as they used to be. Recently, inbound marketing strategies are more common that are driven by the internet and runs online. In this PPT, we will discuss the two most important marketing strategies and understand the differences between the two. Introduction
3.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reservedCopyright © JanBask Digital Design. All Right Reserved www.janbaskdigitaldesign.com What is Outbound Marketing? Outbound Marketing refers to a special kind of marketing where a Company starts the conversation and sends message out to the audience. It includes more traditional form of marketing or advertising like TV, radio, newspaper ads, magazine ads, flyers, catalog, brochures, email span etc. In the last 10 years, outbound marketing was not much preferred by the businesses whereas inbound marketing became more common with the increase in the number of of internet users worldwide. Outbound Marketing may also include Cold calling, Media Buys, Email Spam etc.
4.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reservedCopyright © JanBask Digital Design. All Right Reserved www.janbaskdigitaldesign.com Outbound Marketing Print Media Billboards Direct Mail Marketing TV and Radio Ads Newspaper Ads Telemarketing Outbound Marketing Strategies
5.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reservedCopyright © JanBask Digital Design. All Right Reserved www.janbaskdigitaldesign.com Challenges with Outbound Marketing Outbound Marketing lacks personalization that makes it less compelling. In Outbound marketing the source from where you got the client remains unknown to you. With Outbound marketing, you need to change your strategies and your financial plans regularly. The biggest issue with Outbound marketing is the cost involved. An outbound partner generally has to pay 62 percent higher when compared to an inbound partner.
6.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reservedCopyright © JanBask Digital Design. All Right Reserved www.janbaskdigitaldesign.com What is Inbound Marketing? Inbound marketing is a new advertising idea where advertisers put maximum efforts to pull in potential clients with fascinating substance. The fascinating substance may include blog entries, infographics, web content, white papers, email pamphlets,etc. You can opt for paid marketing strategies as per your budget. Inbound marketing is extremely direct that increases leads by expanding their commitment to the brand. Undoubtedly, it is more popular than outbound marketing today.
7.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reserved Inbound Marketing Strategies Inbound Marketing Search Engine Optimization Content Marketing Social Media Optimization Email Marketing
8.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reservedCopyright © JanBask Digital Design. All Right Reserved www.janbaskdigitaldesign.com Inbound vs. Outbound Let’s have a look and understand the differences between two and which one should you choose for your business. Inbound • Pulls in interested readers • Written for the consumer's needs • Interactive and fluid • Draws in customers • Is part of content consumption • Natural habitat: blogs, social media, opt-in emails, • search, influencer marketing Outbound • Pushes at everybody, regardless of interest • Written for the product's needs • Inert, one-way • Seeks out customers • Disrupts content consumption • Natural habitat: display ads, billboards, telemarketer • scripts, magazines, TV ads
9.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reservedCopyright © JanBask Digital Design. All Right Reserved www.janbaskdigitaldesign.com Finding the right marketing strategy for you 1), The best showcasing technique is the one that works. Break down the information and test results independently. 2), Crucial to the achievement of your B2B, lead generation is the capacity to use both inbound and outbound showcasing procedures. 3), Inbound promoting is important to renew your business pipeline with new leads, while outbound showcasing causes you to track and drive your current prospects through the purchasing cycle. 4),This is your choice either you wanted to use HTML editors or simple plain text to approach the customers with perfection. 5), So, you have to decide yourself which strategy works the best for you.
10.
www.JanBaskTraining.comCopyright © JanBask
Training. All rights reservedCopyright © JanBask Digital Design. All Right Reserved www.janbaskdigitaldesign.com Email Marketing Thank you Happy Learning!
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