1. FCB Cape Town
A division of the
Umlingani Group (Pty) Ltd
Reg. No.: 1982/006850/07
5 Armadale Street
Woodstock
Cape Town 7925
T +27 21 404 0300
F +27 21 404 0302
www.fcb.co.za
Directors
DB Coles
EH D’Oliveira
GD Vivian
JP Harries* (Non-Executive)
*American
4 April 2016
To whom it may concern:
Rob Ransome is busy completing a 3-month internship
with Foote, Cone and Belding Africa (Cape Town office).
He joined the Strategy Department in the beginning of
February and will complete his internship end April.
In his short time with us Rob was exposed to the
following fields of brand strategy and showed keen
participation in all instances:
- Competitor research that involved strategic
analysis to direct the following brands:
a) Engen Petroleum, South Africa’s most popular
fuel and retail convenience brand years
running.
b) Corner Bakery (Engen’s in-house bakery).
- Market research that involved category insights,
Generation Y behavior and a comprehensive
communication analysis for Distell (International
Wine & Spirit Competition's (IWSC) Distiller of
the Year 2015): Ready-To-Drink Beverages Africa
Report. Rob was involved with the report
integration (9 countries) and more importantly
primary research on Ghana, Nigeria and
Zimbabwe. Rob also presented to the Distell
Africa Board and Cider Category Board
respectively. He did a fantastic job at presenting
to one of FCB’s biggest clients and has shown
keen strategic skill in his insights analysis.

2. Rob was not shy to respectfully express his opinion
when asked. He impressed me with his knowledge
when he joined strategic discussions and made well-
thought through, meaningful contributions to the
strategic process. He has been a constructive team
player throughout.
It was a pleasure to have him on the team. He is a bright
young man and is hungry to make a success of his
career in brand communication and strategic planning.
And he is a really cool guy too.
If you want to contact me directly, please feel free to do
so, on 082 885 8014.
Yours sincerely,
Marthinus van Loggerenberg
Senior Strategic Planner