A brief historic look at one of the biggest first-movers in the e-learning universe.

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Coursera.org
We envision a world where anyone, anywhere can
transform their life by accessing the world’s best
learning experience.
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About Coursera
• As of June 2018, Coursera had more than 33 million
registered users.
• As of August 2019 the number of course offerings was
3,600.
• Coursera works with universities and other organizations
to offer online courses, specializations, and degrees in a
variety of subjects, such as engineering, humanities,
medicine, biology, social sciences, mathematics,
business, computer science, digital marketing, data
science, and others.
• As of February 2017, the total number of partners is 149
across 29 countries. Coursera mainly works with
universities and colleges, but also with governments.
University partners include University of São Paulo in
Brazil, University of London in the UK, Indian School of
Business of India, Yonsei University in Korea, and
institutions like Yale and University of Pennsylvania.
• Coursera also offers financial aid to its members on
special requests, rendering most of the available courses
free for the deserving candidates.
WebsiteProfile
An American online learning platform that
offers massive open online courses (MOOC),
specializations, and degrees.
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TheLeadership
Jeff Maggioncalda is the Current CEO of Coursera.
The CEO at Coursera
• A Charismatic Leader, Jeff has a contemporary and
risk-taking mindset (as evident from his decision to
make Financial Engines Public).
• He continues to be the Director of Silicon Valley Bank
Inc. due to his prior high-quality online investment
advice.
• He holds an MBA from the Stanford Graduate School
of Business and a Bachelor's degree in Economics and
English from Stanford University.
• Jeff is a lifelong learner and proud dad, and enjoys
studying music theory and spending time with his
wife and three daughters.
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Motivation
• Authenticity based Motivation: Fee-based course
options, which include verified credentials for
completion.
• Feedback: In January 2016, Coursera rolled out fees to
earn grades and assessment for "the vast majority of
courses that are part of Specializations.“
• Financial Aid: The company offers Financial Aid to people
who demonstrate a need.
• Collaborations: In January 2017, the company launched
Coursera for Governments & Nonprofits. Coursera has
announced partnerships with the Institute for Veterans &
Military Families (IVMF) in the United States and entities
in Egypt, Mongolia, Singapore, Malaysia, Pakistan, and
Kazakhstan.
• Full-Fledged Degrees: In March 2018, Coursera launched
six fully online degree courses including the bachelor's
and master's qualifications.
• Building a Brand: On Coursera you can find online
courses, Specializations, certificates and degrees from
190+ world-class universities and companies, including:
Yale, University of Pennsylvania, Google, IBM, and more.
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MOTIVATION
To encourage Universities and organisations
to offer more, and the clients to avail more.

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Culture at Coursera
• Considering that it offers one of the most globally-
recognized courses on ‘Organisational Culture’,
Coursera.org follows an exemplary culture with a Lattice
Structure, where there is least Hierarchy and utmost
acceptance of nuances and dissent.
• There are collaborators who bring in tie-ups with
Universities, colleges, Etcetera, and then there are actual
educationists who work in their individual and isolated
capacities and payouts to provide the human interaction
necessary in courses.
• The Website is available in English, Hindi, Spanish, French,
Chinese, Arabic, Russian, Portuguese, Turkish, Ukrainian,
Hebrew, German and Italian, which makes it quite
evident that there are no linguistic barriers amidst the
educators and the clients.
• Since the founders are also former educationists from
Standford, Coursera.org focuses only on a simplistic zero-
sum-game of pay-to-learn. For eligible candidates, the
financial aid is very easy to procure. There are no
constraints whatsoever.
CultureAtCoursera
Learning-Oriented, Lattice structure, with
complete mediation to remove any barriers
to education.
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