Travelodge wanted to improve the customer experience by streamlining the booking and check-in process. They created a new digital platform to allow customers to easily book rooms, select amenities, check-in remotely and access their rooms with mobile keys. This new customer journey is aimed at enhancing convenience and personalization for Travelodge customers.

1. CREATING TRAVELODGE’S NEW
CUSTOMER JOURNEY

22. An example of
Seasonal promotion