1.
Intensive
Business
Essentials
Course
Outline:
This
intensive
5
day-­‐
50
hour
program
is
designed
to
advance
the
knowledge
base
of
the
participants,
which
will
provide
them
with
the
platform
to
develop
successful
strategies
and
make
informed
decisions
in
achieving
both
their
personal
and
organisational
goals.
It
is
particularly
relevant
to
those
in
business
who
want
an
all
round
fast
pathway
to
minimum
business
knowledge
requirements.
The
Intensive
Business
Essentials
Course
also
provides
participants
with
a
strong
foundation
of
the
various
components
that
combine
to
form
a
successful
business
system.
Management
and
Leadership
The
functions
of
management
Emotional
Intelligence
and
leadership
Motivating
to
increase
morale
and
productivity
Being
a
team
leader
and
building
effective
teams
Accounting
and
Finance
Essentials
Income
statement,
balance
sheet
and
cash
flow
statements
Analysing
and
Evaluating
financial
statements
Profitability
and
solvency
ratios
Performance
KPIs:
Return
on
Net
Assets
(RONA),
Economics
Profit
(EP),
Cost
of
Capital
(WACC)
Finance
the
business:
leveraging,
short-­‐
and
long
term
financing
alternatives
and
equity
financing
Marketing
and
Sales
The
marketing
mix
and
application:
the
4,
5
and
6Ps
Product
and
market
development
Commoditisation
and
product
innovation
How
to
make
effective
pricing
decisions
Strategy
development:
competitive
advantage,
predict
trends,
evaluate
competitive
position
Human
Resources
Management
Recruiting
and
selecting
Developing
through
coaching,
delegating
and
training
Dealing
with
staff
performance
issues
Negotiating
and
Influencing
Basic
concepts
of
negotiation
The
six
stages
of
negotiation
Identify
why
negotiations
become
derailed
and
how
to
avoid
negotiation
traps
Techniques
and
steps
for
choosing
appropriate
communication
method
Participants
will
be
able
to:
Discover
how
all
components
of
a
business
fit
together
Read
and
understand
financial
statements
and
analyse
the
financial
health
of
a
business
Gain
insights
into
the
economy
and
its
impact
on
their
business
Develop
business
strategy
to
gain
competitive
position
Develop
an
effective
organisation
to
successfully
manage
people
Enjoy
an
invaluable
peer-­‐to-­‐peer
learning
experience