1. 1011 Warrenville Road – Suite 450 info@validusa.com
Lisle, IL 60532 Sales: 855.VALIDUSA (855.825.4387)
Sales: 855.825.4387
www.validusa.com
Valid USA is a wholly owned subsidiary of Valid S.A. (“Valid”), a publicly traded Brazilian company. VUS.DS5.15-11
The methods in which your data is handled is paramount to successful
engagement with your customers, their preferred behavior patterns,
and the return on your investment for every marketing dollar you
spend. At Valid we have a proven reputation for providing secure
database and data processing solutions from data hygiene, campaign
management,andmodeling&analyticstoomni-channelcommunication.
We deliver the most actionable data upon which you can execute
efficiently. We have big solutions for big data. Your customers expect it.
You demand it. We deliver it.
In2View®
: Data Enabled Customer Engagement
As you accumulate growing amounts of customer information across
your entire organization it becomes increasingly difficult for you to
consolidate it into clear, clean, and actionable data. Our solutions
unify data from these disparate sources to provide you with a 360
degree view allowing for enhanced customer engagement.
Chances are, you have all of the data about your customers you need
to drive positive customer engagement. But, it is probably in many
different places within your organization. Valid can help you extract
and link your customer data from disparate sources to ensure you’re
leveraging the most actionable data.
The effective handling of big data creates incremental revenue for
companies that pursue it – and a missed opportunity for those who don’t.
You need a partner who has a proven track record in managing,
optimizing, utilizing, and hosting big data solutions that profitably
enhance customer engagement. Valid is that partner.
Data Solutions & Omni-Channel Communication

2. Database Management
We handle your big data with solutions that are tailor-made to meet your
business objectives. By combining our licensed and proprietary data processing
techniques, we ensure you receive actionable data that will help you communicate
the most relevant message to your customers, at the appropriate time, and in a way
they prefer.
We provide solutions for a wide range of big data needs by utilizing some of these
core data processing services:
w Data Hygiene w Data Verification
w Duplicate Identification w Data Append
Our clients rely on us to provide secure and customized database management
solutions including high speed database query systems, campaign
management solutions, relational and list rental database solutions, reporting &
analytics, and everything in between.
Our database management solutions are designed to help you attract, engage and
retain your customers, and increase your marketing ROI.
w Relational Marketing Databases w Master Data Management
w Database Query Systems w Customer Data Integration
w Campaign Management w Data Linking & Aggregation
w Marketing Automation w Data Enhancements
w List Rental Database & Fulfillment w Reporting & Analytics
w Business Intelligence
Data Processing
Modeling & Analytics
Valid delivers the strategic information you need to make the critical business decisions that drive your business. We use
data mining, modeling, and analytics to deliver customer insights, enable customer centric programs, and efficiently
support omni-channel marketing tactics. We become so involved in analyzing our client’s data that some tell us we know
their data better than they do and consider us the subject matter experts when it comes time to strategize on how best to
execute our findings.
Analytics
Our analytics center on developing insights from customer data that helps focus investment in areas with the highest
return and allows organizations to better deliver customized marketing communications that feature the right message,
to the right audience, at the right time, and via the right channel . Valid’s analytic techniques include, but are not limited to:
w Customer Profiling/Segmentation to define unique customer groups based on meaningful differences, not only in
terms of their behaviors, but also how to communicate with them.
w Customer Churn/Retention Modeling for ongoing detection of events and patterns signaling a threatened customer
relationship promptly when appropriate marketing opportunities can be implemented.
w Lifetime Value Modeling helps organizations prioritize investments by leveraging a combination of consumer
characteristics, engagements, and purchase behavior as the basis for models to predict future values for customers.

3. Channel Execution
w Media Mix Optimization at both strategic and tactical levels for channels
and offers, which provides companies with a better understanding of
customers whose behaviors are truly driven by marketing efforts versus
those whose behaviors are simply being subsidized and helps to facilitate
decisions regarding which media to utilize for different segments of the
customer base.
Modeling
Reporting / Dashboarding
Since the reporting possibilities are virtually endless, we identify those that satisfy the immediate ongoing requirements
and then, to fully support the clients’ needs, we provide consulting and programming services to produce customized
ad-hoc reports. When developing the reports, we work closely with each client to identify goals, objectives and the reporting
requirements necessary to help reach targeted objectives.
Smart Geo-Targeting
When prospecting or targeting customers who reside near specific locations, knowing the neighborhood is key. We have
access to over 1,000+ consumer behaviors, preferences and socio-economic data points for every US Zip Code and Carrier
Route which can be used for:
w Trade Area Analysis: Defined by radius, travel time, customer list, consumer segments, ZIP Codes, etc.
w Executive Summaries: Socio-economic report of wealth, crime, housing value, and more by ZIP Codes, radius, drive
time, market, state, etc.
w Customer Penetration: Identify where your customers are concentrated geographically and analyze the impact to
expand the market.
Valid offers various channel execution services aimed at delivering the right
message and offer to the right audience at the right time in the right way. We
have extensive experience preparing omni-channel campaigns to meet client
requirements – often saving clients time and money. Our channel execution
allows for unlimited keycoding, testing, or other custom segmentation that is
needed to meet any specific marketing objectives.
Valid’s modeling services offer a quick and cost-effective way to determine
the most valuable elements that drive marketing efforts. There are a variety
of different modeling approaches available. Valid’s modeling formulas
enable our clients to use all of the statistical information available for
numerous applications, including customer acquisition and retention,
which benefit their organizations.
Valid models are frequently used to identify best customers, predict outcomes
or rank other areas of importance. The most frequently developed models are:
w Targeting: Determine the best target audience that will reach key
performance goals for a campaign (e.g. Response Rate, ROI, Revenue, etc.)
w Reactivation: Regain customers whose patronage has dropped dramatically or lapsed
w Value (Profitability, Revenue, Lifetime): Determine early on in the customer relationship which customers are likely to be
the most valuable to a company and allocate marketing dollars accordingly.
Validhasextensiveexperiencewithmodelimplementations,oftenusingdifferenttechniquesfordifferentstrategiesandtactics.

4. www.validusa.cominfo@validusa.com Sales: 855.VALIDUSA (855.825.4387)
Email
Valid provides a suite of emarketing services to deploy extremely large volumes of emails, nearly 10 million per day, for our
clients with unique identifiers integrated into existing customer databases for added insight into customer behaviors.
We will help you communicate the most relevant messages to your customers at the appropriate time.
Email marketing is a key component of our direct marketing suite of services which can be integrated back into the
database for added insight into customer behaviors. We have state of the art equipment and technical expertise
to perform email broadcasts through our proprietary system. Our email delivery system can send emails as html, text
only and/or multi-part. We also perform important A/B testing to evaluate items such as: subject lines, creative versioning,
and the day & time messaging is delivered to optimize your results.
Deliverability
We provide some of the highest successful email delivery rates in the industry. In fact, one of our clients was evaluated as
part of an independent research study benchmarking email delivery rates and experienced a delivery rate of 99%, which
was well above the study’s average of 79%.
We are fully CAN-SPAM Act compliant and provide email broadcast services to opt-in lists only or lists with full owner
approval (no spam). We are diligent in managing and honoring all opt-out requests through unsubscribe/email
preference pages, and work hard to maintain positive relationships with the major ISPs to prevent and/or resolve delivery
issues quickly to ensure your emails will make it to the target audience.
Real-time Reporting
One of the many benefits of email marketing is the ability to precisely track and measure results. Valid provides full
online reporting. In real-time, you can see how many emails reached their destination or bounce-backed, as well as
the number of emails that have been viewed, which links have been clicked, and how many times. This information can
then be used to strategically drive future e-marketing efforts.
Customer Specific Barcode Generation
For clients who want to send coupons via email, we provide a proprietary solution that generates unique, customer
specific barcode images and place them directly into email coupons. The barcodes can be captured during purchase
transactions which are then linked back to a specific individual in the database giving clients an important view into
customer behaviors and responses.
Web Hosting
We also offer web hosting services for surveys, landing pages, opt out pages, contests, and more. We tie in additional
web services such as real-time address standardization and email domain validation, to ensure quality data capture.
In most cases, data from the web pages is captured and added into your marketing database to help keep it up to date and
relevant for future email campaigns.
Direct Mail
Valid has extensive experience preparing mail files to meet all postal requirements. Valid optimizes direct mail campaigns
to minimize postage, using sophisticated technology at the time of selection and leverages Intelligent Mail Barcoding
(IMB) and Automated Change Service (ACS) processing through the USPS, which tracks delivery and captures changes of
address electronically.
Valid has working relationships with a majority of the mid-to-large lettershops, and will frequently coordinate mail file
preparation directly with them, allowing our clients to focus on other, more important tasks.
SMS / MMS
By delivering personalized content via SMS/MMS that kick-start & sustain conversations and commerce with mobile
audiences, organizations can enhance their branding, drive sales, support local events, and build loyalty. SMS allows for
messages up to 160 characters whereas MMS are text messages that include embedded images, video, audio, and objects
like barcodes.
If you want a partner who actively listens, takes the time to think through the best possible solutions, creates
options designed for the way you do business, and acts with integrity to ensure your success, we should talk.
To learn more about our data solutions & omni-channel communications, please visit www.validusa.com,
write info@validusa.com or call 855.825.4387.