SENIOR ANALYST | KPMG · Around 2 years of experience as senior Analyst in KPMG. Worked with KM team on content management for www.kpmg.com/india and other intranet portals. ASSOCIATE | ERNST & YOUNG · 3 years of experience as Associate in Ernst & Young. Worked on web development and content management system as a primary web master for www.ey.com/india website and other knowledge management related activities.

1. Ridhima Bist
Ridhima.bist@hotmail.com
408-601-7878
Page | 1
E X P E R I E N C E S U M M A R Y
Worked as a primary webmaster for EY.com/India and KPMG.com/India websites, some of the activities included were:
adherence to core guidelines around publishing quality content, generating reports using google analytics tools, hosting
events on website, managing communication, with clients and with the global technical team and maintaining consistent
visual identity on the website and other internal CMS platforms. Served as a single point of contact for all the website
related queries.
Also served as an integral part of Knowledge Management team and involved inother KM processes likedocumentation,
sending monthly newsletters and content management and publishing on various internal Lotus Notes CMS, IBM Content
Management System and Share Point portals.
And would also be the business analyst and mediate between the knowledge management team and local technical team
in improvement processes for the website and different Content Management Systems.
T E C H N I C A L S K I L L S
Database and Tools Content Management System (CMS), Share point (MOSS), Lotus
Notes Designer, Community Home Space (CHS)
Web Development Tools Dreamweaver, Interwoven
Business Modeling Tools MS Office
Web Analytics tools Google Analytic tool, Web Trends, Site Stat
Multimedia Adobe Photoshop, Adobe Illustrator
Web Technologies HTML, CSS, Java Script
P R O F E S S I O N A L E X P E R I E N C E
KPMG, India
Senior Analyst
Around 2 years of experience as senior Analyst in KPMG. Worked with KM team on content management for
www.kpmg.com/india and other intranet portals.
Responsibilities:
 Managing/updating accurate content on KPMG.com/India website as per the requirements of service line leaders.
 Providing a new generation platform for knowledge-sharing, along with the practices and policies, to enable
colleagues to see value in knowledge-sharing.
 Facilitate Global knowledge sharing by aligning the India Advisory Knowledge Management activities with the Global
knowledge team.
 Supported in setting up knowledge base platform for tracking engagement profiles for internal knowledge sharing.
 Recreated the legacy Advisory intranet portal as per the new guidelines.
 Project management experience on developing microsites with web pages on content management system, as per
the requirements of stakeholders.
 Document Knowledge Management processes & procedures and involved in processes like Quality Assurance.
 Part of India Knowledge Management team managing www.kpmg.com/india website and other internal portals.
 Track analytics, create weekly and monthly reports, and provide insights on content and campaign performance.
 Microsoft Share point 2007/2010, Portal collaboration, building of customer forms using MS Info path.
Ernst & Young, India
Associate
3 years of experience as Associate in Ernst & Young. Worked on web development and content management system as a
primary web master for www.ey.com/india website and other knowledge management related activities.

2. Ridhima Bist
Ridhima.bist@hotmail.com
408-601-7878
Page | 2
Responsibilities
 Worked in Knowledge Management group of Ernst & Young. Managed the company internet site –
www.ey.com/india as its webmaster. A single point of contact for all website related processes: content
management, search engine optimization, editorial, quality, technical help desk and online marketing initiatives.
 Have worked on developing new Content Management System for Ernst & Young. Worked on putting together
business requirements, conducting user acceptance testing (UAT), reporting issues and suggesting changes to the
business requirements, working with global IT team for the product release and enhancements.
 Coordinate with content coordinators and sector head to manage relationships and ensuring high quality, timely
deliveries and accurate publishing of content on www.ey.com/india using HTML and Java script.
 Managing EY India mailbox and responding to all the queries/dispatching to the relevant person. Also, initiated the
auto mailbox project and worked with IT team. I single handed managed this project with other responsibilities.
Hired a new team member and trained him on the new database.
 Maintaining the brand and adherence to core guidelines around brand management, maintaining consistent visual
identity of all platforms, development and upkeep of facility branding.
 Hosted EY Entrepreneur of The Year 2008, 2009, 2010 Awards on website.
 Development of a Central Marketing Database structure to an on-line in-house CRM tool. Manage collecting,
analyzing and using priority accounts data. Monitoring campaigns, integrating data sources, and improving data
quality. Coordinate with partners to conduct periodic reviews of the database to update them from time to time.
Results include a significant growth in the effectiveness of connecting with the target audience.
 Generating analytics reports for www.ey.com/india website using Web trends and site stat and these reports were
directly sent to India partners including India CEO on monthly basis.
 Migrated www.ey.com/india website from Lotus notes platform to web based CMS, developed web pages using
Dream weaver and supported Search Engine Optimization (SEO) strategy for website. Ensuring that the complete
website is as per the new Visual Identity guidelines and knowledge of branding and content workflow guidelines
and standards.
E D U C A T I O N
Masters in Computer Application: G.J. University 2010, India.
Post-Graduation Diploma in Computer Application: Guru Nanak Dev University 2007, India.
Bachelor in Arts: S.R. College 2006, India.
A C H I E V E M E N T S
“SUPER TEAM” AWARD IN KPMG.
ERNST & YOUNG “SUPERSTAR” BEST PERFORMANCE AWARD.
ERNST & YOUNG “STAR” PERFORMANCE AWARD.