Ricardo Leiva presentation at the European Media Management Association Summer School 2010

1. The Value of Economic Information: Profitable Business Models to Sell Online News Ricardo Leiva University of Navarra Pamplona, Spain

2. 1. The crisis of the traditional press by the internet 2. Emerging technologies vs. sustaining technologies 3. Two successful brands with profitable business models: The Wall Street Journal and The Financial Times 4. The economic nature of information 5. The experience of a Spanish reader