Comics are the content for box office blockbusters, videogames & best-selling graphic novels. They are now acknowledged in the citadels of high culture, from libraries & museums to the literary establishment. As a new generation of digital tablets & smartphones promise an unprecedented convergence of words, pictures, bits & dollars, the business of pop culture is at a crossroads. Comics, like all creative media, face changing technology & business environments, new generations of fans, disruptive entrepreneurs & unprecedented connectivity between creators & audiences. Futurist & educator Rob Salkowitz uses San Diego's Comic-Con as a lens through which to examine the collision of two very different models of transmedia. Salkowitz discusses stories & ideas from his new book, Comic-Con & the Business of Pop Culture to explore issues of interest to any communications, technology or marketing professional – & any fan of comics or pop culture.