Using Value Theory to advise on measuring Intangible Assets

1. @valuemgmt
DR RICHARD FERRERS: ANDS RESEARCH DATA ANALYST
VALUE OF RESEARCH
DATA TO THE NATION
The following is the work of Dr Richard Ferrers,
and does not represent an official ANDS position.

2. OBJECTIVE
• what is value?
• how does value apply to
research data?
• how to measure value of
research data to the
nation?
• A technology management, value theory,
service-dominant logic approach

3. What is value?
Tangible
and
Intangible
assets
81%
19%
Apple
8%
92%
CSL

4. TYPES OF RSCH DATA VALUE: INT’L
• US: results of federally funded scientific research are made available to and
useful for the public
OSTP (2013) Exec Office of the President, White House
• UK: Data must be accessible, readily located, intelligible, assessable, usable
by others. Data and literature to be interoperable.
Royal Society (2012) Science as an Open Enterprise
• US: Data is a valuable national resource and a strategic asset to the US Govt,
its partners and the public… strengthens democracy... promotes efficiency...
improve citizens’ quality of life. (project-open-data.github.io)
• G8: use our data to fuel innovation… high in quality… enormous
potential...more responsive govt and business… spur economic growth.
G8 Open Data Charter: (2013)

5. TYPES OF RSCH DATA VALUE:ANDS
• Managed | Connected | Discovered | Reused
• iPRES Keynote Oct 2014 - sharable, longer lasting
(preserved), address social problems, as open as
possible, answer new questions, enhances reputation
• FAIR - findable, available, interoperable, reuseable

6. “Measure for value creation, not control or PR.”
KARL-ERIK SVEIBY (SVEIBY.COM)

7. MEASURE INTANGIBLES
•S K I L L S
•BUSINESS PROCESS
•RELATIONSHIPS
WITH
STAKEHOLDERS
Sveiby 1997

8. …to higher stakeholder
satisfaction and impact
from low slow beginnings
up the mountain of
perspective…
Value is a journey.

9. Measure Value:
3.Stakeholder satisfaction
1.Employee satisfaction
2.Co-investment of partners
—————————
our investment
(impact)
(build)
(we)
We build impact.

10. PROF X. PROF Y.
PUBS/CITES/
GRANTS
HIGH MEDIUM
OPEN DATA NIL WIDE REACH
POLICY SOME WIDE REACH
VALUE MED HIGH

11. ECR A ECR B
PUBS/CITES/
GRANTS
MED NIL
OPEN DATA NIL MED
WORK WITH
INDUSTRY
MED HIGH
VALUE MED MED

12. UNI CITY UNI RURAL
PUBS/CITES/
GRANTS
HIGH LOW
OPEN DATA VERY LOW LOW
POLICY MID HIGH
VALUE MID MID/HIGH

13. TO SEE MORE…
VALUE IS A JOURNEY

14. Value is a conversation. Let’s get talking.
DR RICHARD FERRERS @VALUEMGMT