Before starting your business on Quora check how it works. The kind of audience visiting Quora, purpose, trending topics, bidding methods and more. Understand Quora before directly jumping into it.

2. Define Your
Agenda on
Quora
Why you want to use Quora?
What type of audience to
Target
Brand & Quora

3. Kind of People
Visits on
Quora
Evaluate Products
Conduct Research
Learn about World
To Share Knowledge
To be Productive
To Share Stories
Find Type of Group / Community

4. Product Evaluation:
To know more about
brand / product.
01
To Conduct Research:
What is best Software
for Video Filming/
Tool/ Policies/ Medi
Claims
02
Benefits & Uses:
How to use XYZ
products; benefits of
having Medi Claims
03

5. Indian Audience on
Quora
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
Audience %
Age Group

6. Mainly following Topics on Quora
We will have to start with following
Spaces as per our niche. On below
mentioned type of topics along with
our niche, we can target a large
number of audience.
• Finance
• Technology
• Software
• Education

7. Finance
46M+ follows Finance Topic, mainly:
- Insurance, Loan & Mortgage
Here we can pitch our Finance & Loan Management
Categories.
Common & Trending Query: “Some financial tips for
everyone”
Spaces: Finance Insider, Market & finance

8. Technology
To focus on Google & Amazon
Target E-commerce platform category &
queries from blog.
Spaces: Tech Insider, Technologica Prime
Common & Trending Query: “Impact of
Google Algorithms”

9. Software
In software topic the trend is increasing on “Business
Strategy”, “Software & Applications” keywords.
Target each category & queries from blog but as per
current trend we should start with CRM software.
Spaces: Cloud daily from SaaStr, Digital Marketing
News & Trends
Common & Trending Query: “Best CRM for Startups
& Small Business”

10. Education
Highest following topic with 68M+ followers
Target education category & queries from
blog.
Spaces: Study Abroad Guidance, Academics
& Education, Daily Dose of Vocab
Common & Trending Query: “Exams &
Tests, Exam & Test Preparation”

11. Types of Ads on
Quora
TEXT
IMAGE
PROMOTED ANS

12. Promoted Answers
Share detailed info on product/ service/ solution.
Benefits
• Boostorganiccontent
• Create top of funnel awareness
• Platform to introduce product / service.

13. How to target
audience?
Contextual:
We can show ads
relevant to
particular topics/
keywords/
questions on which
we want to focus.
Behavioral:
Based on interest/
retarget them on
their search and
scroll based history.
Audience:
Matches web traffic
or contact list
Broad:
Show it to widely
across to maximize
potential
impressions.
Can also divide it on basis of
Gender, device using, location
and browser based.

14. Bidding methods to decide on:
CPC: TO OPTIMIZE AD
DELIVERY FOR TRAFFIC TO
YOUR WEBSITE / LANDING
PAGE.
1
CPM: OPTIMIZE AD DELIVERY
TO SHOW YOUR AD TO AS
MANY PEOPLE AS POSSIBLE
2

15. How to monitor campaign performance
Can be managed by Quora Ads Manager
• Monitor ads performance
• Check & understand competitiveness with
auction insights
• Can create and track conversions
• Build & Automate reports

16. Measuring Results
•Quora Pixel
•Set up advanced match
•Adjust to conversion windows
•Analyse view through
conversions
Now to
check
whether it’s
impactful
or not