3. The recruiting landscape
has changed significantly over the
years, but there has always
been one constant:
The need to recruit in a way that
attracts the best talent – as
well as a way to distinguish the
best candidates
from the rest.
4. Over the last 10 years, the standard metal file cabinets filled
with paper applications and resumes have been replaced by
massive internet job boards, career pages on company
websites, electronic resumes, and online applications.
5. • Because of the almost limitless capacity of
digital online recruitment data, finding
candidates through these platforms
requires a different approach than it did a
decade ago, and is ever-changing. While
today’s technologies are sophisticated,
with almost endless capabilities, and can
be efficient, they can also become
overwhelming and, ultimately
troublesome for many reasons.
• However, industry and economic trends
have lead us down the technological path
where now we have more opportunity to
do our recruiting faster and more
efficiently, with more avenues and choices
than ever before
6. But there are still many
without jobs, people in the
wrong positions, open
positions, and business
flooded with resumes of under
or over qualified candidates.
With all these online tools,
systems, and networks, how
can this be possible?
7. The more advanced technology gets, the more
it necessitates both businesses and candidates,
to be specific and explicit in every area of
recruitment.
Because there are open positions and there are qualified candidates the way we
connect is by making these processes work; narrowing the gap by paying close
attention to
the way we advertise, who we advertise to, and finding out how individuals
advertise themselves.
By connecting all of these pieces we can efficiently recruit the
right people at the right time in the right place. And more
often than not qualified candidates are right in our backyard
putting their resume out into cyberspace.
10. • We have responded to the consumer demand
• As Alabama’s largest and most frequented website
we have over 3.5 million unique visitors per month.
• AL.com and Alabama Media Group now offers our readers, clients,
businesses and our local community more. Al.com has moved
forward as a digitally focused company with the versatility to allow
for open, accessible information, communication, and innovative
solutions that address the needs of our clients.
11. More specifically, we now
have the opportunity to
share our canvas,
expansive network,
resources and expertise
so that we can exchange
creative ideas with our
clients; to provide the
best service in the
industry.
12. The benefit to your business
is what we refer to as reach.
Who do you want to reach?
And how do we direct this
specific client, candidate or
specialist to you?
13. It’s through traffic. We direct
the traffic by providing the
specific route either through
our site, our network of
sites, or from search engines
directly to your business.
14. Who does AL.com Reach?
• 3.5 million unique (new) visitors per
month (comscore)
• 43.5% growth in unique visitors year
over year!
• 87% College Educated
• 83% Homeowners
• Median HH Income: $78,200
15. Nationally we reach Over 48 million unique
visitors, consuming over 369 million page views
per month.
YOU HAVE MOST LIKELY BEEN ON AL.COM!
Why? Because we rank higher on Google than
any other site related to Alabama!
17. Searching for a Job in Alabama?
we rank higher on Google than any other site related to Alabama!
18. Why are Monster and Career Builder are on the top and side? Al.com
ranks higher than both Monster and Career builder organically. We
have built the reputation to be where we are because we have more
viewers and more relevance for this search. Your advertising dollars
give you more value with AL.com because we are ALREADY NUMBER
ONE!
19. But Career Builder and Monster are well recognized sites.
Surely I am missing a huge audience if I don’t post my open
positions there…
20. The News/AL.com compared with Career Builder and Monster. 755,915
404,453
42,142 44,031
Career Builder.com Monster.com AL.com Job al.com/Sunday
Seekers Bham News
registrations
*Source: Birmingham Scarborough, R1 2012, A18+ visited Career Builder, Monster or Sunday News/AL.com in past 30 days.
Job Seeker Registrations, AL.com August 2012
21. Local Comparison Career Builder/AL.COM
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000 Career Builder
AL.COM
1,500,000
1,000,000
500,000
0
Local Job Searches Local Views
22. “CareerBuilder.com attracts casual job seekers - over 76% are employed and
looking to move up. They have an average annual income of around $70,000 and
more than 80% are college educated.”
Demographic Comparison
100%
90%
80%
70%
Percentage of Users
60%
50% Career Builder
40% Al.com
30%
20%
10%
0%
Female Male Income over 50K Ages 25-54 Homeowners Employed College Educated
23. CUSTOMIZED
SOLUTIONS
The benefit of posting open positions on AL.COM is that you have a better
local audience of more qualified candidates. However our goal isn’t just to
provide the audience; our goal is to provide you with the best service in the
industry. We recognize that a one-size-fits-all solution will not always be the
best, which is why we offer tailored solutions that fit your budget, fulfill your
needs, and exceed your expectations.
25. Online recruitment is a smart decision for any
company even if all that means is posting
positions online. You will have a higher
success rate and a better response just
because you reach more people. Even
though this seems like a simple process what
happens after that job is posted?
26. Newest Jobs
Outreach Manager - Fundraising
Title US-Nationwide
SENIOR RF PRODUCTION, TEST AND
SUPPORT ENGINEER
Location
Mobile Automotive Repair Technician Buyer - MRO
Direct Support Professionals Store Manager
How do online job postings work and what am I really g
Sales / Customer Service - Part Time / Full Time – Seasonal US-CA-Woodland Hills
US-CA-Los Angeles
US-CA-Van Nuys
US-CA-Moorpark
PT Teller LA Brentwood Branch Los Angeles
US-CA-Los Angeles
27. When you post an opening online you have access and reach to this
great audience. However, that audience then gets to pick and choose
from the options and often times this leads to having under or over
qualified candidates. Why is it that college graduates apply for Chief
Financial Officers while Accounting Managers with qualifying
experience do not?
28. It’s because of search.
“Keyword searching is very scientific; it requires thought and logic.
If keyword searching is not returning the right candidates, there
may be other options.”---Career Builder
29. - Searching for a title with more than one word requires putting the phrase in
quotes; otherwise, the database conducts a two-part search. –Career Builder
Typing in Project Manager (without quotes), for example, will turn up results
where the words Project and Manager appear anywhere within the text. Putting
quotes around the phrase “Project Manager” tells the search engine that these
two words have to be together and exactly in the same order.
31. Unfortunately this is not how most people understand search and often
do not search correctly. And since we have such a huge audience we’ve
then got to filter through sometimes hundreds of applications, which
has put us in no better situation then we were in before; or rely on the
computer to do this for us. So there is software to help us with this:
32. Resume turns into a concept cloud
For most job boards this is the most advanced technology
33. You may get plenty of applications…
but are you getting the right applicants?
34. We searched for an entry level Pharmacist in Atlanta, GA using a popular job board
Here are the results…
35. We think you may be interested in the positions below. These
recommendations are based on jobs you viewed. (meaning jobs
you searched) How did we do?
Registered Pharmacy Technician Coder Outpatient / ER-1205009444
Hospice Clinical Liaison Patient Care Assistant - Neuro ICU
Site Manager Lawrenceville Patient Care Assistant -
Neuroscience
Pharmacy Technician Lawrenceville
Coder Inpatient-1205009442
Director of Pharmacy (System
Director) Clinical Liaison – RN Sales Rep for
Hospice care
Medical Assistant - PRN
Chemotherapy RN for Multi-
Patient Care Assistant - Women's Speciality Clinic
Services - PRN-1205015925
37. Our new innovative recruitment strategies combine the
capabilities of our expansive job board, extensive network of
websites and publications with a customizable suite of digital
products unique to AL.COM
Job packs
SEO/SEM
Targeting
Advance
Display
Networks
Branding
38. We have the right audience at the right time in the right place looking for
new opportunities with companies like yours. All you have to do is show up.
Brand your Mission
Tell Your Story Describe your Values
http://www.aladsites.net/ae_amie-
millward/112712/oxford/Oxford_story.swf
39. Al.COM is changing the way we utilize
our resources in technology to better
service our community.
http://www.aladsites.net/ae_amie-millward/112712/oxford/Oxford_halfpage.swf
40. We don’t recognize job seekers as concepts
but as people. We now have the technology
and data available to help job seekers and
companies find that perfect fit. We’ve come
more than half-way, now we can get right in
front of that particular person who is on the
other side of the screen endlessly searching.
The Pharmacist who couldn’t find that
opening in Atlanta now has the ideal position
here in Alabama. And that concept cloud of
sales keywords was me. We are both where
we are today because of AL.COM. This is the
new direction of recruitment.
