Transmedia in the Hour of the Nerd  Comic-Con       and  the Future of   Pop Culture!                  Rob Salkowitz      ...
A long time ago…
…in a galaxy far, faraway
What comic-con is reallyabout                                                       Industry Events   Sci-Fi        Horror...
Why comics?
“transmedia? What the…?”
Peak geek!
Where do we go from here?                    Top-Down Creative                  (Corporate/superher                       ...
Endless Summer!
Infinite Crisis!
Ghost World!
Expanding Multiverse!Expanding Multiverse!
The REAL future?
Transmedia in the Hour of the Nerd  THANKS!             Rob Salkowitz             (@robsalk)
“transmedia? What the…?”
Transmedia in the Hour of the Nerd
Transmedia in the Hour of the Nerd
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Transmedia in the Hour of the Nerd

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Comics are the content for box office blockbusters, videogames & best-selling graphic novels. They are now acknowledged in the citadels of high culture, from libraries & museums to the literary establishment. As a new generation of digital tablets & smartphones promise an unprecedented convergence of words, pictures, bits & dollars, the business of pop culture is at a crossroads. Comics, like all creative media, face changing technology & business environments, new generations of fans, disruptive entrepreneurs & unprecedented connectivity between creators & audiences. Futurist & educator Rob Salkowitz uses San Diego's Comic-Con as a lens through which to examine the collision of two very different models of transmedia. Salkowitz discusses stories & ideas from his new book, Comic-Con & the Business of Pop Culture to explore issues of interest to any communications, technology or marketing professional – & any fan of comics or pop culture.

Published in: Entertainment & Humor
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Transmedia in the Hour of the Nerd

  1. 1. Transmedia in the Hour of the Nerd Comic-Con and the Future of Pop Culture! Rob Salkowitz (@robsalk)
  2. 2. A long time ago…
  3. 3. …in a galaxy far, faraway
  4. 4. What comic-con is reallyabout Industry Events Sci-Fi Horror Memorabilia Zombies Brands Retail Videogames Graphic Novels Fashion Movies Software and Apps Fantasy Licensing Collectables Animation Autographs KidsCelebrities Toys Announcements Education Small Press Webcasts TV Fine Art Hollywood Geek Media Costumes Nostalgia Swag Fandom Gaming Lego Digital Parties Awards Convergence Scholarship Networking SparklyHooking Up Deals Webcomics Music Vampires Premiers Intellectual Auctions Property Self-Publishing … and Comics
  5. 5. Why comics?
  6. 6. “transmedia? What the…?”
  7. 7. Peak geek!
  8. 8. Where do we go from here? Top-Down Creative (Corporate/superher o) niche Audience Mass Audience Bottom-up Creative (many
  9. 9. Endless Summer!
  10. 10. Infinite Crisis!
  11. 11. Ghost World!
  12. 12. Expanding Multiverse!Expanding Multiverse!
  13. 13. The REAL future?
  14. 14. Transmedia in the Hour of the Nerd THANKS! Rob Salkowitz (@robsalk)
  15. 15. “transmedia? What the…?”

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