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INCENTIVES THAT DRIVE SALES 
REWARDS THAT MOTIVATE STAFF 
CONFERENCES THAT DELIVER IMPACTFUL 
MESSAGES 
GOLF DAYS THAT MAXIMISE ROI 
HOSPITALITY SOLUTIONS THAT 
BUILD LOYALTY 
“ Your team are possibly the best 
solution for event management 
that I have ever experienced.” 
Managing Director, 
Telecoms
0113 394 6130 
info@xsem.co.uk European Senior Tour Pro Am Golf Day, Wentworth. As seen on SKY SPORTS Raised over £10,000 for charity! 
“ Having appointed XSEM to manage our first ever Speedy Pro-Am 
Golf Day at Wentworth, we didn't look back. From the initial meeting 
to discuss ideas, to execution on the day, the team at XSEM were a pleasure 
to work with. They were clearly highly experienced and their attention to detail 
was second to none!” 
Group Marketing Director Speedy Services
TAILORED EVENT 
SOLUTIONS 
XSEM is a leading event 
management agency 
providing exceptional 
tailored and managed 
solutions to meet the 
needs and requirements 
of any business, large 
or small. 
Working together as an extension of your 
marketing team, we immerse ourselves 
in your business, forging unique long term 
relationships, bringing with it trust and 
continuity for your colleagues and 
clients alike. 
Focused on adding value to your brand, 
we create and deliver truly enjoyable and 
beneficial experiences. 
Rewards and incentives 
Conferences and exhibitions 
Golf services 
Corporate hospitality 
Callcredit Iceland Trip. Winners of staff incentive scheme. 
The Blue Lagoon - an unforgettable experience. 
Wavin Ascari Trip. Celebrating customer acheivement. 
Ascari - the worlds most exclusive race resort.
0113 394 6130 
info@xsem.co.uk 
Proven reward and incentive 
campaigns that help 
increase sales, raise 
performance standards 
and drive business. 
At XSEM we do more than just manage 
the end events. We offer a complete 
solution to running a staff or client 
incentive. 
You can save your marketing team’s 
valuable time by outsourcing the planning, 
communicating, delivering and reviewing 
of any campaign to us. 
We ensure that our clients maximise their 
return on investment by understanding 
and delivering what a successful 
campaign looks like to them. 
Micro-P. Customer sales incentive. For more information please visit 
our website at: www.xsem.co.uk 
Micro-P VIP. Distribution channel 6 month incentive. Our services included: 
Programme research and development 
Marketing campaign 
Micro-site design, build and maintenance 
Magazine design and print 
Personalised branded guest documentation 
Pre and on-site event management
REWARDS AND INCENTIVES 
ISTANBUL 
Callcredit 100 Club. Top performing staff incentive. 
“ Micro-P worked with XSEM over the last 12 months to deliver a sales 
incentive for our distributor network, they designed and developed the 
Micro-P VIP Club, they are now a valued preferred events partner and 
I would highly recommend their services to others...” 
Sales Director, Micro-P 
PPG Reward Scheme. Personalised mailers & media pack. 
Programme research and development 
Design of marketing launch materials 
Micro-site build 
Monthly results and website updates 
Pre and on-site event management 
Personalised branded guest documentation 
Programme research and development 
Marketing campaign design, print and distribution 
Full administration of monthly results for 
1000 cutomers 
Personalised branded guest documentation 
Pre and on-site event management
0113 394 6130 
info@xsem.co.uk Our strength is in listening 
to your needs. XSEM deliver 
powerful messages by 
understanding your business 
and the needs of your 
audience. We get to the 
heart of your business. 
Our expert services include: 
Venue sourcing 
Conference conception & content 
Conference market research 
AV, staging and production 
Marketing material design & print 
Health & safety provision 
Delegate registration & badging 
Website build 
Onsite registration team 
Onsite event management 
Guest speaker sourcing 
Keychoice Conference. Keynote speaker announcement. 
Keychoice Conference. Opening new doors conference hall. 
For more information please visit 
our website at: www.xsem.co.uk 
UK Conference and Exhibition for 500 delegates
CONFERENCES AND EXHIBITIONS 
“ I am so delighted that we chose XSEM to help create the Willis Networks 
International Forum. Your attention to detail and your ability to deliver the 
WOW factor were second to none and drew plaudits from our clients, 
and internal divisions alike.” 
Managing Director, Willis Commercial Networks 
CONCEPTION AND CONTENT 
XSEM’s vastly experienced marketing 
team will establish the best way for you 
to communicate with your customers 
and staff, drawing on over 25 years of 
industry knowledge. 
MARKET RESEARCH 
Pre event research is vital in delivering 
the right message to consumers and 
making sure that you get the best return 
on investment. Let our experienced 
team guide you through the process. 
AV, STAGING AND PRODUCTION 
Our clients can save time and resource by 
working alongside our trusted AV partner. 
Our AV and production team demonstrate 
acute ability coupled with years of 
experience in delivering the wow factor 
at conferences, gala dinners and product 
road shows. 
International conference for 200 delegates 
Willis Commercial Network International Forum. 
UK Road Show for 1100 delegates 
Speedy ‘Safety from the ground up’ Product Roadshow.
0113 394 6130 
info@xsem.co.uk XSEM Golf is one of the UK’s 
leading golf events agencies. 
We specialise in devising, 
planning and delivering golf 
tournaments from individual 
golf days to large scale 
national tournaments. 
Our team have played professional 
tournament golf, organised European 
Seniors Tour Pro AM events, managed 
Ryder Cup players and organised national 
tournaments, over multiple venues, 
for over 1000 golfers. 
You focus on the customers, 
we’ll look after the golf. 
Corporate golf days 
Golf tournament management 
Pro AM management 
Overseas golf experiences 
Golf hospitality - US Masters & Open 
PPG Golf Masters Finalists at Valderrama Golf Club. 
PPG Golf Masters Finalists, at Valderrama Golf Club. 
The US Masters at Augusta National Golf Club. 
The US Masters , at Augusta National Golf Club.
GOLF 
“ Many thanks for the superb delivery of the Golf Masters, 
customer and staff feedback has been superb and on a 
personal level I found XSEM easy to deal with from 
tendering and planning through to event execution...” 
Marketing Controler PPG 
TOURNAMENT CREATION 
XSEM have worked with many organisations to develop and 
deliver highly acclaimed golf tournaments. We created and 
managed the inaugural PPG Golf Masters, a national golf 
tournament with 20 regional events for 1000 golfers competing 
for 20 places at the final in Valderrama. XSEM also designed 
and delivered the Speedy Seniors Tour Pro AM, a televised 
golf tournament featuring 25 players form the European 
Seniors Tour including ex Ryder Cup stars. 
VENUE SOURCING 
Due to our unique contacts and our deep appreciation of the 
industry, XSEM’s clients enjoy playing at the best courses. 
Clients are amazed by the “unknown gems” that we recommend, 
this distinguishes our clients from their competitors! 
TOURNAMENT MARKETING COLLATERAL 
Focused on providing a professional golf experience from 
the outset, we save our clients time and resource by utilising 
our in house designer. We develop the tournament identity for 
all invites, itineraries and course branding. [Insert PPG Golf 
Masters logo here. 
ONLINE PLAYER REGISTRATION 
To reduce administration pressures, our unique online registration 
process allows customers to register for our events online without 
the need to fill out and return forms. Furthermore our system 
automatically builds a spreadsheet database which is specifically 
designed to receive, handle and process responses thereby reducing 
administration costs. 
WEBSITE CREATION 
Event websites are a great way of professionally communicating 
all the details for the tournament including venue information, 
tee times, competition format, terms and conditions and also 
manage the online player registration. This is designed, 
developed and maintained by our in house team. 
GOLF PRODUCT AND PRIZING SOURCING 
Our clients directly benefit from our considerable buying power and 
from our solid relationships with all the leading manufacturers in 
golf by saving money on top of the range branded material and prizes. 
BRANDING AND ON COURSE SIGNAGE 
Professional branding on the day can add a real level of quality to 
the clients’ perception of the event. Working with branding partners 
of the European Tour, XSEM produce quality course branding for 
our corporate clients. 
TV PRODUCTION, COVERAGE AND PR 
For clients looking to gain brand exposure and TV coverage XSEM 
have experience of working with TV production companies and 
SKY SPORTS. The Speedy Seniors Pro AM received a one hour 
highlights show shown on SKY SPORTS in prime viewing time. 
EVENT MANAGEMENT 
Our onsite event management team manage the whole event 
from pre-event branding and room set up, guest registration 
and tournament management. XSEM provide a full tournament 
scoring service where required and manage the golf course staff 
on the day to ensure the event runs smoothly.
0113 394 6130 
info@xsem.co.uk XSEM do not own any facilities so our 
advice is honest and impartial. 
Clients receive independent 
advice from XSEM about the 
best facilities on the market 
in line with their client base 
and budget. Benefit from a wide portfolio of events 
established and built up over ten years’ 
experience in the sports and hospitality 
market. Clients have peace of mind when 
entertaining their key customers, safe in 
the knowledge that XSEM only use 
official hospitality. 
“ It was a truly fantastic day out and our clients 
thoroughly enjoyed themselves. The whole 
package was well thought out and the logistical 
arrangements made the whole experience seem 
extremely relaxed and stress free” 
Partner, Accountancy Firm 
For more information please visit 
our website at: www.xsem.co.uk 
Example branded event itineraries
CORPORATE 
HOSPITALITY 
Major events that XSEM can provide 
hospitality at include the following: 
Royal Ascot 
Cheltenham Festival 
Ebor races 
Grand National 
Six Nations Rugby 
Autumn Internationals 
Premiership Games 
Open Golf 
US Masters Golf 
World Snooker 
Test Match Cricket 
Driving days 
Flying days 
Theatre packages 
Concerts 
Shows 
Wimbledon 
Queens Club 
“ Just a quick note to say thank you for organising an 
exceptional day at Cheltenham last week.” 
“ Fabulous, never experienced such a well organised 
and relaxed atmosphere” 
“ Fantastic, perfectly organised” 
“ The day could not of been scripted any better” 
These are just a few of the comments received in letters. 
Thanks again for such a professional approach. 
Director - Professional Services Company 
Example branded event itineraries 
“ I wanted to drop you a quick thank you note for 
the great day out we had at this year’s Grand 
National. Yet again everything booked through 
XSEM ran perfectly to schedule and your choice 
of hospitality facility, hotel and transfers were 
excellent.” 
Managing Director - Recruitment Firm
0113 394 6130 
info@xsem.co.uk Successful events start with a great design 
concept which is carefully crafted and 
communicated in a professional manner. 
Micro-P VIP Incentive Programme 
XSEM ensure that your events stand out 
from your competitors by delivering clear 
and concise marketing material to your 
chosen target audience. 
Design and support services include: 
Design and print of marketing collateral 
In-house designer 
Creation of itineraries and literature 
Website creation 
Full administrative support - we’ll save 
you time and do it all for you. 
Managed registrations 
BRAND CREATION & INTEGRATION 
Before any work is undertaken we develop 
an initial idea to suit your specific needs 
and create a unique and relevant ‘brand’ 
image for the event. We then ensure that 
this brand image forms every element of 
the event in order to continuously reinforce 
the underlying key themes. 
Client branded collateral
MARKETING SERVICES 
“ XSEM’s management of our 600 delegate conference on 
‘D’ day was excellent! They ensured that both in the 
immediate lead up to the event and on the day everything 
was planned for, prepared thoroughly and that it all ran to 
schedule with not a single hic up!!” 
Managing Director Keychoice 
BRAND CREATION & INTEGRATION 
Before any work is undertaken we develop 
an initial idea to suit your specific needs 
and create a unique and relevant ‘brand’ 
image for the event. We then ensure that 
this brand image forms every element of 
the event in order to continuously reinforce 
the underlying key themes. 
MARKETING COLLATERAL 
Our design team work directly with the 
client to effectively deliver the brand for the 
event across all related invites, itineraries 
and any other materials that may be 
required. This entire process is all included 
in our overall event management. 
ONLINE REGISTRATION 
To take the administration pressures away 
from the client, this allows customers to 
go online and register for the event without 
the need to send any forms back. Keychoice ‘Opening new doors’ website
To help our clients grow their business 
through tailored event solutions. 
OUR VALUES 
Service Excellence 
Passion 
Integrity 
Commitment 
Innovation 
XSEM Limited 
@XsemLtd 
XSEM Ltd. Registered in England & Wales. Registered No. 4654429. 
Registered address St Andrews House, St Andrews Street, Leeds, LS1. 
VAT No. 809 075 915 
Our mission statement 
ADDRESS 
XSEM Limited, Marshalls Mill, 
Marshall Street, Leeds LS11 9YJ 
TELEPHONE 
0113 394 6130 
EMAIL 
info@xsem.co.uk 
WEBSITE 
www.xsem.co.uk
Telephone: 0113 394 6130 Email: info@xsem.co.uk Website: www.xsem.co.uk

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xsem_Brochure_2014

  • 1. INCENTIVES THAT DRIVE SALES REWARDS THAT MOTIVATE STAFF CONFERENCES THAT DELIVER IMPACTFUL MESSAGES GOLF DAYS THAT MAXIMISE ROI HOSPITALITY SOLUTIONS THAT BUILD LOYALTY “ Your team are possibly the best solution for event management that I have ever experienced.” Managing Director, Telecoms
  • 2. 0113 394 6130 info@xsem.co.uk European Senior Tour Pro Am Golf Day, Wentworth. As seen on SKY SPORTS Raised over £10,000 for charity! “ Having appointed XSEM to manage our first ever Speedy Pro-Am Golf Day at Wentworth, we didn't look back. From the initial meeting to discuss ideas, to execution on the day, the team at XSEM were a pleasure to work with. They were clearly highly experienced and their attention to detail was second to none!” Group Marketing Director Speedy Services
  • 3. TAILORED EVENT SOLUTIONS XSEM is a leading event management agency providing exceptional tailored and managed solutions to meet the needs and requirements of any business, large or small. Working together as an extension of your marketing team, we immerse ourselves in your business, forging unique long term relationships, bringing with it trust and continuity for your colleagues and clients alike. Focused on adding value to your brand, we create and deliver truly enjoyable and beneficial experiences. Rewards and incentives Conferences and exhibitions Golf services Corporate hospitality Callcredit Iceland Trip. Winners of staff incentive scheme. The Blue Lagoon - an unforgettable experience. Wavin Ascari Trip. Celebrating customer acheivement. Ascari - the worlds most exclusive race resort.
  • 4. 0113 394 6130 info@xsem.co.uk Proven reward and incentive campaigns that help increase sales, raise performance standards and drive business. At XSEM we do more than just manage the end events. We offer a complete solution to running a staff or client incentive. You can save your marketing team’s valuable time by outsourcing the planning, communicating, delivering and reviewing of any campaign to us. We ensure that our clients maximise their return on investment by understanding and delivering what a successful campaign looks like to them. Micro-P. Customer sales incentive. For more information please visit our website at: www.xsem.co.uk Micro-P VIP. Distribution channel 6 month incentive. Our services included: Programme research and development Marketing campaign Micro-site design, build and maintenance Magazine design and print Personalised branded guest documentation Pre and on-site event management
  • 5. REWARDS AND INCENTIVES ISTANBUL Callcredit 100 Club. Top performing staff incentive. “ Micro-P worked with XSEM over the last 12 months to deliver a sales incentive for our distributor network, they designed and developed the Micro-P VIP Club, they are now a valued preferred events partner and I would highly recommend their services to others...” Sales Director, Micro-P PPG Reward Scheme. Personalised mailers & media pack. Programme research and development Design of marketing launch materials Micro-site build Monthly results and website updates Pre and on-site event management Personalised branded guest documentation Programme research and development Marketing campaign design, print and distribution Full administration of monthly results for 1000 cutomers Personalised branded guest documentation Pre and on-site event management
  • 6. 0113 394 6130 info@xsem.co.uk Our strength is in listening to your needs. XSEM deliver powerful messages by understanding your business and the needs of your audience. We get to the heart of your business. Our expert services include: Venue sourcing Conference conception & content Conference market research AV, staging and production Marketing material design & print Health & safety provision Delegate registration & badging Website build Onsite registration team Onsite event management Guest speaker sourcing Keychoice Conference. Keynote speaker announcement. Keychoice Conference. Opening new doors conference hall. For more information please visit our website at: www.xsem.co.uk UK Conference and Exhibition for 500 delegates
  • 7. CONFERENCES AND EXHIBITIONS “ I am so delighted that we chose XSEM to help create the Willis Networks International Forum. Your attention to detail and your ability to deliver the WOW factor were second to none and drew plaudits from our clients, and internal divisions alike.” Managing Director, Willis Commercial Networks CONCEPTION AND CONTENT XSEM’s vastly experienced marketing team will establish the best way for you to communicate with your customers and staff, drawing on over 25 years of industry knowledge. MARKET RESEARCH Pre event research is vital in delivering the right message to consumers and making sure that you get the best return on investment. Let our experienced team guide you through the process. AV, STAGING AND PRODUCTION Our clients can save time and resource by working alongside our trusted AV partner. Our AV and production team demonstrate acute ability coupled with years of experience in delivering the wow factor at conferences, gala dinners and product road shows. International conference for 200 delegates Willis Commercial Network International Forum. UK Road Show for 1100 delegates Speedy ‘Safety from the ground up’ Product Roadshow.
  • 8. 0113 394 6130 info@xsem.co.uk XSEM Golf is one of the UK’s leading golf events agencies. We specialise in devising, planning and delivering golf tournaments from individual golf days to large scale national tournaments. Our team have played professional tournament golf, organised European Seniors Tour Pro AM events, managed Ryder Cup players and organised national tournaments, over multiple venues, for over 1000 golfers. You focus on the customers, we’ll look after the golf. Corporate golf days Golf tournament management Pro AM management Overseas golf experiences Golf hospitality - US Masters & Open PPG Golf Masters Finalists at Valderrama Golf Club. PPG Golf Masters Finalists, at Valderrama Golf Club. The US Masters at Augusta National Golf Club. The US Masters , at Augusta National Golf Club.
  • 9. GOLF “ Many thanks for the superb delivery of the Golf Masters, customer and staff feedback has been superb and on a personal level I found XSEM easy to deal with from tendering and planning through to event execution...” Marketing Controler PPG TOURNAMENT CREATION XSEM have worked with many organisations to develop and deliver highly acclaimed golf tournaments. We created and managed the inaugural PPG Golf Masters, a national golf tournament with 20 regional events for 1000 golfers competing for 20 places at the final in Valderrama. XSEM also designed and delivered the Speedy Seniors Tour Pro AM, a televised golf tournament featuring 25 players form the European Seniors Tour including ex Ryder Cup stars. VENUE SOURCING Due to our unique contacts and our deep appreciation of the industry, XSEM’s clients enjoy playing at the best courses. Clients are amazed by the “unknown gems” that we recommend, this distinguishes our clients from their competitors! TOURNAMENT MARKETING COLLATERAL Focused on providing a professional golf experience from the outset, we save our clients time and resource by utilising our in house designer. We develop the tournament identity for all invites, itineraries and course branding. [Insert PPG Golf Masters logo here. ONLINE PLAYER REGISTRATION To reduce administration pressures, our unique online registration process allows customers to register for our events online without the need to fill out and return forms. Furthermore our system automatically builds a spreadsheet database which is specifically designed to receive, handle and process responses thereby reducing administration costs. WEBSITE CREATION Event websites are a great way of professionally communicating all the details for the tournament including venue information, tee times, competition format, terms and conditions and also manage the online player registration. This is designed, developed and maintained by our in house team. GOLF PRODUCT AND PRIZING SOURCING Our clients directly benefit from our considerable buying power and from our solid relationships with all the leading manufacturers in golf by saving money on top of the range branded material and prizes. BRANDING AND ON COURSE SIGNAGE Professional branding on the day can add a real level of quality to the clients’ perception of the event. Working with branding partners of the European Tour, XSEM produce quality course branding for our corporate clients. TV PRODUCTION, COVERAGE AND PR For clients looking to gain brand exposure and TV coverage XSEM have experience of working with TV production companies and SKY SPORTS. The Speedy Seniors Pro AM received a one hour highlights show shown on SKY SPORTS in prime viewing time. EVENT MANAGEMENT Our onsite event management team manage the whole event from pre-event branding and room set up, guest registration and tournament management. XSEM provide a full tournament scoring service where required and manage the golf course staff on the day to ensure the event runs smoothly.
  • 10. 0113 394 6130 info@xsem.co.uk XSEM do not own any facilities so our advice is honest and impartial. Clients receive independent advice from XSEM about the best facilities on the market in line with their client base and budget. Benefit from a wide portfolio of events established and built up over ten years’ experience in the sports and hospitality market. Clients have peace of mind when entertaining their key customers, safe in the knowledge that XSEM only use official hospitality. “ It was a truly fantastic day out and our clients thoroughly enjoyed themselves. The whole package was well thought out and the logistical arrangements made the whole experience seem extremely relaxed and stress free” Partner, Accountancy Firm For more information please visit our website at: www.xsem.co.uk Example branded event itineraries
  • 11. CORPORATE HOSPITALITY Major events that XSEM can provide hospitality at include the following: Royal Ascot Cheltenham Festival Ebor races Grand National Six Nations Rugby Autumn Internationals Premiership Games Open Golf US Masters Golf World Snooker Test Match Cricket Driving days Flying days Theatre packages Concerts Shows Wimbledon Queens Club “ Just a quick note to say thank you for organising an exceptional day at Cheltenham last week.” “ Fabulous, never experienced such a well organised and relaxed atmosphere” “ Fantastic, perfectly organised” “ The day could not of been scripted any better” These are just a few of the comments received in letters. Thanks again for such a professional approach. Director - Professional Services Company Example branded event itineraries “ I wanted to drop you a quick thank you note for the great day out we had at this year’s Grand National. Yet again everything booked through XSEM ran perfectly to schedule and your choice of hospitality facility, hotel and transfers were excellent.” Managing Director - Recruitment Firm
  • 12. 0113 394 6130 info@xsem.co.uk Successful events start with a great design concept which is carefully crafted and communicated in a professional manner. Micro-P VIP Incentive Programme XSEM ensure that your events stand out from your competitors by delivering clear and concise marketing material to your chosen target audience. Design and support services include: Design and print of marketing collateral In-house designer Creation of itineraries and literature Website creation Full administrative support - we’ll save you time and do it all for you. Managed registrations BRAND CREATION & INTEGRATION Before any work is undertaken we develop an initial idea to suit your specific needs and create a unique and relevant ‘brand’ image for the event. We then ensure that this brand image forms every element of the event in order to continuously reinforce the underlying key themes. Client branded collateral
  • 13. MARKETING SERVICES “ XSEM’s management of our 600 delegate conference on ‘D’ day was excellent! They ensured that both in the immediate lead up to the event and on the day everything was planned for, prepared thoroughly and that it all ran to schedule with not a single hic up!!” Managing Director Keychoice BRAND CREATION & INTEGRATION Before any work is undertaken we develop an initial idea to suit your specific needs and create a unique and relevant ‘brand’ image for the event. We then ensure that this brand image forms every element of the event in order to continuously reinforce the underlying key themes. MARKETING COLLATERAL Our design team work directly with the client to effectively deliver the brand for the event across all related invites, itineraries and any other materials that may be required. This entire process is all included in our overall event management. ONLINE REGISTRATION To take the administration pressures away from the client, this allows customers to go online and register for the event without the need to send any forms back. Keychoice ‘Opening new doors’ website
  • 14. To help our clients grow their business through tailored event solutions. OUR VALUES Service Excellence Passion Integrity Commitment Innovation XSEM Limited @XsemLtd XSEM Ltd. Registered in England & Wales. Registered No. 4654429. Registered address St Andrews House, St Andrews Street, Leeds, LS1. VAT No. 809 075 915 Our mission statement ADDRESS XSEM Limited, Marshalls Mill, Marshall Street, Leeds LS11 9YJ TELEPHONE 0113 394 6130 EMAIL info@xsem.co.uk WEBSITE www.xsem.co.uk
  • 15. Telephone: 0113 394 6130 Email: info@xsem.co.uk Website: www.xsem.co.uk