2. FR
Add a footer 2
Research Method
• It is a strategy used to implement the plan
• Treatment of information is research method
• Variable—correlation, prediction and difference can be checked
• Research method can be descriptive, exploratory ad explanatory
• Correlational research, relationship between two variables are identified.
• Comparative research, comparison or difference draw between two variable.
• Descriptive research include both correlation and comparative research
• Exploratory research, variable are explored only
• Explanatory research, cause and effect of variable is determined
3. It is a plan to answer your research
question
The way we approach participant
It is the information related to collection
of data and analysis of data
It include sample, sample frame and
sampling unit
Research Design
Add a footer 3
4. FR
Add a footer 4
Types of survey research design in marketing
research
• Cross sectional research design
• In this design participant are different but the time is same. Sub groups are included
• It is mostly use because research is time bound
• Longitudinal research design
• In this design participant are same but the time is different.
• It is not only conducted on developmental stages. It also conduct on across years
• Successive independent sampling
• In this design participant and time both are different
• Mostly studies are present in clinical psychology
5. • It is the research design in which researchers
only observe the things
• It is also descriptive research
• Information is treated in the form of describing
the things
• Restaurants: sitting arrangements
• Colors and emotions
• Pharmaceutical company: research done on
medicine colors
Observational
Research Design
Add a footer 5
6. FR
Add a footer 6
Research design should be criticize
Research method should be criticize
In sample , design, size, probability or non probability sampling should be discussed
Variable can be criticized in term of which other variable can be taken as a part of research
Correlation research has low internal validity and high external validity
Study Limitation
Internal Validity
It tells about truthfulness of research
method.
Less flaws
Confounding variable controlled
Limited sample
Cause and effect determined
External Validity
It is occur in real setting
Generalization high
More flaws
Confounding variable are not controlled
Large sample size
Causation can’t determined
7. FR
Qualitative
• It is analytical research
• It contain words
• It include objectives
• It include age and developmental researches
• Qualitative research is exploratory. It include
creation of knowledge
• Its one purpose is to build theory
• In this non parametric test are used. Chi
square mostly used.
• Statistical analysis is optional
Quantitative
• It contain numbers.
• It include objectives and hypothesis
• Parametric test mostly used. If data
skewed than non parametric tests are
used
• Statistical analysis is mandatory
• Inference draw on the base of statistical
analysis
Add a footer 7
9. FR
Add a footer 9
Focus Group
• Researcher recommend different participant for focus group
5-8
6-10
6-12
7-10
• If the participant are near to 5 then it is good
• Take the group of minimum range not maximum range
• If group is larger the proper focus not occur. Attention become distract
• There should be one moderator in focus group
• Question is liked unstructured interview
• Timing: 35-45 minutes or not more than hour
10. FR
Focus Group
• Many individual present at the same
time
• Focus group conduct with all the
participant that are present at the given
time.
• Brain storming: flow of ideas occur in
focus group
• It is more preferrable
Unstructured Interview
• Many individual involve
• Interview conduct individual by
individual
• No brain storming
Add a footer 10
11. FR
Add a footer 11
Type of interviews
• Structured Interview: Questionnaires
• Direction and answer are both given
• Particular set of predetermined question are asked
• All the questions are planned in advance. Responses are limited
• Semi structured interview: RISB
• Only direction are given
• It include few predetermined and question and rest of question are not panned in advance
• Unstructured interview
• No direction given
• Questions are not prepared in advance
• Different participants are asked different questions
12. • It involve analyses of any type of public
records of behavior such as government
records, newspaper article, speeches, letter
of public figure and television
• E.g. content analysis
Archival Research
Add a footer 12
