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AUTOMOBILE
INDUSTRY
GROUP 1:
ABRAHAM JOHN
ROBIN SHAJI
RIYAASEEF
EVOLUTION OF AUTOMOBILE SECTOR IN INDIA
Before 1982
1983-1992
1992-2007
2015 onwards
MARKET OVERVIEW
KEY PLAYERS
Maruti Suzuki Tata Motors Hyundai Mahindra
Honda Toyota Ford Nissan
Luxury
Vehicles
Catering
Indian Needs
New Financing
Options
Capacity
Addition
Electric
Vehicles
TRENDS
Growing Demand
Policy Support
Support Infrastructure and
High Investments
GROWTH
DRIVERS
POLICIES AND INITIATIVES
NATRIP
Department of Heavy
Industries & Public
Enterprises
The Automotive
Mission Plan 2016-26
(AMP 2026)
FAME
INVESTMENT SCENARIO
Nissan Toyota Hyundai SAIC
Mercedes-
Benz
Honda
Motor
Company
Motoroyale
Kinetic
India is fast emerging as a global R&D hub.
Opportunities for creating sizeable market segments
through innovations
Small-car manufacturing hub
OPPORTUNITIES
INDUSTRY ORGANISATIONS
Society of Indian Automobile
Manufacturers (SIAM)
Federation of Indian
Automobile Associations.
SWOT ANALYSIS
Evolving industry
Constant product innovation & technological advancement
Manufacturing facilities in Asian nations to control cost
Bargaining power of consumers
Government regulations
High employee turnover
Fuel-efficient vehicles
Changing lifestyle & customer groups
Market expansion
Rising competition
Sluggish economy
Volatility in fuel prices
PESTEL ANALYSIS
 Governments around the world are favoring low emission vehicles. Moreover, taxes on
the luxury vehicles and fuel guzzlers have grown higher.
 Technology that is fuel efficient and low on emission can easily pass government rules.
Moreover, the import rules and taxes vary from country to country.
 Changing government regimes as well political regulation of the market can from time
to time cause favorable or unfavorable fluctuations.
 This area was hit hard by the ongoing monetary emergency. At the point when the monetary
conditions are bad, the offers of vehicles fall. The interest for extravagance or expensive
vehicles is likewise influenced ineffectively during poor monetary conditions.
 In the event that the monetary conditions are great, the offers of vehicles can stay high. The
deals are commonly higher in the developed nations.
 The automotive business is additionally influenced by the changing socio social patterns
and individuals' inclinations. Vehicle creators need to receive to these powers.
 Consistently new models are discharged remembering individuals' inclinations. In addition,
explicit styles are favored in specific societies.
 The more creative the organization, the higher is its piece of the overall industry. Given
this reality, all the real players make immense interests in innovative work.
 Brands like Toyota, Hyundai and Ford are putting resources into low outflow and
condition neighborly vehicles.
 Toyota is notwithstanding wanting to discharge a driverless vehicle in the coming
years. Not simply this, the major mechanical players are attempting to enter this
segment of the business.
 The laws identified with condition kind disposition and carbon discharges are
becoming stiffer around the world.
 Given that all the real players in the car business needed to center upon low outflow
vehicles. The vehicles which are low on emanations and fuel utilization get charge
endowments and are supported by the legislature and law.
 Law is another significant factor that gets the chance to influence the productivity and
execution of the vehicle brands.
 Vehicles selling in the universal market are liable to laws identified with item quality
and wellbeing. The contamination laws have become stricter.
PORTER’S ANALYSIS
• The buyers in the industry have high bargaining power because they have
many options in the same price range.Buyer Power
• The supplier power is low due to the availability of a large number of
suppliers and cheap import of automobile components from countries like
China.
Supplier power
• The competition in the industry is very high and is expected to increase
further due to the entry of many new foreign players in the country looking
at the prevalent high demand.
Competitive Rivalry
• In each segment, there are substitutes available in the segments itself.
Across segments, passenger cars are said to be the closest substitute to the
two wheeler segment, especially after the introduction of the Tata Nano.
Availability of Substitutes
• The industry is capital and technology intensive, Also the industry requires
a wide distribution network to be in the race. Hence the threat of new
entrants is fairly low.
Threat of New Entrants
THANK YOU

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Automobile industry

  • 2. EVOLUTION OF AUTOMOBILE SECTOR IN INDIA Before 1982 1983-1992 1992-2007 2015 onwards
  • 4.
  • 5. KEY PLAYERS Maruti Suzuki Tata Motors Hyundai Mahindra Honda Toyota Ford Nissan
  • 7. Growing Demand Policy Support Support Infrastructure and High Investments GROWTH DRIVERS
  • 8. POLICIES AND INITIATIVES NATRIP Department of Heavy Industries & Public Enterprises The Automotive Mission Plan 2016-26 (AMP 2026) FAME
  • 9. INVESTMENT SCENARIO Nissan Toyota Hyundai SAIC Mercedes- Benz Honda Motor Company Motoroyale Kinetic
  • 10. India is fast emerging as a global R&D hub. Opportunities for creating sizeable market segments through innovations Small-car manufacturing hub OPPORTUNITIES
  • 11. INDUSTRY ORGANISATIONS Society of Indian Automobile Manufacturers (SIAM) Federation of Indian Automobile Associations.
  • 12. SWOT ANALYSIS Evolving industry Constant product innovation & technological advancement Manufacturing facilities in Asian nations to control cost Bargaining power of consumers Government regulations High employee turnover
  • 13. Fuel-efficient vehicles Changing lifestyle & customer groups Market expansion Rising competition Sluggish economy Volatility in fuel prices
  • 14. PESTEL ANALYSIS  Governments around the world are favoring low emission vehicles. Moreover, taxes on the luxury vehicles and fuel guzzlers have grown higher.  Technology that is fuel efficient and low on emission can easily pass government rules. Moreover, the import rules and taxes vary from country to country.  Changing government regimes as well political regulation of the market can from time to time cause favorable or unfavorable fluctuations.  This area was hit hard by the ongoing monetary emergency. At the point when the monetary conditions are bad, the offers of vehicles fall. The interest for extravagance or expensive vehicles is likewise influenced ineffectively during poor monetary conditions.  In the event that the monetary conditions are great, the offers of vehicles can stay high. The deals are commonly higher in the developed nations.
  • 15.  The automotive business is additionally influenced by the changing socio social patterns and individuals' inclinations. Vehicle creators need to receive to these powers.  Consistently new models are discharged remembering individuals' inclinations. In addition, explicit styles are favored in specific societies.  The more creative the organization, the higher is its piece of the overall industry. Given this reality, all the real players make immense interests in innovative work.  Brands like Toyota, Hyundai and Ford are putting resources into low outflow and condition neighborly vehicles.  Toyota is notwithstanding wanting to discharge a driverless vehicle in the coming years. Not simply this, the major mechanical players are attempting to enter this segment of the business.
  • 16.  The laws identified with condition kind disposition and carbon discharges are becoming stiffer around the world.  Given that all the real players in the car business needed to center upon low outflow vehicles. The vehicles which are low on emanations and fuel utilization get charge endowments and are supported by the legislature and law.  Law is another significant factor that gets the chance to influence the productivity and execution of the vehicle brands.  Vehicles selling in the universal market are liable to laws identified with item quality and wellbeing. The contamination laws have become stricter.
  • 17. PORTER’S ANALYSIS • The buyers in the industry have high bargaining power because they have many options in the same price range.Buyer Power • The supplier power is low due to the availability of a large number of suppliers and cheap import of automobile components from countries like China. Supplier power • The competition in the industry is very high and is expected to increase further due to the entry of many new foreign players in the country looking at the prevalent high demand. Competitive Rivalry • In each segment, there are substitutes available in the segments itself. Across segments, passenger cars are said to be the closest substitute to the two wheeler segment, especially after the introduction of the Tata Nano. Availability of Substitutes • The industry is capital and technology intensive, Also the industry requires a wide distribution network to be in the race. Hence the threat of new entrants is fairly low. Threat of New Entrants