A platform… Supports you and your brand YOU are the Brand Gives you credibility and recognition Separates you from others

1. Building Your Platform
Rhondra O. Willis, Ph.D.

2. THIS IS YOUR CALL TO ACTION

3. Building a Platform
You are MORE than…
A Book
A Service
A Speech
An Article
A Product
A Performance

4. What is a Platform?
• A platform…
– Supports you and your brand
YOUare the Brand
– Gives you credibility and recognition
Separates you from others

5. Why do you need a Platform?
• Platforms provide visibility and raiseS
awareness
• Refines your skill set
Avoid becoming a Jack/Jill of many trades but master of none

6. Cultivate Your Creativity
When we cultivate something; we give it
everything it needs to grow and mature –
we NURTURE it
Cultivating takes timeand effort but it is
a PROCESS that produces a harvest

7. Everyone has a unique gift
Cultivate partners and clients ------ r e a c h beyond your usual circle
Really listen to your base and what attracts them to you
Our attraction vibration is innate and draws others

8. Authenticity

9. Building YOUR Brand
• Articulate Articulate Articulate
• Understanding and Building Goodwill
• Accountability
Drive Innovation and Impart Inspiration

10. Articulate Articulate Articulate
• Who is your target audience?
• What do they value?
• How will you reach them?

11. Now What ? ? ?
Be Accountable
Change Course
Develop your ACTION Plan

12. Now What ? ? ?
Step Out
Build infrastructure early and revisit it often – it
creates a foundation for your platform
Change can be scary but it often births
wonderful and new experiences

13. Goodwill
Developing goodwill; not being THE GoodwillTM is
key in developing your brand and your business
Do not devalue yourself in the marketplace

14. Yourself
Allow gray areas to exist…
Sometimes you won’t know the answer

15. Yourself
It takes a village to birth and raise a great
brand – lean on your TRUSTED friends
Be careful not to expose your newborn ideas to
everyone – everyone cannot be trusted with
your newborn

16. Yourself
Some events happen organically; meaning you do
not orchestrate them… continue to plan but also
allow flexibility to enter and develop in your plan
It is OK to incubate your idea or vision until it is time;
Don’t force a premature birth due to a perceived lack of time
Timing is critical

17. Often the very best plans are the ones that we do
not create OR design… learn to recognize an
opportunity when it enters into your space –
quickly mourn long-standing dreams and move
onto new ones…
Yourself

18. Be PREPARED
Place
PricePromotion
Product
YOU

19. Final Thoughts
Challenge Yourself
It takes Discipline
Give it YOUR Personal Best
Give it your ALL with immersion and focus
www.rhondrawillis.com