2. Purpose
Keywords & Phrases:
When you understand your
audience you can start to pinpoint
the verbiage that they use when
searching online. You have to use
they keywords and phrases to
your SEO advantage.
Your Audience
Knowing who your audience
is essential to your SEO.
You have to understand their
language, competition and
how people search for you
online.
What’s Goal?
Knowing your foundation
and what your ultimate
goal is helps establish
who your core
demographic is.
Audience Expectations
Getting your audience to
your pages is awesome but
you have to keep them
there. Know what they want
and expect and provide it to
them in a convenient
manner on each page.
Page Optimization
Once you know your goal,
audience, keywords and
audience expectations
you’re ready to build your
pages. Have a systemic plan
in place and be consistent.
Getting Started
3. Know who they are & what they expect.
Your Audience
Search
Your audience doesn’t
necessarily search for you the
way that you think that they do.
Do your homework and check
trends for how people phrase
their search terms. You may be
missing out on unique
opportunities.
Expectation
Online consumers usually
already have a preconceived
understanding of your industry.
Make sure that you know what
your audience expects to see
and want to know to make
optimize the experience and the
your SEO.
On Page Optimization
Understand that SEO isn’t
just about making sure that
your page is setup properly
with keywords and tags.
Make sure that each page is
interactive, engaging and
exactly what your audience
wants. Better SEO begets
more traffic but its worthless if
bounce rates are high.
Your Audience
4. URL’s &
Keywords
• URL’s should be
short, keyword rich,
precise, related to the
page and relative to
how your audience
would search.
Meta Title &
Description
• The meta title of the
page should have
keywords in the
beginning and within
the first paragraph of
the meta description.
Engaging
Content
• Content should be
long but engaging
and keyword rich.
Engaging content
keeps bounce rates
down.
Other Items
Having multimedia helps with lower bounce rate but make sure that
load time isn’t affected. Use outbound links in content as well.
Zoning In on Strategy
5. URL’s & Keywords
• URL’s should be short,
keyword rich, precise, related
to the page and relative to
how your audience searches.
Meta Title / Description
• The meta title of the page
should have keywords in the
beginning and within the first
paragraph of the meta
description.
Content & Links
• Content should be engaging
and contain outbound links
to high value sites related to
the information on the page.
Multi Media & Sharing
• Engaging images and video
help reduce bounce rate.
Social sharing is larger part
of search algorithms.
Load Speed
• Having each one of your
pages setup so that the load
properly and quickly is
crucial to SEO algorithms.
On Page SEO
6. Mobile traffic is continuously rising for
most industries. Audiences of all sorts
rely and use the mobile devices even
more so than desktop. They always
have and reference their mobile devices
throughout the day.
Mobile
Search
Rules are the same and still
apply for mobile devices.
User Experience
User experience of your mobile
site is crucial and in some case
can actually become an even
more effective conversion tool
than desk.
Mobile
7. Keywords & Site Tags:
Your audience has a unique
way of looking for you online.
Make sure that your site is
tagged appropriately and has
keywords that are relative to
how your audience searches for
you and your industry.
Content & Bounce Rate:
Driving traffic is only have the
battle. Keeping your audience
engaged and interested and
happy with information on your
pages is just as important.
Mobile is very important
Mobile is going to be key to the
success of your online SEO in
the near future. Optimize your
entire mobile site the same way
that you would for desktop but
be strategic user experience on
a mobile device.
Goal & Audience:
Goal is clear and audience is
known. Proactively seek new
ways to reach this audience
understand how they think,
search and expect from you.
Putting a Plan Together
8. URL’s & Keywords
Meta Title/Description
Content & Links
Multi Media & Sharing
Page Load Time
Mobile Friendly
Keeping things simple and clear
so execution is flawless!
Recap
Recap
